Nike launches scheme allowing photos on personalised footwear

by Ed Kemp Marketing 16-Jun-08, 12:00

LONDON - Nike has launched a mobile initiative that enables consumers to use their own photos to personalise their footwear.

Nike PhotoiD instantly analyses consumers' photos, matches the two most dominant colours to the NIKEiD palette and applies the colours to a chosen customisable shoe design. On sending a photo...

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