Features

KFC takes a seat at the breakfast table

by Gemma Charles, Marketing
13-May-08, 14:11

LONDON - A new era in fast-food retailing was ushered in last week in central London as KFC launched its A.M. breakfast menu. In a radical move, the chicken restaurant chain is planning to take a bite out of the lucrative breakfast market, which, according to Sandelman & Associates, accounts for 10% of all fast-food sales.

 

Is Freesat better by definition?

by Alison Donnelly, Marketing
13-May-08, 14:25

LONDON - The UK's digital TV landscape changed once again last week as ITV and the BBC finally unveiled their Freesat service with minimum fanfare. The joint offering will target the 25% of the population who cannot access Freeview, as well as giving those with high-definition TV sets a way to watch HD content without having to sign up to Sky or Virgin.

 

Gulf carriers pile on the pressure

by Jane Simms, Marketing
13-May-08, 14:00

LONDON - The prodigious growth of airlines in the region has left their European competitors playing catch-up.

 

The Marketing Profile: Anna Rosier of Organix

by Richard Abbott, Marketing
13-May-08, 13:00

LONDON - We've all been there - sitting at the back of an interminable sales conference, listening to some dullard waffling on about corporate synergies or blue-sky thinking.

 

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Marketer's Diary

29 MayOlder Richer Wiser? Essential Insights Into Behaviour, Channel Consumption & Online Usage For Targeted Campaigns That Segment And Engage The 50 + Market. The Cavendish Conference Centre, London

26 JuneMarketing To Children & Parents, The Cavendish Conference Centre, London. 26 June 2008.

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