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How content is proving to be the key weapon in the battle for Scottish votes

As decision day draws ever closer, the Scottish referendum campaign has evolved into a contest where content - emotional and rational - is playing a key role, writes Dominic Mills, consultant editor at the Content Marketing Association.

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Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 113 million unique browsers in August, the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

 

Top 10 ads of the week: Jean-Claude Van Damme scores Coors Light a cool top spot

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

 

Thank f*ck for that: Will Harris reflects on Scotland's 'No' vote

There may have been a clear result from the 55% of Scottish voters who marked 'No' on their ballot paper in the independence referendum, but 1.5m people did reject the status quo. Life has changed, writes Marketing contributor Will Harris.

 

Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

 

Samsung Galaxy Alpha kicks off £10m campaign featuring Lily Allen

Samsung has launched a £10m marketing campaign to launch its smartphone, Galaxy Alpha, with an "epic" TV ad featuring pop star Lily Allen.

 

Campaign Viral Chart: Samsung's pastiche of Apple joins the line-up

A comical ad by Samsung sending up Apple's recent iPhone 6 and Watch launch has made it on to this week's Viral Chart.

 

Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest Group has appointed Sue Frogley to the newly created role of global commercial director.

 

Sherwood to retire from BBH

Simon Sherwood, the group chairman of Bartle Bogle Hegarty, is to retire at the end of the year. He has been with the agency since he joined as an account manager in 1982. He was the first person hired by founders John Bartle, Nigel Bogle and John H...

 

Will.i.am discusses Lexus ad in new behind-the-scenes footage

Lexus has released some new footage from behind-the-scenes of its recently launched "facet city" ad for the Lexus NX.

 

Nike imagines the ultimate concept plane for athletes

Nike has unveiled what it claims would be the optimum flying experience for US athletes with Washington design agency, Teague.

 

Zumba TV ad depicts contagion and madness of the dance craze

Normal people in everyday situations are compelled to drop their normal behaviour and start dancing manically, to the consternation of those around them, in an ad for dance-fitness brand Zumba.

 
 

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The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

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