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National Council Against Drug Abuse launches outdoor driveby Kenny Lim 4-Dec-08, 14:16SINGAPORE - The National Council Against Drug Abuse (NCADA) has launched a... | Skoda and MyClick in US campaignby Anita Davis 4-Dec-08, 14:15HONG KONG - Czech automaker Skoda has extended its partnership with Hong Kong... |
ESS clinches rights to organise hockey’s Junior World Cup in Singaporeby Kenny Lim 4-Dec-08, 14:02SINGAPORE - ESPN Star Sports’ (ESS) Event Management has clinched the rights to... | Health Promotion Board issues tender for $2.8 million accountby Kenny Lim 4-Dec-08, 11:07SINGAPORE - The Health Promotion Board (HPB), one of Singapore’s most... |
M&C Saatchi unveils global leadership structureby David Blecken 4-Dec-08, 11:01LONDON - M&C Saatchi Worldwide has appointed Asia-Pacific chairman Tom Dery... | Citibank launches mobile financial servicesby Jane Leung 4-Dec-08, 09:07HONG KONG - Citibank has launched the first phase of a campaign to drive traffic... |
Ikea aligns digital business with Mindshare in Taiwanby David Blecken 3-Dec-08, 17:58TAIPEI - Swedish furniture manufacturer Ikea has consolidated its media business... | Seven regional marketers laid off by Motorolaby Asiya Bakht 3-Dec-08, 15:47SINGAPORE - Seven regional marketers at Motorola based out of Singapore have been... |
Four pitch for Wyethby Benjamin Li 3-Dec-08, 15:46HONG KONG - Wyeth has invited Universal McCann, OMD, PHD, and the incumbent... | SingTel launches initiative for advertisersby Asiya Bakht 3-Dec-08, 15:44SINGAPORE - Singapore’s biggest telco group SingTel has launched an initiative to... |
Lufthansa campaigns on Xiaoneiby Anita Davis 3-Dec-08, 15:42BEIJING - German airline Lufthansa has launched a campaign on social networking... | ESPN expands digitalby Anita Davis 3-Dec-08, 15:41ASIA-PACIFIC - ESPN is expanding its digital offering for the new year by... |
Peh rejoins Weber Shandwick as VP in Shanghaiby David Blecken 3-Dec-08, 15:12SHANGHAI - Weber Shandwick has hired Adrian Peh (pictured) to fill the newly... | CKB wins HK Rugby Union accountby Benjamin Li 3-Dec-08, 14:31HONG KONG - CKB Solutions, a new start-up marketing and strategy consultancy, has... |
Honda hires Carat for motorcycle brief in the Philippinesby Kenny Lim 3-Dec-08, 10:08MANILA - Honda has hired Carat as its media planning and buying agency for its... | Lonely Planet mobile site debuts on M1by Kenny Lim 2-Dec-08, 18:01SINGAPORE - Lonely Planet has partnered with M1 to debut its mobile internet site... |
Euro RSCG takes Parkson briefby Staff reporters 2-Dec-08, 17:41KUALA LUMPUR - Malaysian department store chain Parkson has appointed Euro RSCG... | Leo Burnett boosts Beijing office with W&K purchaseby Tracey Furniss 2-Dec-08, 16:28BEIJING - Publicis Groupe has acquired Chinese advertising agency W&K... |
Baidu faces mass lawsuitby Anita Davis 2-Dec-08, 15:22BEIJING - More than 50 companies are reportedly gearing up to launch a... | Disney English appoints ZenithOptimedia Chinaby Benjamin Li 2-Dec-08, 15:21SHANGHAI - Disney English has hired ZenithOptimedia China to handle its media buying |
Marketing
by Kenny Lim 4-Dec-08, 11:07
SINGAPORE - The Health Promotion Board (HPB), one of Singapore’s most...
Advertising
by David Blecken 4-Dec-08, 14:28
HONG KONG - Euro RSCG has hired Dennis Wong (pictured) as group managing director...
Media
by Kenny Lim 4-Dec-08, 15:32
SYDNEY - New Balance has awarded its media planning and buying business in...
Digital
by Kenny Lim 4-Dec-08, 14:18
SINGAPORE - BBH Asia-Pacific has strengthened its digital creative team with four...
Research
by Jane Leung 2-Dec-08, 14:49
HONG KONG - Transport advertising and outdoor advertising platforms are growing,...
Public Relations
by David Blecken 3-Dec-08, 15:12
SHANGHAI - Weber Shandwick has hired Adrian Peh (pictured) to fill the newly...|
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The Work
KFC | Share The Joy | Singapore
KFC has launched a TV ad in Singapore to raise its corporate social responsibility profile and promote its Christmas Buddy Meal.
27-Nov-08, 15:55
KFC has launched a TV ad in Singapore to raise its corporate social responsibility profile and promote its Christmas Buddy Meal.
Adwatch
Singapore Adwatch
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.
1-Dec-08, 15:55
Exclusive research on the top TV ads in each market by recall. Adwatch tables include the top-rating brands over the past two weeks, plus the agencies and TV buyers behind the campaigns.
League Tables
Top 1000 Brands 2008
Japanese electronics giant Sony is Asia-Pacific’s most popular brand, according to Media’s 2008 Top 1000 Brands survey.
14-Oct-08, 15:55
Japanese electronics giant Sony is Asia-Pacific’s most popular brand, according to Media’s 2008 Top 1000 Brands survey.
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The Asian Marketing Effectiveness Awards recognise marketing campaigns that show...
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