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Watch: New Johnnie Walker global ad

Johnnie Walker has launched a global "brand character" campaign to promote four of the brand's luxury whiskies.

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What is Twitter Fabric and how will it affect marketers?

Twitter has traditionally had a strained relationship with external developers, but now the company has launched new tools that make brings tweets into third-party apps. That could make marketers' lives easier, writes Itay Godot, vice president of sa...

 

The banner ad is 20 but has barely evolved

It is the banner ad's 20th birthday this week, and it's time marketers turned to better formats in a modern web, writes Jeremy Arditi, UK MD and senior vice president of international at Teads.

 

UK consumers pessimistic despite highest confidence level since 2007, says Nielsen

Consumer confidence is the highest it has been for seven years, according to Nielsen research, but the prevailing mood is still one of pessimism.

 

A&E/DDB's Carter and Harrison reflect on winning IPA Effectiveness Grand Prix

Sarah Carter and Toby Harrison, strategy director and planning partner respectively at Adam & Eve/DDB, reflect on a Grand Prix-winning night at the IPA Effectiveness Awards on Monday.

 

Majority of consumers think alcohol labelling should state calorie content, claims RSPH

The Royal Society for Public Health is putting pressure on alcoholic drinks brands to introduce calorie information on their labelling, to combat obesity and encourage healthier drinking habits.

 

Boris Johnson launches contactless payment charity scheme Penny for London

It's 'easy1peasy' for Londoners to make a 1p donation to charity every time they swipe their contactless debit or credit card on London Transport, according to new micro donation scheme Penny for London.

 

Channel 4 expands interactive ads to mobile

Channel 4 has expanded its interactive ad formats to tablet and mobile devices.

 

Samaritans denies Radar Twitter app is unsafe after backlash

Samaritans has defended its Radar web app for Twitter, after users complained that having their tweets monitored was an invasion of privacy.

 

Facebook: Oculus Rift will be 'meaningful' after 50 million sales

Mark Zuckerberg, the chief executive officer of Facebook, has said Oculus Rift will need to sell between 50 million and 100 million units before the company will consider it a fully-fledged business.

 

Sony PlayStation marketer Darren Carter to leave after 18 years

Darren Carter, a long-serving marketer at Sony Computer Entertainment Europe (SCEE), is to stand down after 18 years at the company.

 

Microsoft Band steers tech giant into wearables market

Microsoft has entered the burgeoning wearables and fitness market with the launch of Microsoft Band, a $199 (£124) wristband that tracks users' exercise and sleep patterns, pays for their coffee and alerts them to emails.

 
 

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