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How content is proving to be the key weapon in the battle for Scottish votes

As decision day draws ever closer, the Scottish referendum campaign has evolved into a contest where content - emotional and rational - is playing a key role, writes Dominic Mills, consultant editor at the Content Marketing Association.

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Failed at real-time marketing? Try right-time instead

If you've failed in real-time marketing, then that's great, as it means that you've tried it out, says Anne-Marie Kline, founder of BrandLive, DigitasLBi.

 

Should Coke Life and other Stevia brands do more to educate consumers?

Stevia may be a revolutionary way for brands to slash sugar content, but with consumers turned off both sugar and artificial sweeteners like aspartame, what is the challenge for brands in communicating the benefits?

 

Why brands must get to know instant messaging apps

Messaging apps such as Snapchat and WhatsApp may have huge appeal among always-on, tech-savvy users, but they have been slow to monetise. Brands can still take the initiative - and now is the time, writes Dan Calladine, head of media futures at Carat...

 

Viral review: Beats By Dre's Serena Williams ad is big on swagger but emotionally light

Social experts Unruly review the latest viral from Beat by Dre.

 

Virgin Trains spends £8 million on advertising to refocus on its brand

Virgin Trains has pumped £8 million into an integrated campaign, as part of a new strategy to refocus on its brand.

 

Chiltern Railways appoints The Gate London

The Gate London has landed advertising and marketing business for Chiltern Railways.

 

Virgin Trains spends £8 million on advertising to refocus on its brand

Virgin Trains has pumped £8 million into an integrated campaign, as part of a new strategy to refocus on its brand.

 

The man with the child in his eyes: has modern marketing become infantilised?

Jim Carroll, chairman of BBH London, argues that in the pursuit or creativity and collaboration, marketing has become too childlike and forgotten the serious nature of the business.

 

Virgin Media ad starring Usain Bolt banned

A Virgin Media TV ad starring superstar runner Usain Bolt has been banned for having insufficient information.

 

BMW censured by ASA over ad depicting speed and acceleration

BMW has been reprimanded by the Advertising Standards Authority for making speed and acceleration the main message of its marketing communications in a tweet that boasted about the performance of its M235i model.

 

Peta ad links obesity to animal fats

Peta, the animal rights campaigning charity, is launching a provocative new bus ad linking obesity to eating animal fats.

 
 

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