News
Marathon bar set to return 18 years after Snickers rebrand
by Gemma Charles,
Marketing
12-May-08, 10:15
Adidas head slams critics of its support of Beijing Olympic Games
by Ed Kemp,
Marketing
12-May-08, 13:25
Sex and the City plus Galaxy chocolate
by Alison Donnelly,
Marketing
12-May-08, 12:45
New Land Rover website invites user-generated content
by Alison Donnelly,
Marketing
12-May-08, 12:30
Samsung launches Giorgio Armani LCD TV
by Alex Brownsell,
Marketing
12-May-08, 13:00
3UK loses marketing director Penberthy-Smith
by Gareth Jones,
Marketing
12-May-08, 12:01
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Features
Cast your vote for Marketer of the Year
by Staff,
Marketing
07-May-08, 08:45
LONDON - The shortlist below has been compiled by members of The Marketing Society. But who do you think should win? Make your voice heard by emailing your vote to topmarketer@haymarket.com by Thursday 22 May. The winner will be revealed at The Marketing Society Awards for Excellence Dinner, at the London Hilton Park Lane on 9 June
Luxury goods that put profits before prestige in a slowdown risk long-term brand damage
by Jemima Bokaie,
Marketing
07-May-08, 08:45
LONDON - Once the preserve only of the rich, luxury is now reliant on a wide range of consumers, leaving the sector more exposed during a recession.
Brands tap into in-game advertising as video games outsell movies
by Gareth Jones,
Marketing
07-May-08, 08:45
LONDON - Grand Theft Auto IV (GTA IV) has smashed all records to become the world's biggest video-game launch, shifting more than 6m copies since going on sale on Tuesday last week.
Digital channels succeed with clear niches and strong branding
by Alison Donnelly,
Marketing
07-May-08, 08:45
LONDON - Branding channels effectively in the digital TV environment is now crucial to success on platforms such as Freeview.
Adwatch
Blogs
Behave like a rat and prosper
By Mark Ritson /
Ritson on Brand
I have just started working with a new client and we have just completed the Day One briefing. This is the moment after all the non-disclosure agreements have been signed when you get a full and frank overview of the company, its brands and strategies. My client is in awesome shape. It has five key brands and I spent the day learning about each from its respective brand manager.
Digital Masterclass
Marketer's Diary
24 April - Lucrative Multi-Channel Distribution In Financial Services Marketing, Marriott Regents Park, London
31 March - MarketingTech: Tailormade, Brand-led case studies on successfully using new media and technologies in marketing. The Grange City Hotel, London.
29 May - Older Richer Wiser? Essential Insights Into Behaviour, Channel Consumption & Online Usage For Targeted Campaigns That Segment And Engage The 50 + Market. The Cavendish Conference Centre, London
26 June - Marketing To Children & Parents, The Cavendish Conference Centre, London. 26 June 2008.
Upcoming Events
Marketing Society Awards for Excellence 2008 in association with Marketing supported by Accenture
09-Jun-08
Marketing To Children & Parents
26-Jun-08
Older Richer Wiser?
29-May-08
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Jobs
- Head of Marketing Services
- Online Marketing Manager
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- £25k - £30k
- Senior Marketing Communications Managers
- C£45-50K (Based on experience)
