UK news

MEC celebrates the first 10 years as industry 'perverts'

It may be hard for those forever-young types in the industry to acknowledge, but the agency formerly known as Mediaedge:cia, WPP's aspiring new upstart, is celebrating its 10th anniversary this week.

My Media Week: Ellie Edwards

This week, Ellie Edwards, managing director at WPP performance marketing agency Quisma, catches up on her Sunday supplement reading, gets hiring at the rapidly expanding agency, and steals a go on her husband's iPad 3 birthday gift.

Media Agenda: Channel 5's Nick Bampton says changes have made broadcaster stronger

After 18 months leading the broadcaster's sales team, Nick Bampton, sales director at Channel 5, has revealed the company has embraced change and is confident about the future.

Twitter's Dorsey named Cannes Lions Media Person of 2012

Jack Dorsey, the creator, co-founder and executive chairman of Twitter, is set to be recognised as the Cannes Lions Media Person of the Year in the south of France next month, for creating "an entirely new way for people to communicate".

Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

Marketing attended the filming of the Carlsberg 'fan academy' ad at Mill Hill School in London, to interview the stars Brian Blessed, Linford Christie and Carlsberg brand controller Darren Morris.

Premier Foods backs Great Little Ideas with social media push

Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform, with a social media campaign that capitalises on the theme of street parties around the Queen's Diamond Jubilee.

Ronaldo to star in Facebook challenge for Castrol documentary

Cristiano Ronaldo, the Portugal and Real Madrid player, is to take part in a live-streamed football challenge against fans through Facebook tomorrow (17 May), to promote the release of a Castrol-funded documentary about him on iTunes.

Mirror titles in Euro 2012 deal with Gala Coral

Gala Coral is to be the Daily and Sunday Mirror's sole betting partner for the Euro 2012 tournament as part of a £500,000 deal brokered by The7stars.

GM's Facebook strategy labelled 'shortsighted'

General Motors' decision to cut adspend on Facebook in favour of an "aggressive content" strategy is "short-sighted", according to TBG Digital's chief executive Simon Mansell.

McDonald's trials McWaiter service

McDonald's is trialling table service at a number of its British outlets in a move to drum up customer numbers and improve the quality of its service.

Hub Digital Networks launches into digital out of home sector

James Thornton, a former head of agency sales at Amscreen, has launched Hub Digital Networks, which will act as a sales house and consultancy for owners of digital out-of-home media networks including Toni & Guy.

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

Coca-Cola is asking consumers to "unleash their inner super fan and celebrate football happiness", in an integrated campaign supporting its sponsorship of Euro 2012.