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Carling's virtual pint game tickles iPhone crowd

by Nikki Sandison Brand Republic 16-Jul-08, 11:45

LONDON - Carling's iPint application for the iPhone has rocketed straight to number one in the iTunes free games app chart since it launched late last week.

The application gives users the chance to complete a barslide game to win a virtual pint of Carling. The iPhone then transforms into a virtual glass and when users tap the screen a virtual pint of Carling is poured.

Users are then free to drink their virtual pint by tilting the phone.

The game and virtual pint are made possible by the accelerometer within the iPhone, which detects when you move and rotate the device.

Carling is among the first UK brands to develop and distribute a third party application following Apple's release of its Software Development Kit.

As well as topping the free games category, iPint has also reached number two in the iTunes general applications chart, beating off competition from other apps such as Facebook.

The iPint was created for Carling by Beattie McGuinness Bungay and produced in partnership with Swedish based developers Illusion Labs.

Nic Young, director of marketing communications at Carling, said: "Innovation is at the heart of the Carling brand -- through product developments like an indicator on our can that turns blue when it is perfectly chilled -- but also through emerging new technologies.

"The team have shown all their friends and work mates the iPint and everyone thought it was great."

Comments

alex parr - 16/07/2008

this is pretty cool, i imagine after a couple of plays the novelty wears off but no doubt it'll get shown around as it's a cool use of the technology. shame it's just a virtual pint tho.

spencer white - 16/07/2008

The virtual pint is utterly charming and beautifully crafted, it is simplicity itself. This should win awards.

Police Chief Wiggum - 16/07/2008

its good that they done this but it was done by a company called hotrix ages ago. However it didnt use the motion sensor or have a game, just a video pint on your iphone. PS. its not number 1 either its number 2. iRemotes number 1. Still congrats to Carling on being one of the first on the iPhone App store.

Scott Jones - 16/07/2008

i recommend the light sabe

Sophie Forster - 16/07/2008

It is number one in the free games app chart and number two in the general apps chart as it says in the story.

Mark from Worth - 16/07/2008

Very elegant and a lot of fun. Would be brilliant if you could redeem a real pint somewhere. There are obviously POS limitations to mobile couponing, but it would have been fanastic to have run this in conjunction with the Carling Academies for example and we could have turned the pint into a real one at a Carling sponsored venue.