Data: security breaches common

Marketers admit to sweeping data losses under carpet

by Daniel Farey-Jones Brand Republic 23-Jun-08, 14:25

LONDON - Almost two-thirds of marketers have experienced the loss or theft of consumer data over the past years and most have not told people affected, according to new research.

The survey of 900 marketers was commissioned by in-house email marketing software specialist Strongmail and carried out by the Ponemon Institute. The results showed that 61% of UK marketers said...

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