Additional Information
Content
BT shortlists C4, Channel 5 and BSkyB for ad sales contract
Channel 4, Channel 5 and BSkyB's Sky Media are believed to have been shortlisted for BT's TV ad sales contract, which is due to be finalised by the end of January.
Premier League: BT has secured rights to live coverage
It is thought that no further formal pitches for BT's new sports channel are planned but the prospective sales houses are likely to be asked to submit more information. The winning sales house is likely to be told by the end of the month.
The pitch for the contract kicked off in autumn 2012. Channel 4, Channel 5 and Sky Media were invited to pitch against ITV and a number of smaller advertising sales houses.
It is understood Axiom Media, fronted by former ITV exec Jeremy Lawrence, Sony Entertainment Television’s Dolphin TV and John De Napoli's Mean Broadcast have not made it through to the final stages of the process.
ITV was also in the running for the production contract to produce BT's sports TV programming but pulled out of both processes last year.
BT is currently developing a TV proposition after winning the rights to broadcast live coverage of 38 football matches a season from 2013/14 in June 2012, after agreeing to pay the Premier League £246m a year.
Spokespeople for BT, Channel 4, Channel 5 and Sky declined to comment.
Follow @MaisieMcCabeThis article was first published on mediaweek.co.uk
Additional Information
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
