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Ford saves stricken plane using LED headlight technology in epic ad for new Mondeo

Ford Motor Company is releasing an action-packed pan-European TV ad created by 'The Fast and the Furious' director Rob Cohen, with the company's new Mondeo's LED headlights guiding a plane to land on a darkened airstrip.

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Sony PlayStation marketer Darren Carter to leave after 18 years

Darren Carter, a long-serving marketer at Sony Computer Entertainment Europe (SCEE), is to stand down after 18 years at the company.

 

Craftsmanship and blending are the focus for new global Johnnie Walker ad drive

The "unique character" of four luxury Johnnie Walker whiskies is brought to life in a global ad push by the Diageo-owned brand.

 

Diageo bows to consumer pressure and brings back Pimm's No 6 Vodka Cup

Diageo is to resurrect Pimm's No 6 Vodka Cup after delisting the drink, following a vociferous campaign by consumers to have the drink reinstated.

 

How Atom plans to become Britain's mobile-first bank

As traditional banks struggle to maintain branches and axe staff, upstart Atom wants to break the mould and become the UK's only mobile-first bank.

 

Brown rejoins CP&B in planning director role

Crispin Porter & Bogusky London has rehired Jonathan Brown, who left the agency to join Wieden & Kennedy three months ago, as an associate planning director.

 

Pitch Update

Grey London, Karmarama and The Corner pitched for The Senet Group, the body promoting responsible gambling, earlier this week.

 

Stretton to head retail unit at AMV

Abbott Mead Vickers BBDO is launching a retail unit, AMV Red, and has appointed the AIS London founder Steve Stretton as a ­creative partner to run it.

 

Croatia tourist board launches ad review

The Croatian National Tourist Board is reviewing its ­advertising account as it develops a new marketing strategy for 2015 to 2020.

 

Adam & Eve/DDB picks up Desperados business

Adam & Eve/DDB has landed the UK advertising account for the Heineken-owned beer brand Desperados.

 

Agencies line up for Tommee Tippee integrated ad account

Tommee Tippee, the baby-products brand, is looking for an agency to create global integrated ad campaigns.

 

Pirelli seeks shop for global brief

Pirelli is looking for an ad agency to handle a global campaign to break next year.

 
 

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