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Yahoo! signs to 3 UK as advertising partner

by Staff Brand Republic 03-Jul-08, 11:20

LONDON - Yahoo! has signed a deal with 3 UK to exclusively sell banner and sponsored links advertising on its portal, Planet 3.

Ads will target customers who have already shown an interest in mobile internet services, such as the 1.4m users who have signed up for 3 UK's ad-funded music video service.

3 UK has the highest percentage of subscribers accessing mobile internet services of any UK operator. Ads sold by Yahoo! will go live later this month.

Neil Andrews, 3 UK's head of portal advertising, said: "With the ever-increasing popularity of the mobile internet, more and more people are coming to the 3 portal.

"By combining Yahoo!'s expertise in mobile advertising with 3's valuable inventory, we can help big brands target their advertising with maximum success."

In a recent survey by M:Metrics, 3 was ranked second only to Facebook for the amount of time users spent browsing.

Geraldine Wilson, vice-president of Yahoo! Europe Connected Life, said: "3 UK is a great new addition to our portfolio of mobile advertising partners."

Yahoo! currently offers mobile display advertising in 23 territories across Europe, Asia and the Americas.