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Oreo YouTubers ads banned for failing to clearly indicate marketing partnership

Oreo ads starring YouTubers including Dan and Phil have been banned by the Advertising Standards Authority because the ads did not clearly state the work was part of a marketing campaign for the Mondelez confectionery brand.

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Costa-commissioned Christmas children's book supports Save the Children

The cult of the Christmas jumper has inspired Costa to commission an illustrated children's book called 'The Best Christmas Jumper', with £1.17 of the £1.50 price tag to be donated to charity Save the Children.

 

Asda extends Black Friday into Saturday, tripling deals on last year

Asda is looking to capitalise on the increasing hype surrounding 'Black Friday', by extending the sales event into the weekend and offering deals on 700,000 items, spanning toys, TVs, tablets and mobile phones.

 

'We weren't making travel easy for our customers' says EasyJet chief

Easyjet boss Carolyn McCall has credited the airline's turnaround to a return to its core values, namely making it easy and cheap for customers to travel.

 

Interconnect and innovation will follow

Brands that behave in an interconnected way will stand a better chance of success

 

Virgin brand to dominate London to Edinburgh route after winning East Coast rail franchise

Virgin and Stagecoach have won a bid to run the re-privatised East Coast mainline route from London to Edinburgh, growing the Virgin brand's share of Britain's rail network.

 

British Gas in talks with agencies about Hive content brief

Hive, the British Gas service that allows users to control their heating through online tools, has released a content brief to agencies.

 

Cake names Pettett as new chief executive

Cake, the digital, PR and content agency owned by Havas, has promoted Adrian Pettett, the co-founder and chief operating officer, to chief executive.

 

Media agency pioneer Ray Morgan dies, aged 82

Ray Morgan, who has died aged 82, may have been credited with killing off the full-service agency. But he was a most unlikely assassin.

 

Grey poaches BBH's Paton as first film head

Grey London has appointed the Bartle Bogle Hegarty producer Glenn Paton to be its first head of film.

 

Lee lands MD role at Gravity Road

Gravity Road, the agency founded by Mark Boyd and Mark Eaves, has hired Katie Lee, the managing director of Leo Burnett London, as its first managing director.

 

Growth in female leaders, IPA finds

The advertising industry has seen a steady increase in the number of women in senior positions and people of ethnic minorities, according to the latest IPA Agency Census.

 
 

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