MARKETING FEATURE: The fight for brand events
by Steve Hemsley PR Week UK 06-Jun-07, 18:00
Are memorable consumer experiences the job of PR or advertising? Or is it a discipline all on its own? Steve Hemsley investigates.
The experiential marketing sector is on the up. A survey commissioned by MICE Group last year found that, on average, top companies are dedicating about a third of their marketing...
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