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The ties between Rupert Murdoch's News International and Sir Martin Sorrell's WPP are set to strengthen following NI's decision to award its £28 million advertising business to the holding company.
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Media Bitch's Diary 9 February
This week Bitch attends the 'Britain's Got Talent' auditions and meets Ant 'n' Dec, turns out for The Lighthouse Company event and admires David Beckham in his underpants.
Out and About 9 February
This week Out and About has pictures of the hopefuls queuing up outside Hammersmith Apollo for Britain's Got Talent and posts snaps from Runway at Le Baron and the InStyle Best Beauty Buys.
RBS Insurance division to rebrand as Direct Line Group
RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege and Green Flag brands, is set to rebrand as Direct Line Insurance Group.
VisitBritain and DCMS in £25m global tourism push 1
VisitBritain, the marketing body and UK tourism board, and the Department for Culture, Media and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over the next four years.
Zeebox rolls out click-to-buy function
Zeebox, the social TV app, has rolled out a new feature that allows viewers to buy products they see advertised on TV, with just a few clicks.
M&S brings Valentine's Day model to life
Marks & Spencer is attempting to lure men who are seeking Valentine's Day gift ideas to its mobile website with an outdoor advertising campaign.
Sport magazine to hand out 'light sabres' for Star Wars promotion
20th Century Fox's promotion of 'Star Wars Episode 1: The Phantom Menace' in 3D will include a partnership with Sport magazine, featuring mock light sabres being handed out on the streets of London.
BT broadcasts Valentine's messages to the nation
BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones appearing on the "infoband" at the top of the BT Tower in London.
DDB lands Petplan account after pitch
DDB UK has picked up the advertising account for the pet insurance provider Petplan after a competitive pitch handled by AAR.
MediaVest retains £4m Tetley media
MediaVest has retained the £4 million media planning and buying account for Tetley tea after a competitive pitch.
Account reviews
Account wins
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Agencies
RSS - Moo.com kicks off advertising review
- DDB lands Petplan account after pitch
- MediaVest retains £4m Tetley media
- The Red Brick Road wins £8m Suzuki account
- VCCP named most 'in-demand' shop
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Autos
RSS - The Red Brick Road wins £8m Suzuki account
- Honda plots to overhaul customers' online journeys
- All Her Majesty's brands: 10 brands the Queen can't live without
- Unilever personal care brands sponsor British Lotus F1 Team
- Appointment to View: How the AA made its own horror film trailer
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B2B
RSS - TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
- VIDEO: Maurice Levy on the impossible situation caused by the Eurozone debt
- Ebiquity reports small pre-tax profit
- Jazz FM strikes Mishcon de Reya deal
- Credit Suisse sponsors Bloomberg+ iPad app
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Consumer Goods
RSS - Electrolux reviews £25m ad business
- Krow wins pan-European Le Creuset account
- All Her Majesty's brands: 10 brands the Queen can't live without
- Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
- ZenithOptimedia retains Superdrug media
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Fashion / Clothing
RSS - All Her Majesty's brands: 10 brands the Queen can't live without
- Reebok set to relaunch controversial EasyTone shoes range
- Umbro sidelines John Terry from ad campaigns
- Lacoste snaps up MPG Media Contacts
- Barbour shells out on search ads to fight fakes
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Fast Food
RSS - Domino's Pizza calls digital and direct marketing review
- VIDEO: Subway's Akhtar 'economy is the biggest challenge'
- McDonald's trials concept restaurants with enhanced children's facilities
- PizzaExpress launches celeb-led campaign
- Burger King hunts for direct agency
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Financial Services
RSS - RBS Insurance division to rebrand as Direct Line Group
- DDB lands Petplan account after pitch
- FSCS calls pitch for comms planning
- Barclays hires former Vodafone marketing chief Wheldon to brand role
- Ernst & Young kicks off global media review
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FMCG
RSS - RB takes to Facebook to sell Cillit Bang extension
- TBWA lands £100 million global Aquafresh account
- Social brands: Unilever shifts focus from social media to word of mouth
- RB commits £100m to building brands and 'powermarkets'
- All Her Majesty's brands: 10 brands the Queen can't live without
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Food & Drink
RSS - MediaVest retains £4m Tetley media
- Brown-Forman seeks shop for global vodka ad briefs
- Krow wins pan-European Le Creuset account
- Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
- Feel Good Drinks in Mamma Mia! promotion
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Government / Non-Profit
RSS - FSCS calls pitch for comms planning
- Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line
- BETC London aids child protection collaboration
- Sports Relief launches mobile app to drum up support
- Ex-Camelot commercial chief lands Diamond Jubilee post
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Industry
RSS - Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society
- MPs to quiz beauty marketers on body confidence
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Media / Entertainment
RSS - Media Bitch's Diary 9 February
- Out and About 9 February
- VisitBritain and DCMS in £25m global tourism push
- Zeebox rolls out click-to-buy function
- Sport magazine to hand out 'light sabres' for Star Wars promotion
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Retail
RSS - M&S brings Valentine's Day model to life
- Moo.com kicks off advertising review
- BT broadcasts Valentine's messages to the nation
- Gap first to use illuminated bus format
- Simon Calver quits LoveFilm for Mothercare
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Technology
RSS - Zeebox rolls out click-to-buy function
- Everything Everywhere calls direct roster review
- Apps help Rashbass prepare for The Economist's first fall
- Google releases Chrome for mobile
- Comet slammed for advertising 'misleading' discounts
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Telecoms / Utilities
RSS - BT broadcasts Valentine's messages to the nation
- Barclays hires former Vodafone marketing chief Wheldon to brand role
- Foster's launches Facebook Timeline app
- BT to sponsor 'London Live' Olympic entertainment events
- Marketers need to work on loyalty activation, research claims
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