Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday
Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set to commit spend to The Sun on Sunday.
The Sun: Monday's front cover announces the launch of the Sunday edition
The title, which publisher News International (NI) vows will have a greater ‘family feel’ than the Saturday edition of The Sun, will launch this Sunday with a probable 2.5m print-run, ahead of a major marketing campaign in the coming weeks.
Commercial executives at NI are meeting media agencies to discuss advertising opportunities in the title, which is expected to have a cover price of £1. However, the price of the first issue is set to be less than 50p.
Although many brands have already committed media spend to other titles, Sky is expected to run an ad to support its Formula One channel.
Morrisons confirmed it is likely to run campaigns in The Sun on Sunday in the coming weeks, while Tesco said it is reviewing the situation. A Ford spokesman said it was ‘looking into the possibilities’ for advertising in the paper.
The majority of brands contacted by Marketing expressed no reservations about advertising in the title. However, a spokesman for energy company Npower said: ‘It was only after careful consideration that we decided
to cancel advertising in the News of the World. We will give careful consideration to whether to advertise in any replacement.’
The 84-page Sunday paper will include Fabulous magazine, which has been running in the Saturday edition of The Sun since the News of the World’s closure.
It will also feature a 32-page Goal supplement, as well as regulars such as Bizarre and Dear Deirdre.
Sources have told Marketing that the Mail on Sunday will not drop its price. It is understood that Trinity Mirror (publisher of The People and Sunday Mirror) and Northern & Shell (Daily Star Sunday and Sunday Express) are considering price promotions.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...