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Budweiser hunts for buskers in global talent search backed by Jay Z and Rihanna

Budweiser is on a global hunt for undiscovered musical talent and is trawling the streets and subways of cities including London and New York to create the "ultimate busker band", in a campaign backed by global superstars Jay Z and Rihanna.

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Jerry Wright explains the changes to regional newspaper figures

How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains.

 

Manning Gottlieb OMD lands HMRC account

HM Revenue & Customs has appointed Manning Gottlieb OMD to handle its media planning and communications channel strategy.

 

My Media Week: Jon Slade

This week, Jon Slade, commercial director, global digital advertising and insight, Financial Times, readies the FT's new attention-based CPM alternative - engaged time

 

Nationwide positions itself as 'people-led' in new campaign

Nationwide is launching a major integrated advertising campaign highlighting what it believes differentiates it from other financial services brands - its people and customer service.

 

Why 2014 won't be the year of mobile advertising

It's been the year of mobile every year since 2008, but recent reports suggest we've finally made it.

 

Rapp awarded full-service business for Cigna

Rapp has been awarded the creative, media and data accounts for Cigna Insurance Services in the UK, following a three-way pitch.

 

Chipotle continues to innovate with Twitter and Facebook mystery URL promo

Mexican food chain Chipotle UK has promised to give away 14,000 burritos over the course of seven days in August, in a promotion driven by Facebook and Twitter.

 

Forest slams ASA decision on DoH smoking ad claims

Smoking rights campaign group Forest has clashed with the Advertising Standards Authority and the Department of Health over claims in a television ad that smoking can cause "mutations" in the body.

 

Forest slams ASA decision on DoH smoking ad claims

Smoking rights campaign group Forest has clashed with the Advertising Standards Authority and the Department of Health over claims in a television ad that smoking can cause "mutations" in the body.

 

Diageo recruits Facebook's Nicola Mendelsohn as non-exec

Diageo has appointed Facebook vice-president EMEA Nicola Mendelsohn as a non-executive director, hoping that her digital and agency-side experience will help it drive its online marketing strategy.

 

Unilever seeks to integrate global digital roster

Unilever is understood to be revamping its global digital roster, as part of a strategy to build its integrated agency network.

 
 

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