Andrew Walmsley on digital: Community spirit is a virtual reality

Marketing 10-Jun-08

Every time disaster strikes an area, we hear about the 'sense of shock in the community' and the anger in the local community'. 'Community leaders', we hear, are pressing for action. So, what is this 'community'?

You may live in Albert Square or Coronation Street, and know all of the people who live around you, but I don't, and neither, I suspect, do most people. As...

To access this article and the full site archive, and to take part in all of the content and community features of Brand Republic and its associated sites, you will need to register or login below.