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News International picks WPP to handle £28 million ad account

The ties between Rupert Murdoch's News International and Sir Martin Sorrell's WPP are set to strengthen following NI's decision to award its £28 million advertising business to the holding company.

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Media Bitch's Diary 9 February

This week Bitch attends the 'Britain's Got Talent' auditions and meets Ant 'n' Dec, turns out for The Lighthouse Company event and admires David Beckham in his underpants.

 

Out and About 9 February

This week Out and About has pictures of the hopefuls queuing up outside Hammersmith Apollo for Britain's Got Talent and posts snaps from Runway at Le Baron and the InStyle Best Beauty Buys.

 

RBS Insurance division to rebrand as Direct Line Group

RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege and Green Flag brands, is set to rebrand as Direct Line Insurance Group.

 

VisitBritain and DCMS in £25m global tourism push 1

VisitBritain, the marketing body and UK tourism board, and the Department for Culture, Media and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over the next four years.

 

Zeebox rolls out click-to-buy function

Zeebox, the social TV app, has rolled out a new feature that allows viewers to buy products they see advertised on TV, with just a few clicks.

 

M&S brings Valentine's Day model to life

Marks & Spencer is attempting to lure men who are seeking Valentine's Day gift ideas to its mobile website with an outdoor advertising campaign.

 

Sport magazine to hand out 'light sabres' for Star Wars promotion

20th Century Fox's promotion of 'Star Wars Episode 1: The Phantom Menace' in 3D will include a partnership with Sport magazine, featuring mock light sabres being handed out on the streets of London.

 

Moo.com kicks off advertising review

Moo.com is seeking its first advertising agency.

 

BT broadcasts Valentine's messages to the nation

BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones appearing on the "infoband" at the top of the BT Tower in London.

 

DDB lands Petplan account after pitch

DDB UK has picked up the advertising account for the pet insurance provider Petplan after a competitive pitch handled by AAR.

 

MediaVest retains £4m Tetley media

MediaVest has retained the £4 million media planning and buying account for Tetley tea after a competitive pitch.

 
 

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