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Oasis re-releases (What's the Story) Morning Glory with augmented reality

Oasis' label, Big Brother Recordings, has breathed new life into the band's best-selling album, (What's the Story) Morning Glory, by adding augmented reality content.

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Ballantine's teams up with musician Black Coffee for campaign

Ballantine's Scotch whisky has released the latest episode in its series "stay true stories" with musician and DJ, Black Coffee.

 

Google launches ad formats to entice brands to its mobile offering

Google is endeavouring to improve its mobile platforms for marketers with the launch of four mobile display formats, which will be rolled out in markets including the UK in the next few months.

 

Large companies should hack themselves to grow, says Mondelez's Bonin Bough

Executives working in large organizations must continually ask how they can "break themselves" in order to emulate the fast growth of startups, according to Mondelez International's Bonin Bough.

 

Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.

 

Daily Mail launches MyMail hub and membership scheme

Mail Newspapers, home to the Daily Mail and MailOnline, is launching an online membership portal called MyMail.

 

PETA exploits changes to copyright law in swoop on Fortnum & Mason

PETA, the animal rights organisation, has launched a website in the style of Fortnum & Mason branding, with the words "Force-fed & Murdered" in a protest against the retailer's sale of foie gras.

 

Mindshare UK makes two strategic hires

Mindshare UK has promoted Sarah Sutton and Chris Cardew to the role of joint heads of strategy.

 

Holler wins Royal Caribbean social media business

Holler has landed Royal Caribbean's social media account following a competitive pitch.

 

PayPal and eBay to split as e-payments marketplace hots up

PayPal is parting ways with eBay following a decision by the auction site to allow the online payment business to compete separately.

 

Royal London launches second-phase TV spot with time traveller

Royal London, the mutual life and pensions company, is launching a TV spot featuring time traveller, Roy.

 

Razorfish adds strategy director to London office

Razorfish, the Publicis Groupe-owned digital agency, has hired James Buchanan to the newly-created role of strategy director.

 
 

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