Additional Information


Content

DCM promotes Davina Barker to head of agency sales

Digital Cinema Media (DCM), the UK cinema advertising company, has promoted Davina Barker to the head of agency sales.

Davina Barker: promoted to head of agency sales, DCM

Davina Barker: promoted to head of agency sales, DCM

Share this article

Barker will be responsible for leading the agency sales team, following DCM’s switch to digital ad delivery, to generate new and incremental revenues, as well as developing DCM’s relationships with buying agencies across the UK.

She will report into Joe Evea, the newly appointed commercial director. Evea was formerly business development director but took the new role three weeks ago after a restructure that included the departure of Jeremy Playle, the sales director.

Barker, who joined DCM as sales controller in 2009 from IDS and ITV, will be leading the sales drive to communicate the scope of cinema’s new digital possibilities to agencies, as well realising innovative advertising solutions for brands.

The move follows DCM's recent hiring of Clear Channel's Zoe Jones to the role of marketing director.

Davina Barker, DCM head of agency sales, said: "This is the most exciting time in the history of cinema advertising and now that DCM’s digital operation is in place I’m looking forward to delivering the new advertising portfolio this offers. Cinema has always been the ultimate appointment to view and it has just got even more powerful."

Evea said: "Davina’s strong track record at DCM and in the wider media industry identified her as the best person to lead the agency sales team as we take these new digital opportunities to the market."

DCM recently partnered with children’s charity Barnado's to launch an in-cinema campaign during the Christmas period.

This article was first published on mediaweek.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^