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David Beckham does 'not have strong appeal to children', says ASA

An ad for Haig Club whisky featuring David Beckham has survived censure from the Advertising Standards Authority, after it concluded he does "not have strong appeal to children".

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Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads

Unilever CMO Keith Weed said that digital ads are failing to reach up to half of their target and has said the industry needs to boost the hit rate to 100%.

 

'Don't overlook the importance of creativity,' warns Mother's Sara Tate at Lead 2015

Sara Tate, Mother London's managing director, has warned the industry not to overlook the importance of creativity in the excitement about digital opening up new ways of reaching consumers.

 

Argos to open digital stores within Sainsbury's

Sainsbury's has signed a deal with Argos to open 10 new digital format stores within its supermarkets.

 

'Don't overlook the importance of creativity,' warns Mother's Sara Tate at Lead 2015

Sara Tate, Mother London's managing director, has warned the industry not to overlook the importance of creativity in the excitement about digital opening up new ways of reaching consumers.

 

What marketers need to know about the rise of the brand editor

As content marketing has become an important part of the marketing mix so too has the role of the brand editor. Shafqat Islam, chief executive and co-founder, NewsCred looks at the rise of this profession, which combines journalistic skills with mark...

 

There will be no return to 'the good old days', says Lloyds marketing chief

Brands are underestimating the "seismic" impact that austerity has had on consumer concepts of self identity and need to recognise that a Great Britain-wide existential crisis will continue long after the recession.

 

Watch the latest top vines featuring Ribena, Converse and Lacoste

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines, featuring stylish sportswear, high visibility footwear and a debut from some crumpled classics.

 

Watch: what makes a good marketing director?

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we speak to senior marketers Imogen Wilson (Plan UK), Mat Finch (Warner Leisure Hotels), Martin Moll (Honda) and Adrian Mooney (Tata Global Beverages)

 

Andrew Miller to step down as GMG chief

Andrew Miller, the chief executive of Guardian Media Group, is to leave the company at the end of June after five years in the role.

 

Richard Eyre: The only way is ethics?

Richard Eyre, the chairman of the Internet Advertising Bureau, has called for a "new deal" for advertising based around ethics in his introductory speech to the Advertising Association's annual conference.

 

Confused.com's Brian the robot incarnated as interactive toy in consumer giveaway

Confused.com's Brian the robot brand character has been brought to life outside of the firm's TV advertising, and will be given away free in the form of a physical interactive "pull-and-go" toy that speaks lines from the ads, to consumers who buy ins...

 
 

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Dishonour bound External website

by Greg Taylor, 29/01/2015

 

4 native advertising predictions External website

by Chris Quigley, 29/01/2015

 

Just jiggle it External website

by Greg Taylor, 28/01/2015

 

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