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Gov's 'green' ad banned for misleading consumers and making unsubstantiated claims

A Government TV ad has been banned by the Advertising Standards Authority for misleadingly implying that consumers could save more money than they would need to spend when signing up to a "Green Deal" assessment and installing energy efficiency impro...

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Netflix obsessive Ricky Gervais fantasises himself into US dramas

TV "superfan" Ricky Gervais is so in love with US drama that he imagines himself appearing in various Netflix series, including 'Orange Is The New Black', where one of the inmates calls him an "ugly bearded lady-man".

 

Mindshare hires ZenithOptimedia's Barry Lee to run global digital team

Mindshare has hired Barry Lee, the managing director at the ZenithOptimedia performance marketing agency Performics, to lead the Mindshare Worldwide Central Team Integrated Digital Hub.

 

World Cup and Winter Olympics boost Chime's profits

Chime Communications, the owner of VCCP, reported profit before tax of £9.6 million in the first half of 2014, more than 15 times what it made a year earlier, after the World Cup and other tournaments boosted its sports arm.

 

British brands Lush and United Biscuits ink India trade deals

UK brands including Lush and United Biscuits Group, the owner of Hobnobs and McVitie's, will step up their presence in India this year following a series of trade deals.

 

5 ways agencies can be more entrepreneurially focused

As clients become more entrepreneurially focused how can agencies re-gear to help? Tim Bourne, the chief executive of Exposure and chair of entrepreneurship for the Marketing Agencies Association, offers a five-point plan.

 

How Fisher-Price is reaching out to Millennial mums

Fisher-Price is launching a new campaign designed to relieve the pressure facing Millennial mums.

 

No business case for Scottish independence say brands

Business leaders from brands including Baxters Food, Famous Grouse, The Co-operative Bank, HSBC, John Menzies and Harris Tweed, have written a letter claiming that the business case for voting "Yes" for Scottish independence has not been made.

 

Burger King $11bn Tim Hortons deal under fire

Burger King has confirmed plans to buy coffee brand Tim Hortons in an $11bn (£6.7bn) deal, but has been forced to fend off criticism that its decision to base the new group's corporate headquarters in Canada is aimed at reducing its corporate tax bil...

 

Will Facebook's new ad format get a 'Like' from users?

Mark Holden, head of futures at Arena explores Facebook's introduction of its Premium Video Ad format with Comparethemarket.com.

 

MIG's Barry Houlihan launches BreatheSport social network

BreatheSport, a social network where fans can interact with sporting celebrities, launches in beta today.

 

Models strip in River Island's first TV campaign

River Island, the high-street fashion retailer, has released its first TV campaign, promoting its autumn/winter range.

 
 

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