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Make content like a girl: how brands are turning to feminism for content inspiration

Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles, says Kath Hipwell, planning director, Red Bee Media.

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Asos annual profits fall, but sales hike defies expectations

Online fashion retailer Asos reported a 14% fall in annual pre-tax profits to £46.9m after a "challenging year", which included a fire that consumed its Barnsley warehouse.

 

Amazon unveils first UK ad for Fire TV

Amazon Fire TV, the internet giant's video-streaming box for TVs, has launched a campaign focusing on the product's voice-recognition capabilities.

 

Amazon unveils first UK ad for Fire TV in attempt to 'humanise' its brand

Amazon Fire TV, the internet giant's video-streaming box for TVs, has launched a campaign focusing on the product's voice-recognition capabilities.

 

Currys PC World launches brand campaign ahead of Christmas

Currys PC World is launching a brand campaign ahead of the Christmas season with the strapline "we start with you".

 

118 118 Money launches multimillion-pound TV campaign

118 118, the directory assistance firm, is launching a multimillion-pound TV campaign to promote 118 118 Money, its lending arm.

 

Naked appoints Cyrus Vantoch-Wood to lead creative in UK

Naked Communications has appointed Cyrus Vantoch-Wood, a creative director at Cheil London, to develop and lead its UK creative team.

 

Apple sells nearly 40m iPhones in last quarter, driving $8.5bn profit

Apple sold nearly 40 million iPhones in its fourth quarter and grew its year-on-year profits by 12% to $8.5bn (£5.26bn), but iPad sales fell 13% compared to the same period last year.

 

The key 2015 trends that marketers can act on right now

Like Christmas carols in July, the year's not even close to over and we're already eager to announce the latest and greatest digital trends that will change your life in the year ahead, says Lise Pinnell, head of strategy, AnalogFolk London.

 

Currys PC World launches brand campaign ahead of Christmas

Currys PC World is launching a brand campaign ahead of the Christmas season with the strapline "we start with you".

 

AB InBev appoints Coke marketer Nick Robinson as UK marketing director

AB InBev has appointed Coca-Cola marketer Nick Robinson to the role of marketing director for its UK and Ireland business.

 

Fans call for return of Oxo TV ads as tribute to late Lynda Bellingham

Consumers have been sending tributes to the late actress Lynda Bellingham to ITV News and Oxo's Facebook page, with many requesting the return of the TV ads that made her famous.

 
 

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