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Asda fashion label George hopes to 'unlock' tech potential with first hackathon

Asda has hooked up with Wired magazine publisher Condé Nast to conduct its first hackathon, with the aim of conceiving an idea for fashion label George that can be developed into a piece of consumer technology.

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Marc Nohr to leave Regus

Marc Nohr, the founder of Kitcatt Nohr, has resigned from his role as global brand director at the serviced office company Regus.

 

JCVD returns for Coors Light campaign

Jean Claude Van Damme returns to The Rockies for Coors Light's new campaign.

 

VivaKi promotes Geoff Smith to EMEA VP

VivaKi, Publicis Groupe's trading arm, has promoted the UK general manager of its programmatic media platform Audience On Demand (AOD), Geoff Smith, to the newly created role of vice-president of EMEA.

 

My Media Week: Ian Rees

This week, Ian Rees, the vice-president EMEA sales at AdMaxim, puts agency growth plans in place ahead of a predicted mobile growth spurt and joins ad land at the IPA Golf Day.

 

Newcastle Brown Ale asks consumers to send in 'mediocre' photos for ads

The idea that user-generated-content is actually any good is humorously subverted in the latest US promotion for Newcastle Brown Ale, with a social media-driven campaign inviting people to send in rubbish photos of themselves and embrace their medioc...

 

Former Lloyds marketer Eva Eisenschimmel to join Regus as Rick Vlemmiks departs

Eva Eisenschimmel, the former managing director, group marketing brands at Lloyds Banking Group, is to join workspace provider Regus next month to lead its marketing team, following a restructure of the business.

 

What the AppNexus investment means for RTB

Steve Hobbs, the managing director of Dentsu Aegis Network's programmatic arm Amnet, gives his view on what the recent investment in AppNexus means for real-time bidding (RTB) and the ad-tech industry.

 

Waitrose targets commuters with first railway station store

Waitrose has opened its first railway station store at London's Kings Cross, in an effort to catch customers on their way to and from work.

 

3 top tips on how to save an epic social media fail

The latest brand to find itself at the centre of a social media storm was Greggs, purveyor of sausage rolls on the high street.

 

Quirky celebs line up for Gap's 'dress normal' campaign

Anjelica Huston and other celebrities known for having a comfortable and unique style form the backbone of Gap's autumn campaign.

 

Quirky celebs line up for Gap's 'dress normal' campaign

Anjelica Huston and other celebrities known for having a comfortable and unique style form the backbone of Gap's autumn campaign.

 
 

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