News

Thrift usurps green at top of the new consumer agenda

by Jane Simms, Marketing, 27-Aug-08, 08:30

LONDON - With economic issues dominating the headlines, Marketing examines whether environmental concerns have begun to slide down consumers' priority lists.

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Top 10 tips to maximise the efficiency of marketing spend in a downturn

by Jane Simms, Marketing, 27-Aug-08, 08:30

LONDON - Marketing budgets - often among the early casualties of a recession - are declining faster than at any time since 11 September 2001, according to the IPA's most recent Bellwether Report.

The Marketing Profile: Mark Simpson, Ford of Europe

by Alex Brownsell, Marketing, 27-Aug-08, 08:30

LONDON - Tailoring a global brand's message for a dramatically diverse audience - Ford of Europe, which generated sales of nearly £20bn last year, has operations in 19 countries - is a broad remit. It is fortunate, then, that it falls on the broader shoulders of Mark Simpson, director of marketing communications.

Newspapers face weak ad market during Christmas shopping period

by Alison Donnelly, Marketing, 27-Aug-08, 08:30

LONDON - National newspapers may find themselves vulnerable in a bleak fourth quarter.