Samsung backs touch-screen Omnia launch with £4m campaign
LONDON - Samsung Electronics is to launch a £4m marketing campaign to support the launch of its Omnia mobile phone.
The touch-screen Omnia, which Samsung will pit against the Apple iPhone, will be available to the UK market through Orange. The phone has a motion sensor, which like the iPhone enables the user to view content in both landscape and portrait.
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The above-the-line campaign begins on 8 September and will span outdoor, online and press activity.
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