Additional Information
Content
Royal Caribbean appoints OMD for search and social
RCL Cruises, the owner of Royal Caribbean brand, has appointed Omnicom's OMD UK to handle its social media and search engine optimisation (SEO) business, following a competitive pitch.
RCL Cruises: hands search and social account to OMD
OMD will work on tailored social media and SEO campaigns to promote RCL Cruise's three cruise lines – Celebrity Cruises, Azamara Club Cruises and Royal Caribbean.
OMD was appointed after a pitch against a number of undisclosed specialist digital agencies at the end of March. The incumbent was Leeds-based Bloom.
A spokeswoman for OMD said the combined appointment for SEO and social media reflects the growing demand among clients the two services to be integrated.
RCL Cruise's media account is handled by the independent agency AMS. JWT was appointed to the creative account for the Royal Caribbean International in January.
Jo Briody, head of marketing for Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises, said: "Both SEO and social media are central to building awareness of our brands amongst UK consumers and attracting a new to cruise market.
"We are delighted to be working with OMD and are confident they will ensure that our brands are front of mind in the digital arena."
Follow Maisie McCabe on Twitter @MaisieMcCabe
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
- Marketing Manager Adam Recruitment £35000 - £40000 per annum + car + bonus + benefits, Leicestershire
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
