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Bauer Media takes Magic national as part of digital push

Bauer Media is planning to expand its digital offering, transforming Magic into a national radio brand and introducing new younger-focused stations to its regional portfolio.

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Cab wars: Addison Lee takes on Hailo and Uber with new marketing and innovation boss

Addison Lee has added to its growing list of senior hires, bringing in former agency boss Nick Constantinou as head of marketing and product innovation as it looks to stay on top in the taxi wars.

 

Mondelez names former Walkers marketer Mary Barnard as European president

Mondelez has promoted Mary Barnard to the position of president, Northern Europe, where she will be responsible for Mondelez in the UK, Ireland, Norway, Sweden, Finland and Denmark.

 

Grey London unveils first global Volvo ad

Grey London has unveiled its first work for Volvo Car Group, which aims to shake up "bland car advertising".

 

Warehouse names Sunshine as agency of record

Warehouse, the fashion retailer, has appointed Sunshine as its creative agency of record, without a pitch.

 

John Lewis puts £100,000 into iBeacon start-up Localz

John Lewis will trial beacon technology in-store with the winner of its first JLAB tech incubator, Localz.

 

Starbucks celebrates 'real moments of human connection' in global campaign

Starbucks has rolled out a global marketing campaign aimed at reminding consumers how the coffee brand has helped "facilitate human connection" for over 40 years.

 

O&M's long-serving 'Bobby' Norris passes away

One of Ogilvy & Mather's longest-serving employees, Robert "Bobby" Norris, has died at the age of 77.

 

DHL makes first commercial deliveries with 'paketkopter' drone

DHL will soon use drones to deliver medicine and other urgently needed goods to a German island, marking the first commercial delivery service using drones.

 

Heinz Ketchup returns to 'it has to be Heinz' in first TV campaign for five years

Heinz is set to kick off its first pan European TV ad for its flagship tomato ketchup, as it seeks to show how the product "brings food to life".

 

Aldi reports 65% surge in pre-tax profits

Aldi has brushed off aggressive price cuts by the big four supermarkets to reveal "record" results for the year to 31 December 2013.

 

What marketers can learn from Deadmau5's brandjacking antics

Canadian DJ Deadmau5 has earned a reputation as a troublemaker, rubbing up Ferrari and Disney the wrong way by exploiting their brand icons, writes Iain Connor, partner at legal firm Pinsent Masons.

 
 

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The Wall blogs

Waste makes taste External website

by Greg Taylor, 29/09/2014

 

NFC: No more excuses External website

by Craig Barber, 29/09/2014

 

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