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BBC to end exclusive Red Bee Media production deal

The BBC will end its exclusive production deal with Red Bee Media in December 2015, bringing some tasks in-house and opening the rest to the market.

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Premier Foods plans marketing surge after profits boost

Premier Foods is planning a surge in marketing spend for brands including Mr Kipling, Bisto and Homepride over the next six months, after reporting a 2.1% rise in first half trading profit.

 

Suzuki rolls out Swift TV campaign

Suzuki is releasing a brand campaign for its Swift range of cars including a TV spot that breaks on Monday.

 

Yahoo eyes mobile ad revenue boost with Flurry acquisition

Yahoo has acquired app analytics company Flurry for an estimated $300m (£175m) as it steps ups plans to boost mobile advertising revenues.

 

Publicis Groupe UK revenue hit by retail and Blackberry

Publicis Groupe has reported its UK revenue declined by almost 2 per cent in Q2 2014, following reductions in the retail sector and the impact of the decline of the phone manufacturer Blackberry.

 

Grandma 'gets pregnant' in Fruittella ad

A grandma announces that she wants to "get pregnant" in a Fruittella TV ad launching nationwide tonight during Big Brother on Channel 5.

 

Photos: UM London wins inaugural Media Week 5 tournament

Media Week's inaugural media five-a-side tournament was won by UM London last week, after the agency team beat Wowcher 3:2 in a hard fought final.

 

Australian office OOH media company buys out ECNLive

Executive Channel International (ECI), the Australian out-of-home company, has entered the European market by acquiring the office digital display network ECNLive.

 

The six myths of digital marketing measurement

How you measure digital activity radically affects the strategy and effectiveness of what you do. Leonie Gates-Summer, client director, Millward Brown explains how myths about digital measurement can distort brand strategy.

 

KFC showcases real-life cowboys in stylish film

KFC has invoked a classic vision of America with a 90-second film telling the the story of a real-life modern cowboy and his son.

 

BBC slashes £6m from talent bill and reduces exec pay

The BBC has made a wide range budget cuts in the 2013/4 financial year, including removing £6 million of "talent" costs as high-salaried presenters including Susannah Reid departed the corporation.

 

Bravery doesn't exist in advertising

Simon Labbett, the founder and creative director at Hometown London, questions whether bravery is ever an appropriate buzzword for the ad industry.

 
 

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