Twitter rolls out new ad centre
Twitter has been focusing heavily recently on improving what it can do for advertisers. We had the introduction of the Twitter ads API last month, which has been called "a game changer for advertisers" by some, and now it has announced changes to its Twitter Ads centre.
Twitter: offers advertisers better analytics
The changes will give advertisers better campaign reporting, with more visibility into campaign performance, as well as analytics and spend. Twitter has also made it easier to manage campaigns in real time.
Twitter said that a major focus of the improvements to campaign analytics is to give advertisers more detail. So rather than simply reporting engagements that advertisers pay, it will now show engagements that Promoted Tweets receive, including earned media.
Continue reading this post on the Wall.
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- Senior Account Manager fishtank 32k to 42k per year GBP, Maidenhead, Berkshire
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...