MEC scoops £45m Kingfisher media
Kingfisher has handed MEC its consolidated £45 million media planning and buying business for its B&Q, TradePoint and Screwfix brands.
B&Q: Kingfisher brand's creative review is ongoing
The appointment, which coincides with the ongoing B&Q creative review, follows a final head-to-head with ZenithOptimedia.
MEC was the incumbent on the media planning for the £34 million B&Q business, while ZenithOptimedia handled its media buying.
ZenithOptimedia also looked after the media planning and buying for Screwfix, the online supplier of trade tools that spends £6 million on media, according to Nielsen.
Carat Manchester was the incumbent on B&Q’s TradePoint brand, which targets building professionals. Carat was involved in the pitch process at its early stages.
Kingfisher launched the review in August with the consultant Paul Longhurst.
A result on B&Q’s creative contest is expected imminently, with Karmarama and WCRS vying for the account. McCann London, the incumbent, pulled out of the process.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Account Director - Top London Advertising Agency c£50k Fill Recruitment Ltd c£50k, Central London
- Senior Creative Designer Blue Skies Marketing Recruitment £30000 - £40000 per annum, Woburn Sands
- Senior Packaging Designer Blue Skies Marketing Recruitment £27000 - £40000 per annum, Gloucestershire
- Marketing Capability Manager - Kingston Upon Thames Stopgap negotiable, Kingston upon Thames
- Web Trading Manager Stopgap £60000 - £65000 per annum, South East England
- Account Manager Digital Gurus £30000 - £35000 per annum + Double OTE, City of London