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How content is proving to be the key weapon in the battle for Scottish votes

As decision day draws ever closer, the Scottish referendum campaign has evolved into a contest where content - emotional and rational - is playing a key role, writes Dominic Mills, consultant editor at the Content Marketing Association.


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Richard Branson: Virgin Trains to create 'unparalleled on-board experience' in £50m investment

Virgin Trains will make a £50m investment in creating an "unparalleled" passenger experience, Richard Branson revealed today as the company unveiled a marketing campaign to highlight its "unique" customer service proposition.


MailOnline's £60m target on track as US site overtakes UK

MailOnline is now attracting more monthly unique browsers from its US operation than the UK, helping to keep its target of generating £60 million from advertising for the year on track.


Study finds TV and digital outdoor best at 'making brands famous'

Chief executives and chief marketing officers have named TV and the emerging space of digital out of home as the must-have media for "making brands famous", in a study conducted by Censuswide.


Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote

If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP.


Failed at real-time marketing? Try right-time instead

If you've failed in real-time marketing, then that's great, as it means that you've tried it out, says Anne-Marie Kline, founder of BrandLive, DigitasLBi.


Dentsu Aegis Network appoints Mark Hollinshead as non-exec director

Dentsu Aegis has appointed former Trinity Mirror chief operating officer, Mark Hollinshead, as a non-executive director for its regional business in the UK.


Should Coke Life and other Stevia brands do more to educate consumers?

Stevia may be a revolutionary way for brands to slash sugar content, but with consumers turned off both sugar and artificial sweeteners like aspartame, what is the challenge for brands in communicating the benefits?


Boris Johnson welcomes 'benevolent' Murdoch and News UK to London Bridge

News UK, home to The Times and The Sun newsbrands, completed its move to the News Building at London Bridge yesterday, with a welcome from the Mayor of London.


Hovis appoints Mother to ad account

Hovis has appointed Mother London to its creative account after a competitive pitch.


Why brands must get to know instant messaging apps

Messaging apps such as Snapchat and WhatsApp may have huge appeal among always-on, tech-savvy users, but they have been slow to monetise. Brands can still take the initiative - and now is the time, writes Dan Calladine, head of media futures at Carat...


Viral review: Beats By Dre's Serena Williams ad is big on swagger but emotionally light

Social experts Unruly review the latest viral from Beat by Dre.


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