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Creative Ideas. Identical twins? Or doppelgangers?

by Dan Douglass 28 Nov 2008 10:51 AM

Interesting. In this week's Campaign, Simon Impney, Founder of Open Soho writes of 'an identical twin' appearing in 'The Work' on 14th November. I quote from Simon's letter 'The beautifully formed ad for World Vision features...

Comments:2

Was P&G being anti-social?

by CHRIS BARRACLOUGH 25 Nov 2008 5:32 PM

Should you advertise on Facebook? Or as the P&G marketing chief questioned, should you monetise the place where people dump their partner? Even though P&G may not have had a good experience, several brands have, particularly some of those looking...

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Good-buzzin' cool-talkin' ever-givin' copy

by Dan Douglass 24 Nov 2008 5:10 PM

Talking about the copywriter's art. 'Lip-smackin' thirst-quenchin' ace-tastin' motivatin' good-buzzin' cool-talkin' high-walkin' fast-livin' ever-givin' cool-fizzin' Pepsi.' It was 35 years ago. I can...

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Is meta-data the last planning application in digital?

by Lazar Dzamic 25 Jun 2007 5:14 PM

An important distinction for un-initiated: this is not about meta-tags and search engine optimisation. It is about marking (oh, well, tagging, then...) content on the site (and its accompanying search and browse functionalities) so it makes sense to visitors...

Comments:6

How would you know that your email is open?

by Lazar Dzamic 16 Apr 2007 3:10 PM

The effect of 'preview panes' on email reporting figures One of the misteries of the current email marketing - that a client asked me about recently - is how come the opening rates are falling when almost everybody uses a 'preview pane'...

Comments:2

BLUE-EYED PLANNERS

by Peter Riley 24 Aug 2007 2:00 PM

If I had a pound for every time someone has asked me why my agency is called 20:20, I'd have... oooh about eleven quid. The peculiarity of the question is that if you knew what 20:20 means, you'd posess 20:20 and therefore wouldn't ask the...

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