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How Instagram fuelled the rise of the super-premium drinks consumer

Social media has created a generation of drinkers willing to spend to be seen in the very best light, says Joanna Davies, chief executive of agency network ZAK Media.

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118 118 Money launches multimillion-pound TV campaign

118 118, the directory assistance firm, is launching a multimillion-pound TV campaign to promote 118 118 Money, its lending arm.

 

Naked appoints Cyrus Vantoch-Wood to lead creative in UK

Naked Communications has appointed Cyrus Vantoch-Wood, a creative director at Cheil London, to develop and lead its UK creative team.

 

Make content like a girl: how brands are turning to feminism for content inspiration

Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles, says Kath Hipwell, planning director, Red Bee Media.

 

The key 2015 trends that marketers can act on right now

Like Christmas carols in July, the year's not even close to over and we're already eager to announce the latest and greatest digital trends that will change your life in the year ahead, says Lise Pinnell, head of strategy, AnalogFolk London.

 

Apple sells nearly 40m iPhones in last quarter, driving $8.5bn profit

Apple sold nearly 40 million iPhones in its fourth quarter and grew its year-on-year profits by 12% to $8.5bn (£5.26bn), but iPad sales fell 13% compared to the same period last year.

 

Currys PC World launches brand campaign ahead of Christmas

Currys PC World is launching a brand campaign ahead of the Christmas seasons with the strapline "we start with you".

 

AB InBev appoints Coke marketer Nick Robinson as UK marketing director

AB InBev has appointed Coca-Cola marketer Nick Robinson to the role of marketing director for its UK and Ireland business.

 

Fans call for return of Oxo TV ads as tribute to late Lynda Bellingham

Consumers have been sending tributes to the late actress Lynda Bellingham to ITV News and Oxo's Facebook page, with many requesting the return of the TV ads that made her famous.

 

Danepak appoints Isobel for brand relaunch

Danepak, the Danish bacon brand, has appointed Isobel to handle its advertising business ahead of a planned relaunch.

 

Argos releases second ad in its latest strategy

Argos is releasing the second ad in its "get set go Argos" campaign.

 

Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

 
 

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