Thomas Ordahl

The problem with internet advertising is the ads

Brand Republic 05-Mar-04, 08:00

Why does the most sophisticated communications technology suffer the most primitive forms of advertising? Except in a few cases internet advertising seems at best desperate and at worst antagonistic, writes Thomas Ordahl of strategic branding and internet consulting firm Siegel & Gale.

Internet banner ads are little more than billboards flashing at us with garish distracting messages. Pop-ups are like carnival callers trying to muscle you into their show. Spam is the...

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