Maisie McCabe, Media Week, 28 August 2008, 4:00pm

Chrysler to run campaign with Auto Trader

LONDON - Chrysler has agreed to run a major advertising campaign with Autotrader.com, following successful campaigns on the website in March and May.

Auto Trader: linking up with chrysler for major campaign

Under the new deal, the AutoTrader.co.uk home page will host banners and mid-page units for Chrysler brands such as Dodge, Jeep and Used Approved.

Daimler Chrysler was the first company to advertise using the banners and MPUs on the new-look Auto Trader website when it relaunched in February.

Though Autotrader.co.uk began as a new and used car website it now includes other services for car owners including insurance, finance and advice andon how to help reduce the cost of motoring.

Auto Trader is published by Trader Media Group, which publishes around 70 titles including Motorhome and Caravan Trader and Farmers Trader. Trader Media Group is jointly owned by Guardian Media Group and Apax Partners.

The campaign was brokered by BJK&E.