Additional Information
Content
BlowUp Media launches giant poster site in Manchester
Outdoor media company BlowUp Media has debuted a giant poster site in Manchester city centre with a campaign from cider brand Bulmers.
BlowUp Media: debuts Deansgate poster site with Bulmers' In The Beginning campaign
The new 200-square-metre banner is situated in Deansgate and BlowUp claims the site will provide 900,000 impacts per fortnight.
Bulmers' 'In The Beginning' campaign, created by Adam & Eve/DDB and booked by Starcom MediaVest, aims to emphasise the brand's heritage as a pioneering Great British cider since 1887.
The giant poster activity is supported by a broader outdoor, digital and press push later this month.
Aimee McKay, sales director at BlowUp Media UK, said: "This site marks our continued drive to secure big, bold, premium advertising sites in the best city centre locations. Deansgate offers unrivalled standout in the heart of Manchester and captures a broad section of the city by day and by night."
McKay was appointed to the role of sales director at BlowUp in April.
This article was first published on mediaweek.co.uk
Additional Information
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
- PR SAM-AD Financial Services, £33-35k #PR Blue Skies Marketing Recruitment GBP33000 - GBP55000 per annum, Benefits: benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
