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SodaStream boss says 'sorry' over banned Scarlett Johansson Super Bowl ad

SodaStream's chief executive has said sorry and admitted the company "made a mistake spending millions of dollars on a Super Bowl commercial" that saw brand ambassador Scarlett Johansson say "Sorry Coke and Pepsi".

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Banner ads at 20: why don't people want their faces on elves?

Graeme Noble, the executive creative director at TMW, reflects on 20 years of digital.

 

Ad agency does Mad Men send-up

The Toronto-based ad agency Zulu Alpha Kilo, whose clients include Audi, Bell and Corona, has created a self-depreciating film inspired by the TV series Mad Men.

 

Pitch Horror Stories

Ad folk share their stories of pitch woe.

 

Halloween 2014: from Oreo to Ikea, a round-up of brands tapping into the supernatural

While Catholic priests have this week warned that celebrating Halloween could encourage satanism, brands in the UK and overseas clearly don't share the clergy's view.

 

Bottle it up or burn out

The performance psychologist Matt Follows asks why advertising no longer nurtures its creative misfits.

 

WPP posts 3 per cent rise in third-quarter revenue

WPP's third-quarter revenues rose 3.1 per cent to £2.8 billion, according to the company's trading report.

 

Viral review: The potty-mouthed princesses sweary feminism film is bang on trend (NSFW)

Social video experts Unruly review the latest viral by FCKH8

 

Pepsi Max pranks cinemagoers for Halloween

Pepsi Max has released an online film to coincide with Halloween that pranks cinemagoers.

 

Spotify launches first UK TV campaign

Spotify will launch a six-figure TV campaign to run during The X Factor ad breaks, as part of its 'That Song When' activity.

 

Banner ads at 20: why banners are advertising haiku

Chris Jefford, the founder and strategy director at Hometown, reflects on the future of the banner ad, which turned 20 this week.

 

What is Twitter Fabric and how will it affect marketers?

Twitter has traditionally had a strained relationship with external developers, but now the company has launched new tools that brings tweets into third-party apps. That could make marketers' lives easier, writes Itay Godot, vice president of sales a...

 
 

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