Must Read
Register for the contact strategy web cast
by Sarah Johnson,
Marketing Direct
12-May-08, 10:00
Newcastle Building Society appoints Creativejuice
by Sarah Johnson,
Marketing Direct
12-May-08, 10:00
DM is a third of watchdog complaints
by Sarah Johnson,
Marketing Direct
09-May-08, 12:00
Barclays to axe 900 Goldfish telemarketers
by Sarah Johnson,
Marketing Direct
08-May-08, 14:00
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Also in the News
KLM recruits new creative director
07-May-08, 10:50
DLG acquires Positive Response
06-May-08, 12:10
LBM launches consumer data file
02-May-08, 14:00
Guardian hires Daniel McPherson as head of database marketing
01-May-08, 12:10
Features
Power 100: Top 10 Telemarketers
by Marketing Direct,
Marketing Direct
25-Apr-08, 12:40
Marketing Direct's survey of the 100 most powerful people in UK direct marketing.
How can email be combined with other direct channels?
by Marketing Direct,
Marketing Direct
01-May-08
Marketing Direct asks three industry insiders how to approach email marketing
Contact centres - Shrugging off past concerns
by Rob McLuhan,
Marketing Direct
01-May-08
LONDON - This year's telemarketing league table is led by strong-performing suppliers seemingly untroubled by previous years' market worries
Digital print is an art that needs data
by David Murphy,
Marketing Direct
01-May-08
LONDON - Brands can do wonderful things with digital print, but they cannot do any of it without data, especially when it comes to personalisation.
Events
Marketing Direct Forum 13 - 14 October 2008
13-Oct-08
to
14-Oct-08
Connect Awards 2008
22-Sep-08
Intelligent Direct Marketing
09-Jul-08
Blogs
Four types of market conversations
By Lazar Dzamic /
Lazar Dzamic' Blog
If a 'conversation' is the new marketing paradigm - as the supporters of the Web 2.0 world claim - then there are several meanings of the word that brands need to be aware of.
Big mouth is not enough
By Lazar Dzamic /
Lazar Dzamic' Blog
So far, brands mostly needed big mouth to build themselves. From now on, they will need a big pair of ears.
Reality in marketing
By Lazar Dzamic /
Lazar Dzamic' Blog
The best way to check who is focussing on substance and who on spin.
Jobs
- Direct Marketing Manager
- £35k + bens
- Marketing Manager
- £35K pro-rata
- Media Planner
- To £45,000 and benefits
- Account Manager
- £25k - £30k
