Gorilla... Campaign of the Year

Cadbury "gorilla" wins Campaign of the Year

by Staff Campaign 13-Dec-07, 08:30

Rarely is one TV ad so utterly absurd and effective that it touches a nation, reshapes a brand and leaves advertising purists scrambling for the rulebook. But that’s the beauty of this beast.

Campaign was locked in hours of debate over this award. One thing was immediately obvious: Cadbury's "gorilla" raises many more questions than answers. For example, is this a campaign or...

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