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Oreo YouTubers ads banned for failing to clearly indicate marketing partnership

Oreo ads starring YouTubers including Dan and Phil have been banned by the Advertising Standards Authority because the ads did not clearly state the work was part of a marketing campaign for the Mondelez confectionery brand.

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Rapp promotes duo to creative directors

Rapp has promoted Sid Gordon and Adam Rolfe to creative directors to expand its creative leadership team.

 

This week's top Vines: Pepsi Max, Lindt Chocolate and Fujitsu

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines, featuring dancing bears, magic cola and seizure-inducing stop motion.

 

Watch: Is the agency pitch good or evil? - Part 2

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask: Is the agency pitch good or evil?

 

Pizza Express awards Rufus Leonard digital business

Pizza Express, the 430-strong restaurant chain, has appointed Rufus Leonard to create a digital strategy, following a competitive pitch.

 

'Analogue dinosaurs' must tap into start-ups to succeed, says Wayra boss

Brands need to tap into the entrepreneurial spirit and vibrancy of start-ups to succeed in the digital economy, said Simon Devonshire, director of Wayra Europe, Telefonica's tech start-up arm.

 

Monarch marketing chief Steven Seddon joins Kuoni Travel UK

Kuoni Travel UK has appointed Steven Seddon to a newly created head of marketing and digital role.

 

Saatchi & Saatchi, W&K, SapientNitro and Iris win at Oystercatchers Club Awards

Saatchi & Saatchi, SapientNitro, Wieden & Kennedy and Iris emerged victorious at the annual awards for the marketing consultancy Oystercatchers last night.

 

Thomas Cook chief Harriet Green quits unexpectedly

Harriet Green, Thomas Cook's chief executive, has unexpectedly quit, saying her "work was complete" at the travel operator she is credited with revitalising.

 

BBC plots £18m media consolidation

The BBC has expanded plans to review its £5 million media account to include the planning and buying business for BBC Orchestras, BBC Worldwide, World Service and Global News.

 

Hearst launches Good Housekeeping Institute online

Hearst magazines has launched the first stand-alone digital product for the Good Housekeeping brand, Good Housekeeping Institute online, which will feature product reviews.

 

Sony ends World Cup sponsorship as Qatar corruption claims mount

Sony will reportedly cut ties with Fifa at the end of this year, amid an ongoing corruption scandal engulfing the football body over its decision to award the 2018 and 2022 competitions to Russia and Qatar, respectively.

 
 

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