3UK loses marketing director Penberthy-Smith
LONDON - 3UK marketing director John Penberthy-Smith is leaving the mobile operator after less than 18 months following a restructure of its sales and marketing teams.
Penberthy-Smith has taken the decision to step down as part of a reshuffle that will see the company bring its sales and marketing teams together under sales director Marc Allera, who will now oversee all aspects of 3UK's customer experience.
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3UK appointed John Penberthy-Smith to the role of marketing director in January 2007, replacing Graeme Oxby, who is now managing director of Virgin Mobile.
During his time at 3UK, Penberthy-Smith oversaw a review of the mobile operator's agency arrangements, ditching WCRS and handing the £27m creative account to Euro RSCG following a three-way pitch against Glue London and Hurrell & Dawson.
Prior to joining 3, Penberthy-Smith held a range of roles at Vodafone, including director of consumer marketing for Vodafone UK. It is not known if he has another job to go to.
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