Planner v planner
Campaign 30-May-08
Can a communications planner do an account planner's job, or vice versa? Or are two heads better than one? TRBR's account planner David Hackworthy and Naked's comms planner Ivan Pollard argue their points of view.
DAVID HACKWORTHY When I first considered whether a communications planner would make a good account planner, Stinger's words to Maverick in Top Gun sprang to mind: "Son, your ego is...
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