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One in five marketers and creatives planning job search this year

A fifth of marketers and creatives are planning to look for a new job over the next 12 months, with one in eight saying they are unsatisfied at work, according to a survey by the recruiter Reed Marketing and Creative.

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Watch: what do people think of Coca-Cola's sponsorship of The London Eye?

Coca-Cola's sponsorship of London landmark The London Eye kicked off this month, resulting in Europe's tallest Ferris wheel being bathed in red light. Marketing took to the South Bank to ask the public the significance of the red-illumination.

 

Mattel's CEO resigns as Barbie sales slide

Mattel's CEO and chairman, Bryan Stockton, has resigned after the Barbie maker warned of a 6% sales slide over the key Christmas period.

 

Freeview gives away free entertainment in hidden camera digital ads

Freeview launches its latest series of digital ads today, which show the benefits of free services.

 

Marketers: the boardroom door is open, step inside

With more marketers taking top jobs, Suki Thompson, CEO & founder of Oystercatchers, says it's time to take control and step inside the boardroom.

 

Amazon snapped up quarter of all entertainment sales this Christmas

Amazon racked up a quarter of all money spent on entertainment in the 12 weeks to 21 December, gaining more sales than its competitors for music, games and video in the UK.

 

Unilever: we're not used to a start-up mentality

Unilever's innovation project The Foundry has pushed the FMCG giant to start to 'think like a start-up' but it hasn't been easy, says Unilever global media director Alper Eroglu.

 

Elspeth Lynn leaves M&C Saatchi

Elspeth Lynn, the group executive creative director at M&C Saatchi, is leaving the agency amid a restructure of its creative department.

 

Adidas ditches Rockport brand for $280m to tighten sporting focus

Adidas is selling off Rockport, its US leather shoe brand, describing the business as "not core" to its narrowing focus on sport.

 

Tesco sells Blinkbox Music to Australian music service Guvera

Tesco has sold off Blinkbox Music to Guvera, a music streaming service headquartered in Australia with plans to expand into Europe.

 

McDonald's reports falling global sales, with performance partly buoyed by UK

McDonald's experienced a 7% decline in global sales in 2014, with profits plummeting 15% - but a European fourth-quarter sales decline was helped by "positive comparable sales and operating income" in the UK.

 

Unilever creates Marmite and Pot Noodle Easter eggs

Love it or hate it - Unilever has introduced two limited edition eggs to its range this year in a bid to build up PR hype and bring "something new" to the Easter season.

 
 

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