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Banana Republic's eye for the startup guy

Banana Republic has launched an online boutique to promote signature looks for different professions, including the stereotypical Silicon Valley "start-up guy".

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8 things I learnt as an IPA ad student

I recently joined hundreds of young people just starting out in the ad industry and graduating from the Institute of Practitioners in Advertising's Foundation Certificate. Here are some of the top eight things I learnt.

 

Campaign Viral Chart: Always ad reaches no 1 for second time

Always' "like a girl" ad by Leo Burnett tops the Campaign Viral Chart for the second time in three weeks.

 

Agencies need to be more creative about creativity

Tim Leake, the former global creative innovation director at technology education company Hyper Island and the SVP of growth and innovation at California-based RPA, argues that agencies need to be "more creative" about creativity.

 

Brands have accrued decades of tacit knowledge - the time is now right to share it

Brand needs to start sharing their tacit knowledge with information-weary consumers, writes James Brown, strategist at digital agency Zone.

 

WCRS hires Mind Candy's Dino Burbidge as technology director

WCRS has appointed Dino Burbidge to the newly-created role of director of technology and innovation.

 

Amazon defends innovations after Q2 loss

Amazon boss Jeff Bezos has defended the company's second quarter financial results, with the firm posting a $126m (£74m) year-on-year loss, citing the brand's investment in customer innovations.

 

McDonald's celebrates 40 years in the UK with ad showing the 'difference it makes to lives'

McDonald's UK is tonight launching the first ad in its 'Here's to What Matters' campaign, focusing on its charity work.

 

Motorola smartphone users can unlock devices with stick-on RFID tattoo

For consumers exasperated with keying in passwords each time they want to access their smartphone, help is at hand: Motorola has invented something that looks like a nicotine patch, which it calls a tattoo, and which can unlock a phone with the flick...

 

McDonald's marks 40 years with charity ad

McDonald's UK is tonight launching the first ad in its 'Here's to What Matters' campaign, focusing on its charity work.

 

BSkyB secures £4.9bn for Sky Europe deal

BSkyB has secured a £4.9 billion deal to takeover Sky Italia and Sky Deutschland, to create Sky Europe.

 

McCann picked to resurrect Homepride's Fred

Premier Foods has picked McCann London to bring the Homepride brand mascot, Fred, back to TV advertising.

 
 

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