Additional Information
Content
NI ramps up support for Sun on Sunday as details drip out
Rupert Murdoch's News International is ramping up support for The Sun on Sunday with advertising across London's outdoor sites, while more details of the new tabloid have been disclosed in today's issue of The Sun.
The Sun: rolls out Sunday paper press ads
One of the paper's sport commentators will be retired Manchester United star Roy Keane, who "will be a perfect fit for our punchy pages".
Other top names appearing in the paper this Sunday will also include The Sun's Bizarre pages, Dear Deadrie, and the Goals supplement.
The paper has also taken out a full-page ad in today’s issue highlighting The Sun on Sunday's home delivery service. News International already offers the service for the weekday and Saturday issues.
The outdoor campaign to support the launch of The Sun on Sunday is running until midnight on Saturday across CBS's digital network, which includes 50 LCD screens and 18 escalators runs in London.
The outdoor ads highlight the countdown to the title's highly-anticipated launch, including the tagline "In Britain The Sun comes out everyday."
The outdoors ads are running in tandem to a TV spot, which broke last night during ITV's live coverage of 'The Brits'.
The title is launching this Sunday with a promotional cover price of 50p, in an effort to snatch back some of the lost 2.66 million News of the World buyers.
Follow John Reynolds on Twitter @johnreynolds10
This article was first published on mediaweek.co.uk
Additional Information
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Programme Evaluation Analyst Direct Recruitment £38,000 - £40,000 + bens, Central London
Most read
Most commented
BR Insight
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website
The PR industry’s lack of success at the Cannes Lions festival 201...
10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website
It’s fair to say we are truly in the age of content marketing, the...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
