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30 years of mobile brands: from BT, Orange and O2, to T-Mobile and EE

With this week's news that BT is to buy mobile operator EE from owners Orange and Deutsche Telekom for £12.5bn, and that Telefonica chairman César Alierta flew to the UK to persuade BT to also snap up O2, Marketing takes a look back at the corporate ...

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Npower hires Stephen Rowe as marketing director

Npower has hired former Shop Direct and Bradford & Bingley marketer Stephen Rowe to lead its marketing activity.

 

Costa reviews eCRM for loyalty club

Costa, the coffee shop chain owned by Whitbread, is reviewing its eCRM business in the UK for its loyalty club.

 

Ferrero Rocher creates golden tree for festive push

Ferrero has created a golden hazelnut tree complete with 300 Ferrero Rocher chocolates as part of a Christmas marketing campaign.

 

Virgin Media explores internet of things with sleep sensor TV

With one in five set to fall asleep Christmas Day thanks to endless eating, drinking and small talk with the in-laws, Virgin Media has developed a sleep activated 'remote control' that pauses the TV when you nod off.

 

Tetley launches ad with Tea Folk in middle of medieval battle

Tetley, the tea brand, is set to launch the second TV ad in its £13 million ad push on Christmas Eve.

 

5 lessons the Serial podcast teaches marketers

There are timely lessons marketers can glean from the phenomenon that was the Serial podcast and it's all about being human, according to James Hankins, head of integrated strategy, Vizeum UK

 

McDonald's lauds fame of gherkin in quirky print ad

McDonalds's has rolled out a print campaign in Sweden featuring the 'biography' of the gherkin - a pickle that some love to hate.

 

Ocean Outdoor finds new owners in Searchlight Capital

Searchlight Capital Partners, the private equity owner of Hunter wellies, has bought a majority stake in Ocean Outdoor for an estimated £80 million.

 

Blackberry reinvention falls short

BlackBerry reported a bigger revenue slide than expected for the third quarter, despite the release of a new device last month, which would traditionally boost sales.

 

The flexible working agenda is not just about 'mums', says Diageo marketer

Julie Bramham, marketing director, Smirnoff and Captain Morgan, explains why the adoption of flexible working policies benefits marketing departments.

 

Tetley launches ad with Tea Folk in middle of medieval battle

Tetley, the tea brand, is set to launch the second TV ad in its £13 million ad push on Christmas Eve.

 
 

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