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Make content like a girl: how brands are turning to feminism for content inspiration

Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles, says Kath Hipwell, head of content strategy, Red Bee Media.

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Amazon unveils first UK ad for Fire TV in attempt to 'humanise' its brand

Amazon Fire TV, the internet giant's video-streaming box for TVs, has launched a campaign focusing on the product's voice-recognition capabilities.

 

Bollore deal could propel Havas into a new league

It's been a while since Vincent Bollore was making real headlines.

 

It's time media tapped into the bikegeist

From scoops and splashes to commutes and sportives, media is now at the centre of the 'bikegeist', says Newsworks' chief executive, Rufus Olins.

 

Johnston Press appoints BBC's Terry McGrath as brand director

Johnston Press has appointed the BBC marketer Terry McGrath to the newly created role of senior director of brand and product marketing.

 

Apple's latest results reveal a company at a crossroads

While Apple's results reveal that the tech giant has a positive future, business challenges still remain, says Neil Bruce, head of mobile at Mindshare UK.

 

EE slashes marketing jobs in wider restructure

EE is set to cut 350 jobs at its Hatfield headquarters, as it looks to slim down its marketing, legal, finance, IT and communications teams.

 

'Sweetie' campaign leads to sex offence conviction

A man in Australia has become what is believed to be the first person convicted of sex offences as a result of the lauded "Sweetie" campaign.

 

Vincent Kompany and FourFourTwo team up for Skreamer football boot launch

Manchester City and Belgium captain Vincent Kompany is promoting the launch of the Skreamer boot, through an innovative video partnership with FourFourTwo.

 

Walkers crowns 'Pulled Pork' crisps as 'Do us a Flavour' winner

'Pulled Pork in a Sticky BBQ Sauce' has been unveiled as the winner of Walkers' 2014 'Do us a Flavour' competition.

 

Asos annual profits fall, but sales hike defies expectations

Online fashion retailer Asos reported a 14% fall in annual pre-tax profits to £46.9m after a "challenging year", which included a fire that consumed its Barnsley warehouse.

 

Delaney and Lund back real-time creative company

Greg Delaney and Mark Lund, the founders of DLKW Lowe, have backed Trigger Buzz, a new company providing real-time creative content for brands.

 
 

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