Additional Information


Content

UK news

 
How EA's Battlefield topped the 2013 Social Brands 100

Electronic Arts' popular Battlefield game has been named the top social brand in 2013 by Social Brands 100. Director of communities, Simon Stokes, reveals how the brand got to the top.

More

Breaking news

3 Great Ads Elizabeth Fagan had nothing to do with

A 1960s classic ad starring Tony Hancock for eggs, Carling's humorous take on male bonding and a recent ad for Thinkbox itself are 3 great TV ads that Elizabeth Fagan, executive marketing director for Boots, admires but had nothing to do with. Her ch...

 

Vikings launches in UK today exclusive to LoveFilm

'Vikings', the popular cable series in the US, launches exclusively on Lovefilm Instant in the UK today, the first time a major TV series has aired on the service ahead of broadcasting channels.

 

Dove faces backlash over Facebook advertising

Unilever's Dove brand is facing a backlash on Facebook and Twitter over its decision not to pull advertising from Facebook.

 

'We never expected to be Champions League sponsor for 21 years' says Ford marketer

"We never expected to be a UEFA Champions League sponsors for 21 years", says senior Ford marketer Mark Jones, ahead of this year's final, while other sponsors undertake an array of marketing activity.

 

RKCR appoints Fallon's Moon as analytics chief

Chris Moon, Fallon's head of analytics, has been hired by Rainey Kelly Campbell Roalfe/Y&R in the same role.

 

Thomson gives next generation store a coffee bar twist

A giant video wall projecting videos and imagery of holidays will form the centrepiece of the next generation Thomson store that will include an "Advice Bar" and diner-style booths.

 

MediaCo to launch real-time, interactive outdoor network CityLive

MediaCo Outdoor is preparing to launch an interactive network of 20 digital touchscreens with Manchester City Council called CityLive.

 

Mondelez shifts global Halls brief from JWT to W&K

Wieden & Kennedy London has picked up the global advertising account for the Mondelez medicated confectionery brand Halls.

 

Telegraph reports 'solid' 2012 with 5% profit hike

Pre-tax profit at the Telegraph Media Group (TMG) was up nearly 5% in 2012, according to the company's end-of-year accounts.

 

O2's Ronan Dunne joins GMG board

Guardian Media Group has appointed Ronan Dunne, chief executive of Telefónica UK (O2), as a non-executive director as the publishing group continues to pursue its digital-first strategy, and one that is increasingly focused on the mobile space.

 

Guardian thinks global with new domain name theguardian.com

The Guardian is set to change its numerous domain names including guardian.co.uk to theguardian.com as part of a shift to a global digital newsbrand and ongoing expansion in the US and Asia-Pacific.

 
 

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website

Mobile marketing is coming of age, and the pace of change is now exponen...

 

Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website

With UK consumers spending an average of £1,083 a year online, int...

 

Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website

The pressure is on for marketers and mobile operators to embrace a strat...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Harness the Power of Your Customer's Digital Voice (Webcast) External website

All customers have the potential to become your brand advocates, driving...

 

Back to top ^