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Rugby's first interactive app launched for RBS Six Nations

England rugby fans are being encouraged to participate in this year's Six Nations Tournament with the launch of an interactive app called the RBS Six Nations Live Challenge, which will be available for Saturday's opening game against Scotland.

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Hearst-Rodale harnesses Apple Newsstand to sample print launch

Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will feature 30 ad pages.

 

Out and About 3 February

This week Out and About has pictures from the Newspaper Marketing Agency ANNAs, drops in on the celebs at IPC Media's InStyle Bafta Best of British Talent party at Shoreditch House and attends the MSN refresh party.

 

Sky Atlantic celebrates first birthday

Sky Atlantic, the British and American drama channel, celebrated its first birthday this week, revealing that HBO's 'Game of Thrones' was the highest-rated show over the year.

 

Chrysler re-launches with £10m Super Bowl campaign

Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.

 

Goldstone to exit Premier Foods

Troubled food company Premier Foods is parting company with group marketing director Jon Goldstone, who is leaving the owner of Mr Kipling and Hovis after a restructure of its marketing operations.

 

Lavazza awards €50m pan-European account to MEC

Lavazza, the Italian coffee brand, has appointed MEC, the WPP media agency, to its estimated €50m (£42m) pan-European media planning and buying account after a competitive pitch.

 

Oreo launches family friendly TV ad

Oreo is launching a TV ad to establish itself as a family-favourite biscuit snack.

 

Lacoste snaps up MPG Media Contacts

Lacoste, the French fashion brand, has appointed MPG Media Contacts to its media planning and buying account for its clothing and leather goods ranges, after a pitch.

 

2012 Outdoor Planning Awards: Enter your outdoor success stories by February 10

The entry deadline for the Clear Channel Outdoor Planning Awards, in association with Brand Republic, closes next week on February 10.

 

Escada relaunches 90s perfume range on Facebook

Escada, the luxury women's brand, has launched an eight-week Facebook campaign with a retro feel to promote the re-release of scents such as Sexy Graffiti from 20 years ago.

 

VIDEO: TfL is 'well prepared' for Olympics says Chris Macleod

Chris Macleod, Transport for London's marketing director, gives his advice to new marketers and discusses TfL's latest campaign launch, which helps Londoners and visitors get ahead of the Games.

 
 

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