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What marketers need to know about Facebook Atlas

Facebook's updated Atlas advertising platform is a revolution in how marketers can target users across the web, according to MEC's director of search and digital projects, David Towers, and digital partner and head of social Guy Kedar.

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Diageo uses mobile tech for Haig Club and rolls out gold Baileys bottle for Christmas

Diageo is plotting a "dual screen" campaign for Haig Club which will see mobile ads sent to consumers' smartphones when they are in the vicinity of outdoor posters.

 

Media Week Awards 2014 winners to be unveiled tonight

The stage is set for Media Week Awards 2014 tonight, which will be attended by 1,400 members of the UK media industry and hosted by comedian and writer, Russell Kane.

 

Rajar Q3 2014: Real stations keep Heart beating above 9m

Heart has been keeping a tight grip on its nine million weekly listeners, according to the latest Rajar radio audience figures.

 

Viral review: Chanel's film starring Gisele Bundchen is classy and fabulous

Social video experts Be On review the latest viral from Chanel

 

As the City became its boss, Tesco became a machine

Retail expert Kate Jones, director at Mash Strategy Studio, explains why things are likely to get worse still for Tesco, but new boss Dave Lewis has a clean slate with blame lying with his predecessors.

 

Nokia: a potted history of the soon-to-be obsolete mobile brand

Nokia is dead. Long live Lumia. Marketing charts the rise and fall of the former monarch of mobile.

 

Range Rover kicks off global ad campaign to celebrate 'captivating' design

Range Rover has rolled out a new global ad campaign to celebrate the "unique" and "captivating" design of its popular Evoque model.

 

Tesco chairman quits as profits hole deepens and sales and profits fall

Tesco chairman Sir Richard Broadbent has fallen on his sword as the beleaguered supermarket group announces a bigger-than-anticipated profit shortfall.

 

Piracy police land extra £3m funding in government turnaround

The UK police unit dedicated to tackling intellectual property (IP) theft has been handed an extra £3m by the government, despite the fact that rights holders ought to be funding the unit.

 

P&G marketer moves to Johnson & Johnson amid senior management shake-up

Johnson & Johnson has appointed former P&G marketer Yana Ignatova as head of marketing for Northern Europe, amid a raft of senior management changes at P&G.

 

Bank of America users charged twice with Apple Pay

Apple Pay has been live for less than a week, but has already run into problems after a partner bank charged customers twice for transactions.

 
 

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Espresso yourself External website

by Greg Taylor, 23/10/2014

 

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

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