Clarks launches AR campaign for Spring collection
Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.
Clarks AW 2011 campaign
The campaign includes four videos for the brand’s ‘hero styles’, which include ‘Bodkin Bay’, ‘Henderson Sky’, ‘Dollar Craze’ and ‘Scent Bottle’.
Clarks is using Aurasma's technology to make the content more easily discoverable via its press ads.
As long as a smartphone or tablet user has the Aurasma Lite app, they can 'film' the ad with their device's camera to trigger the video content.
Users will be able to click through from the videos to the Clarks website in order to continue browsing.
The Aurasma app is available on iPhones, iPads and high-powered Android smartphones.
Clarks claims to be the first UK footwear brand to experiment with the Aurasma technology, which is gaining traction in other sectors with brands including Marks & Spencer adopting the technology.
Follow Matthew Chapman at @mattchapmanUK
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Senior Account Executive fishtank Up to 24,000, United Kingdom
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...