Additional Information
Content
Emmerdale 40th birthday special attracts peak audience of 10.2m
ITV1's 'Emmerdale' 40th anniversary live special was watched by an average of 9.2 million viewers last night, while its afternoon coverage of England's rescheduled World Cup qualifier against Poland drew an average audience of 4.2 million.
Emmerdale: Jimmy and Carl King come to blows
According to unofficial overnight figures, ‘Emmerdale’, which aired between 7pm and 8pm, commanded a 41.7% share of viewers and beat its previous 2012 high of 8.7 million viewers. It drew a five-minute peak of 10.2 million.
The special episode treated viewers to several moments of high drama, including the murder of Carl King, two weddings and two births.
Earlier on, coverage of the England vs Poland game, which was meant to be broadcast on Tuesday night but was cancelled because of a waterlogged pitch, averaged a share of 33.5% between 3.30pm and 6.10pm. Its afternoon scheduling meant that many fans were still at work and unable to watch much of the game. Accordingly, it audience figures peaked in its final 15 minutes, reaching 6.3 million, with a five-minute peak of 6.5 million.
Meanwhile, Channel 4’s 100th edition of ‘Grand Designs’ drew 3.5 million viewers, including Channel 4+1, and a 15.8% share from 9pm to 10pm, and a 15-minute peak of 4.1 million.
At the same time over on BBC One, 'Who Do You Think You Are', featuring former England footballer John Barnes, attracted an audience of 3.4 million and a share of 14.9%. Earlier in the evening, from 8pm to 9pm, BBC One's 'Watchdog' drew an average audience of 4.7 million, a 21.3% share, and a peak of 5.2 million in its final 15 minutes.
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Most read
Most commented

BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...









