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How content is proving to be the key weapon in the battle for Scottish votes

As decision day draws ever closer, the Scottish referendum campaign has evolved into a contest where content - emotional and rational - is playing a key role, writes Dominic Mills, consultant editor at the Content Marketing Association.


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Thomas Cook promotes Jamie Queen to marketing director in restructure

Thomas Cook has promoted Jamie Queen to the position of marketing and e-commerce director, two months after the departure of Mike Hoban.


O&M promotes Lainas to chief innovation officer

Ogilvy & Mather has promoted Mark Lainas to the newly created role of chief innovation officer. He will lead digital integration and innovation across the agency as well as continuing to oversee clients.


Havas Media wins broadband brief

Havas Media has picked up the media planning and buying account for the broadband, phone and TV comparison site Broadbandchoices.


Proximity captures The Economist's integrated business

The Economist has appointed Proximity London to handle its integrated account.


Jack Wills hires Havas Work Club for digital

Jack Wills, the fashion retailer known for its preppy clothes, has appointed Havas Work Club as its digital agency in the UK.


Jeffries to return to RKCR after five years

Helen Jeffries (née Kimber), the former managing partner at Hometown, is returning to Rainey Kelly Campbell Roalfe/Y&R after an absence of five years.


Wieden & Kennedy captures Trebor's UK creative account

Wieden & Kennedy London has landed the UK creative account for the mints brand Trebor.


Diet Coke to sponsor ITV's new entertainment channel

ITV's new free-to-air lifestyle and entertainment channel, ITVBe, launches next month with Diet Coke as its main sponsor.


Ten things you need to know

Skoda appoints 18 Feet Rising 18 Feet Rising has picked up a digital brief from Skoda after impressing the car-maker during its Pan-European pitch earlier this year. Ofcom rebuffs London Live London Live s application to reduce the amount o...


Housing coalition launches hunt for ad agency

Homes for Britain is looking for a creative agency to help rally public support for more housing.


WPP challenges Govt review

The Government has been unable to award its £140 million media buying business to Carat as planned this week, after an official challenge from WPP's lawyers.


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