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Asda fashion label George hopes to 'unlock' tech potential with first hackathon

Asda has hooked up with Wired magazine publisher Condé Nast to conduct its first hackathon, with the aim of conceiving an idea for fashion label George that can be developed into a piece of consumer technology.

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Smith replaces Weston at Clear Channel

Clear Channel has hired Mark Smith, the planning operations director at Kinetic, in the new role of agency director, replacing Ged Weston, who is joining Eye Airports as sales director.

 

Argos owner Home Retail creates 'head of trends' role

Home Retail Group, the parent company of Argos, Habitat and Homebase, has made two key appointments amid wider reshuffles among senior management.

 

Aviva appoints Andrew Brem as first chief digital officer

Aviva has appointed British Gas boss Andrew Brem as its first chief digital officer, as the insurer looks to drive a "group-wide digital transformation".

 

Top 10 ads of the week: Barclays and Google share the top spot

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

 

Best Buy's #HackToSchool campaign gives creativity lessons in this week's top Vines

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines from Best Buy, Kidspot and the San Francisco 49ers.

 

Viral review: Pinterest apes Apple with ad about its life-enhancing features

Social video experts Unruly reviews the latest viral from Pinterest

 

Foot Locker challenges fans to compete against the clock in pitch black in hunt for trainers

To celebrate the launch of its Triple Black Collection, Foot Locker devised The Triple Black Challenge Game where players could win a pair of limited edition trainers from the collection.

 

Credit card firm MBNA signs three-year Thames Clippers deal

Thames Clippers, the London boat service, has signed a three-year deal with credit card firm MBNA that will enable it to add a new boat to its 13-strong fleet and improve its ticketing and customer service systems.

 

Lake Capital extends deadline for rebel shareholders to agree a deal

Lake Capital has extended the deadline for Engine's rebel shareholders to agree to a deal by around a week.

 

Three ways that brands can move from social pariah to social star

Brands have forgotten what being 'social' actually means and need to put more effort into 'working the room' on social media, says Rena Varsani, head of copy, Rufus Leonard.

 

Coca-Cola Life launches as Coke steps up public health message

Coca-Cola Life, the brand's new lower-calorie drink, has rolled out to stores, with its UK and Ireland boss saying the product proves Coke's commitment to tackling the "challenge of obesity".

 
 

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