Vox Pops: ads the public remembers
by Bill Britt, Marketing 18-Dec-07, 08:45
LONDON - Which commercials do people remember from this year? In addition to Marketing's Adwatch of the Year survey by TNS asking 1,000 people which ads they remember, we have asked Vox Pops International, the video research company, to stop people in the street and ask them which adverts they remember seeing during the last 12 months.
Cadbury's Fallon-created Dairy Milk ad, featuring a gorilla drumming along to Phil Collins track 'In the air tonight', has done well in the Vox Pops research.
Click here to watch a short video on which adverts have stuck in people's memories from the last year.
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Click here to see Marketing's Adwatch of the year 2007
Click here to see AMV BBDO top agency in Marketing's Adwatch of the Year 2007
Click here to see Top 10 ads with the highest recall in a single week in 2007
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- Confectionery |
- Marketing |
- Branding |
- Advertising
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