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Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 11.3 million daily unique browsers in August, while the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

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Instagram partners with Omnicom to launch ad service in the UK

Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group.

 

Unilever and Government join forces to improve life in developing countries

Unilever and the Department for International Development have formed a long-term partnership to improve the health and economic prospects of people in developing countries.

 

Switch off your TV set and do something less boring instead - like join a start-up

As part of a new series where Marketing shines a light on marketers moving from the corporate world to start-ups, former Diesel and Levi's marketing director Scott Morrison, now business accelerator, asks: "Why don't you?"

 

To pay or not to pay: major survey reveals what bloggers expect from brands

Brands and agencies are still missing the mark when it comes to tapping into the bloggerati, according to the biggest ever study of its kind by Yomego. Angus Carbarns, the social media agency's blogger outreach manager, outlines the findings.

 

British Humanist Society apes Thought for the Day on the Underground

The British Humanist Association (BHA) has launched a poster campaign in 100 London Underground stations, asking commuters to think about the topic, "What's it all for?"

 

Facebook's $2bn challenge with Oculus Rift

Facebook has made a bold $2bn bet on virtual reality by buying the makers of Oculus Rift, but the company must innovate further to make the device palatable to consumers, writes Aaron Martin, head of strategy at Collective London.

 

Smirnoff bids to rid nightclubs of pretension

Smirnoff, the Diageo-owned vodka brand, has unveiled a £15 million campaign across Europe.

 

Anonymity and anarchy: the power of Twitter parody accounts

Parody accounts on Twitter were once the stuff of brand nightmares - but companies can learn from successful satire, writes Lee Cassanell, editor at We Are Social.

 

WPP strikes strategic deal with AppNexus

WPP has signed a strategic deal with the ad tech company AppNexus.

 

Apple is consumer darling with "record" iPhone 6 sales - but is the record meaningless?

Apple has sold more than 10m iPhone 6 and iPhone 6 Plus models in their first weekend on sale, marking a new record for the company.

 

Peugeot 508 ad harks back to Spaghetti Westerns

The tropes of the the Spaghetti Western - mysterious protagonists, frontier towns, close-ups of the faces of dirty, grizzled men, and guitar riffs - are paid homage in a TV ad for Peugeot's 508.

 
 

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