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How content is proving to be the key weapon in the battle for Scottish votes

As decision day draws ever closer, the Scottish referendum campaign has evolved into a contest where content - emotional and rational - is playing a key role, writes Dominic Mills, consultant editor at the Content Marketing Association.

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Will.i.am discusses Lexus ad in new behind-the-scenes footage

Lexus has released some new footage from behind-the-scenes of its recently launched "facet city" ad for the Lexus NX.

 

Twitter and Facebook tackle video ads but whose strategy is better?

Twitter and Facebook have taken different approaches with respect to their video ad experiences. Alex Macnamara, UK managing director at Tremor Video, weighs up the benefits and pitfalls of each method.

 

Zumba TV ad depicts contagion and madness of the dance craze

Normal people in everyday situations are compelled to drop their normal behaviour and start dancing manically, to the consternation of those around them, in an ad for dance-fitness brand Zumba.

 

GreyPossible poaches Molloy from Razorfish

GreyPossible, Grey London's in-house digital agency has poached Kerry Molloy, client partner at Razorfish.

 

Made.com makes Scottish Referendum marketing "blunder"

Made.com has been left embarrassed this morning after sending out an email to its customer base announcing it had launched in a "new country" with special offers on "Saltire-inspired" products.

 

Johnny Fearless wins Aerial award for IWM London

Johnny Fearless takes home an Aerial award for its radio spot for Imperial War Museum London, entitled, "Alfie".

 

iProspect bolsters team with two appointments

Digital marketing performance agency iProspect has hired Wayne Blodwell and Gareth Owen to the newly-created roles of head of programmatic and strategy partner, respectively.

 

Castello offers 'truly immersive' cheese pop-up in Shoreditch

Castello has opened a "veritable cheese emporium" in east London's Shoreditch in a bid to create "an immersive 360° cheese experience like no other".

 

Johnnie Walker signs up as 'Official Whisky' of Formula 1

Johnnie Walker has become the "Official Whisky" of Formula 1 in a "multi-year" deal that enhances the brand's existing association with the racing sport as a McLaren Mercedes sponsor.

 

Made.com makes Scottish Referendum marketing "blunder"

Made.com has been left embarrassed this morning after sending out an email to its customer base announcing it had launched in a "new country" with special offers on "Saltire-inspired" products.

 

Alibaba set to raise $21.8bn and break record for largest IPO ever

Chinese ecommerce giant Alibaba is set to raise $21.8bn (£13.24bn) when it floats later today (19 September) on the New York Stock Exchange, making it one of the largest flotations in financial history.

 
 

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