BBC Worldwide sells Lonely Planet at a £80m loss
BBC Worldwide, the commercial arm of the BBC, has sold the Lonely Planet guidebook business to US company NC2 Media for AU$75m (£51.5m), less than half it paid to acquire it.
Lonely Planet magazine: BBC Worldwide sells business to NC2 Media
Under the terms of the deal, BBC Worldwide will receive AU$60m (£41.2m) on completion of the sale. Another AU$15m (£10.3m) will be paid in one year’s time.
In a statement, BBC Worldwide said the new owner would "bring greater focus and capital to the business".
The sale figure is significantly lower than the £130m BBC Worldwide (BBCW) paid to buy the "backpacker’s bible" publishing business, which has printed approximately 120 million books in 11 different languages, in 2007.
BBCW has written down Lonely Planet's value by £67m to £63m in the past six years. Up to 60% of Lonely Planet costs are incurred in its headquarters in Melbourne, where the business has been hit by the rising value of the Australian dollar.
BBCW has been exploring options for Lonely Planet since the BBC's commercial review introduced aims to focus on BBC brands. Paul Dempsey, the interim chief executive of BBC Worldwide, said Lonely Planet "no longer fits" with this business aim.
Dempsey said: "We acquired Lonely Planet in 2007 when both our strategy and the market conditions were quite different. Since then, Lonely Planet has increased its presence in digital, magazine publishing and emerging markets whilst also growing its global market share, despite difficult economic conditions.
"However, we have also recognised that it no longer fits with our plans to put BBC brands at the heart of our business and have decided to sell the company to NC2 Media who are better placed to build and invest in the business."
NC2 Media is based in Tennessee and focuses on digital content and technology. The company’s executive director Daniel Houghton will take on the additional role of chief operating officer for Lonely Planet.
Houghton said he planned to make Lonely Planet increasingly digital, building on the 11 million Lonely Planet apps already downloaded.
He said: "The challenge and promise before us is to marry the world’s greatest travel information and guidebook company with the limitless potential of 21st century digital technology."Follow @LouiseRidley
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...