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Yahoo pulls plug on Livestand after seven months

Yahoo is shutting down its personalised magazine-style app Livestand, only seven months after it launched and two weeks into the interim chief executive's tenure.

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Total Media lands Random House and Transworld Publishers account

Random House Children's Publishers UK and Transworld Publishers have appointed Total Media to handle their online media planning and buying.

 

National Trust launches augmented reality Wallace and Gromit press ads

The National Trust is targeting new audiences and young visitors with a Jubilee-themed augmented reality campaign starring Wallace and Gromit.

 

Scout Media hires former Radio Times ad director

Andrew Mercer, former advertising director of the Radio Times, has joined Scout Media, the publisher of Scout London, the new free weekly magazine for London's social life.

 

Barclaycard returns to TV for PayTag campaign

Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology, which can be attached to mobile phones and used as a contactless payment device.

 

Sorrell says Adam & Eve acquisition 'shows DDB needed some help'

Omnicom's decision to buy Adam & Eve for an estimated £60m last week underlines how its creative network DDB Worldwide "needed some help", according to Sir Martin Sorrell, chief executive of rival holding group WPP.

 

Cadbury takes another pop at popcorn market

Kraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch of Cadbury Popcorn, four years after it sold its Butterkist popcorn brand.

 

Absolute Radio to broadcast commentary of Euro 2012 football championships

Absolute Radio has expanded its investment in football by signing a six-figure deal to broadcast its first live commentary from the Uefa Euro tournament, which is being held in Poland and Ukraine this summer.

 

Unilever partners with News Corp and Viacom for digital content

Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.

 

DMGT digital growth to offset print fall 'within five to ten years'

Digital revenue growth at DMGT's consumer division will have made up for an expected fall in its print revenues within the next 10 years, its finance director Stephen Daintith has predicted.

 

Apple welcomes former Dixon boss with £36m 'golden hello'

Apple has awarded a $56m (£36m) "golden hello" to John Browett, the former Dixons boss who it recently poached to lead its retail division.

 

William Hill offers free £5 bets on kids' England call-ups

Bookmaker William Hill is running a 'Back Your Pride and Joy' campaign with a free bet that will pay out £5,000 to parents if their child makes the England football team.

 
 

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