Skyfall DVD promotion offers Absolute Radio's biggest ever single giveaway
'Skyfall', the latest in the MGM James Bond franchise, has signed a deal with Absolute Radio to give away £20,000 to a lucky listener, in the station's biggest ever giveaway from a single brand partner.
Skyfall: partners with Absolute Radio for £20,000 prize competition
The competition will be led by Absolute Radio’s breakfast show presenter Christian O’Connell and his team, who will give out a clue every day this week ahead of the big giveaway on Friday (22 February).
Trails for the competition will explain that Absolute Radio's Rock N Roll Football host, the former Arsenal footballer Ian Wright, has been ‘fictionally wiped off the planet’ just as Daniel Craig’s Bond is in the film 'Skyfall'.
Each day this week, Absolute Radio will air pre-recorded clues voiced by Wright, and listeners have to save the answers to each day's clue and then text in the first letter of each answer on Friday for the chance to win the money.
Wright's clues will be played at random times throughout this week, even interrupting songs and editorial, in a bid to create standout for the promotion, which was planned and bought by Vizeum.
Katherine Knapp, head of promotions at Absolute Radio, said: "The 'Skyfall' promotion will break records at the station and the fantastic cash prize on offer will drive mass awareness for the campaign.
"The week-long, hard-hitting activity will ensure maximum exposure for the brand"
The Absolute Radio Skyfall Blu-ray/DVD promotion started today and will run until Friday.Follow @MaisieMcCabe
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...