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Oasis re-releases (What's the Story) Morning Glory with augmented reality

Oasis' label, Big Brother Recordings, has breathed new life into the band's best-selling album, (What's the Story) Morning Glory, by adding augmented reality content.

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Mindshare UK makes two strategic hires

Mindshare UK has promoted Sarah Sutton and Chris Cardew to the role of joint heads of strategy.

 

Holler wins Royal Caribbean social media business

Holler has landed Royal Caribbean's social media account following a competitive pitch.

 

PayPal and eBay to split as e-payments marketplace hots up

PayPal is parting ways with eBay following a decision by the auction site to allow the online payment business to compete separately.

 

Royal London launches second TV spot with time traveller

Royal London, the mutual life and pensions company, is launching a TV spot featuring time traveller, Roy.

 

Razorfish adds strategy director to London office

Razorfish, the Publicis Groupe-owned digital agency, has hired James Buchanan to the newly-created role of strategy director.

 

Microsoft launches Windows 10 as its 'greatest enterprise platform ever'

Microsoft has unveiled the 'Windows 10' platform, which will replace its Windows 8 system, completely skipping Windows 9 in a bid to show how it "represents the first step of a whole new generation of Windows".

 

Sainsbury's chief defends '50p challenge' initiative as sales tumble

Mike Coupe, Sainsbury's chief executive officer, has defended the supermarket's "50p challenge" blunder, calling it a simple mistake, as the retailer reports sales have dropped over the quarter.

 

Anyone can be creative if they eliminate their fear, says Peter Himmelman

NEW YORK - Peter Himmelman, the singing chief executive officer of Big Muse, has advised aspiring "advertising rock stars" to separate creative tension from destructive worry.

 

Online video viewing trends in China provide a glimpse of the future for UK brands

I am eight months in to my China journey, and the differences have been more amazing and challenging than I could have ever imagined experiencing. Some things in media are the same everywhere, though, and recent UK figures confirming the shift away f...

 

Brands should overcome their fears and take smart risks in real time

NEW YORK -- At Advertising Week, Electronic Arts' Dana Marineau said that sometimes marketers have to throw a Hail Mary pass to keep brands relevant.

 

Large companies should hack themselves to grow, says Mondelez's Bonin Bough

NEW YORK - Executives working in large organizations must continually ask how they can "break themselves", to emulate the fast growth of start-ups, according to Mondelez International's Bonin Bough.

 
 

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