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Asda fashion label George hopes to 'unlock' tech potential with first hackathon

Asda has hooked up with Wired magazine publisher Condé Nast to conduct its first hackathon, with the aim of conceiving an idea for fashion label George that can be developed into a piece of consumer technology.

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David Abraham attacks Malone and Murdoch in MacTaggart lecture

David Abraham, the chief executive of Channel 4 has taken aim at the Liberty Global chairman, John Malone, Viacom and BSkyB in the MacTaggart lecture in Edinburgh this evening.

 

Adam & Eve/DDB launches pro-union Scottish Heartstrings initiative

Adam & Eve/DDB and Tribal Worldwide have created a digital platform for the pro-union Let's Stay Together campaign, designed to let the public celebrate the achievements of Scots and Scotland as part of the UK.

 

Hovis seeks new marketing chief as Matt Hunt quits for digital agency

Hovis has lost marketing chief Matt Hunt to its own digital agency and is on the hunt for his successor.

 

Smith replaces Weston at Clear Channel

Clear Channel has hired Mark Smith, the planning operations director at Kinetic, in the new role of agency director, replacing Ged Weston, who is joining Eye Airports as sales director.

 

Aviva appoints Andrew Brem as first chief digital officer

Aviva has appointed British Gas boss Andrew Brem as its first chief digital officer, as the insurer looks to drive a "group-wide digital transformation".

 

Argos owner Home Retail appoints new head of trends

Home Retail Group, the parent company of Argos, Habitat and Homebase, has made two key appointments amid wider reshuffles among senior management.

 

Top 10 ads of the week: Barclays and Google share the top spot

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

 

Best Buy's #HackToSchool campaign gives creativity lessons in this week's top Vines

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines from Best Buy, Kidspot and the San Francisco 49ers.

 

Viral review: Pinterest apes Apple with ad about its life-enhancing features

Social video experts Unruly reviews the latest viral from Pinterest

 

Credit card firm MBNA signs three-year Thames Clippers deal

Thames Clippers, the London boat service, has signed a three-year deal with credit card firm MBNA that will enable it to add a new boat to its 13-strong fleet and improve its ticketing and customer service systems.

 

Three ways that brands can move from social pariah to social star

Brands have forgotten what being 'social' actually means and need to put more effort into 'working the room' on social media, says Rena Varsani, head of copy, Rufus Leonard.

 
 

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