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Lexus Europe ties with Will.i.am to launch the Lexus NX model

Lexus Europe has formed a creative partnership with musician, Will.i.am to champion provocative design and technology, part of the 'Striking Angles' campaign that is launching its Lexus NX model.

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Adidas steps up marketing investment to top €2bn and reviews global brand structure

Adidas is to increase its marketing and point-of-sale investments over the next 18 months and has introduced new organisational structures for its global brands and sales divisions, under recently appointed executive board members Eric Liedtke and Ro...

 

Yorkshire Tea celebrates Yorkshire Day with Mel B cake

Yorkshire Tea has celebrated Yorkshire Day today by re-creating the head of Mel B, the former Spice Girl, in cake.

 

Campaign's top 20 most read news in July

Take a look at Campaign's top 20 most read news stories in July, which you might have missed.

 

Red Bull takes to the skies in stop-motion cardboard plane Vine

Red Bull promotes its air race as Marketing, with the help of social video experts Unruly, showcases three must-watch branded Vines.

 

P&O Ferries hands European accounts to Starcom and MRM Meteorite

P&O Ferries has awarded its European media planning and buying, and creative accounts to Starcom and MRM Meteorite respectively, following competitive pitches.

 

Staycation or vacation? HSBC campaign urges consumers to make happy holiday memories

HSBC has launched a digital and in-branch campaign aimed at celebrating holiday memories in the UK and abroad.

 

Waitrose: shock profit warning after upping investment in marketing

Waitrose has issued a profit warning and said a period of "unprecedented investment" in a variety of marketing initiatives, such as price-matching promotions, will hit first-half profits.

 

Mondelez International appoints Mark Clouse as chief growth officer in place of CMO

Mondelez International has announced the appointment of Mark Clouse to the newly created position of chief growth officer, as part of a restructure that has the current marketing chief Mary Beth West exiting the business.

 

Posh ready meal brand picks Contagious London for TV debut

Contagious London has won a brief to create the high-end ready meal brand Charlie Bigham's first TV campaign.

 

Publicis Chemistry loses EE's B2B work to McCann Enterprise

EE has drafted in McCann Enterprise to ramp up its business-to-business (B2B) activity, as the telecoms giant eyes a greater market share.

 

Trading Places: this week's people moves

Stewart Easterbrook leaves Starcom MediaVest Group after 17 years, while Empire editor Mark Dinning heads for Dubai, in this week's round-up of people moves in advertising, marketing and media.

 
 

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