Additional Information
Content
Carat lands media business for ATOC
The Association of Train Operating Companies has appointed Carat to its media planning and buying account.
ATOC: appoints Carat
It is believed that ATOC has appointed Carat’s Leeds office for its three main railcard brands: 16-25 Railcard, Senior Railcard and Family & Friends Railcard.
Agencies received a tender for the review in September 2012. ZenithOptimedia is the incumbent.
The majority of ATOC’s marketing activity is digital and designed to drive online sales.
ATOC appointed The Red Brick Road to handle the integrated advertising account for its railcard business in April 2011, and an outdoor and online campaign by the agency kicked off in May 2012.
ATOC is the representative body of the UK’s major train operators, including Southern and Virgin Trains. Carat and ATOC were unavailable for comment.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
