Crown Paints appoints PHD to £1.5m media account
Crown Paints has appointed PHD to handle its £1.5m UK and Ireland media planning and buying business.
Crown Paints: appoints PHD to its media business
The Omnicom Media Group agency will start work this month on the account, which was worth £1.46 million in 2012 according to Nielsen.
PHD won the account in a competitive pitch against shops including incumbent MEC Manchester, part of WPP, in a process that began at the end of 2012.
The account will be run from the PHD office in Manchester, which has been renamed from PHD North.
PHD will now work closely with Crown to move its paint brands into new media channels, planning campaigns with Crown's creative agency BJL, whose relationship is not affected by the win.
Details of upcoming work were not disclosed.
Crown has recently invested significantly in media across its Crown wall paints, Sandtex exterior paints and Sadolin range of wood treatment products in the UK and Ireland. It hopes to continue growth within the sector.
Dani Briers, managing director of PHD in Manchester said it planned to deliver "innovative communications solutions that build on the great heritage that exists across the brand portfolio, whilst also reflecting the evolving media behaviours of their audience".
Crown Paints is based in Darwen, near Blackburn. The brand is nearly 200 years old and is owned by the Danish paint manufacturer Hempel.Follow @louiseridley
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...