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Marmite, the Unilever-owned yeast spread brand, has teamed up with artist Pete Fowler to create a series of e-cards for Facebook users to send to their loved ones on Valentine's Day.
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AdConnection wins Maplin Electronics business
Maplin Electronics, one of the UK's leading retailers of consumer electronics, has appointed AdConnection to handle its media planning and buying account.
PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.
Clarks launches AR campaign for Spring collection
Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.
Trading Places: this week's people moves
Former Vodafone marketing head David Wheldon turns up at Barclays, while Leo Burnett Group promotes Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.
Sacoor Brothers appoints Now to first UK ad account
Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account in the UK.
Absolut partners Gorillaz artist Hewlett for 'Bloody London' push
Absolut has teamed up with Jamie Hewlett, the co-founder and illustrator of band Gorillaz, to create a limited edition London-themed bottle.
Campaign Viral Chart: Chevy Super Bowl music video rises to top
A music video for OkGo that doubled as a Super Bowl ad for Chevy is the most shared this week with more than 400,000 shares.
Media Bitch's Diary 9 February
This week Bitch attends the 'Britain's Got Talent' auditions and meets Ant 'n' Dec, turns out for The Lighthouse Company event and admires David Beckham in his underpants.
Out and About 9 February
This week Out and About has pictures of the hopefuls queuing up outside Hammersmith Apollo for Britain's Got Talent and posts snaps from Runway at Le Baron and the InStyle Best Beauty Buys.
RBS Insurance division to rebrand as Direct Line Group
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege and Green Flag brands, is set to rebrand as Direct Line Insurance Group.
VisitBritain and DCMS in £25m global tourism push 1
VisitBritain, the marketing body and UK tourism board, and the Department for Culture, Media and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over the next four years.
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Agencies
RSS - AdConnection wins Maplin Electronics business
- Trading Places: this week's people moves
- Sacoor Brothers appoints Now to first UK ad account
- Campaign Viral Chart: Chevy Super Bowl music video rises to top
- Moo.com kicks off advertising review
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Autos
RSS - Campaign Viral Chart: Chevy Super Bowl music video rises to top
- The Red Brick Road wins £8m Suzuki account
- Honda plots to overhaul customers' online journeys
- All Her Majesty's brands: 10 brands the Queen can't live without
- Unilever personal care brands sponsor British Lotus F1 Team
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B2B
RSS - TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
- VIDEO: Maurice Levy on the impossible situation caused by the Eurozone debt
- Ebiquity reports small pre-tax profit
- Jazz FM strikes Mishcon de Reya deal
- Credit Suisse sponsors Bloomberg+ iPad app
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Consumer Goods
RSS - Electrolux reviews £25m ad business
- Krow wins pan-European Le Creuset account
- All Her Majesty's brands: 10 brands the Queen can't live without
- Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
- ZenithOptimedia retains Superdrug media
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Fashion / Clothing
RSS - Clarks launches AR campaign for Spring collection
- Sacoor Brothers appoints Now to first UK ad account
- All Her Majesty's brands: 10 brands the Queen can't live without
- Reebok set to relaunch controversial EasyTone shoes range
- Umbro sidelines John Terry from ad campaigns
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Fast Food
RSS - Domino's Pizza calls digital and direct marketing review
- VIDEO: Subway's Akhtar 'economy is the biggest challenge'
- McDonald's trials concept restaurants with enhanced children's facilities
- PizzaExpress launches celeb-led campaign
- Burger King hunts for direct agency
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Financial Services
RSS - Trading Places: this week's people moves
- RBS Insurance division to rebrand as Direct Line Group
- DDB lands Petplan account after pitch
- FSCS calls pitch for comms planning
- Barclays hires former Vodafone marketing chief Wheldon to brand role
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FMCG
RSS - RB takes to Facebook to sell Cillit Bang extension
- TBWA lands £100 million global Aquafresh account
- Social brands: Unilever shifts focus from social media to word of mouth
- RB commits £100m to building brands and 'powermarkets'
- All Her Majesty's brands: 10 brands the Queen can't live without
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Food & Drink
RSS - PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising
- Trading Places: this week's people moves
- Marmite aims to spread love with Facebook e-cards
- Absolut partners Gorillaz artist Hewlett for 'Bloody London' push
- MediaVest retains £4m Tetley media
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Government / Non-Profit
RSS - FSCS calls pitch for comms planning
- Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
- BETC London aids child protection collaboration
- Sports Relief launches mobile app to drum up support
- Ex-Camelot commercial chief lands Diamond Jubilee post
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Industry
RSS - AdConnection wins Maplin Electronics business
- Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
- MPs to quiz beauty marketers on body confidence
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Media / Entertainment
RSS - Trading Places: this week's people moves
- Sacoor Brothers appoints Now to first UK ad account
- Campaign Viral Chart: Chevy Super Bowl music video rises to top
- Media Bitch's Diary 9 February
- Out and About 9 February
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Retail
RSS - AdConnection wins Maplin Electronics business
- Trading Places: this week's people moves
- M&S brings Valentine's Day model to life
- Moo.com kicks off advertising review
- BT broadcasts Valentine's messages to the nation
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Technology
RSS - AdConnection wins Maplin Electronics business
- Campaign Viral Chart: Chevy Super Bowl music video rises to top
- Zeebox rolls out click-to-buy function
- Everything Everywhere calls direct roster review
- Apps help Rashbass prepare for The Economist's first fall
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Telecoms / Utilities
RSS - BT broadcasts Valentine's messages to the nation
- Barclays hires former Vodafone marketing chief Wheldon to brand role
- Foster's launches Facebook Timeline app
- BT to sponsor 'London Live' Olympic entertainment events
- Marketers need to work on loyalty activation, research claims
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