Loaded rescued by Katwoman 'porn star'

Baxendale-Walker, who runs the adult film company Bluebird Productions and has produced, directed and acted in a number of adult films, including the Batman spoof 'Katwoman', plans to marry his adult businesses with the Loaded brand.

Baxendale-Walker has bought Loaded from Cooper Young, the administrators appointed to handle the sale of the magazine after parent company Vitality Publishing ran up a bill of £1m to creditors, through his company MPRO.

Future plans include launching Loaded TV channels and to increase the magazine's "girls and glamour" content.

Loaded was first published in 1994 by IPC media and was founded by Mick Bunnage, Tim Southwell and James Brown. It ran with the motto "For men who should know better".

The plan to launch Loaded TV follows in the footsteps of fellow lads mag title, Nuts, which launched Nuts TV in 2007, only for it to be taken off air two-years later.

Loaded has experienced a drop in sales in the past few years. Circulation fell to 37,281 in January 2011.

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This article was first published on mediaweek.co.uk