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30 years of mobile brands: from BT, Orange and O2, to T-Mobile and EE

With this week's news that BT is to buy mobile operator EE from owners Orange and Deutsche Telekom for £12.5bn, and that Telefonica chairman César Alierta flew to the UK to persuade BT to also snap up O2, Marketing takes a look back at the corporate ...

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Razorfish UK chief Chris Mellish to leave after 15 years

Razorfish's UK chief executive, Chris Mellish, will leave the business at the beginning of 2015.

 

Kraft CEO steps aside

Kraft CEO Tony Vernon is set to leave the company after two years in the role, and will be replaced by Chairman John Cahill.

 

GE teams up with Nas in music content push

GE is continuing its content-led strategy with the launch of a documentary about breakdancing produced by US rapper Nas.

 

Peta replaces suggestive poster with turkey ad

Peta, the non-profit animal rights organisation, has launched a campaign that encourages consumers to lead a vegan lifestyle and avoid turkey this Christmas.

 

Top 10 media planners

1. Sue Unerman The brains behind the brawn of Group M s leading media shop, MediaCom s Unerman tops this list for the second successive year as her impact and influence on the business remain second to none. Her work around behavioural economics co...

 

Top 10 things to forget

1. The Publicis/Omnicom merger When the $35 billion mega-merger between Publicis Groupe and Omnicom collapsed spectacularly in May, it wasn t just egg that was left on the faces of Maurice L vy and John Wren the damage went deeper still. Born fro...

 

Newsworks appoints Denise Turner as director of insight

Denise Turner is leaving Havas Media Group after 14 years to become director of insight at Newsworks.

 

Subway ramps up Liverpool FC sponsorship

Subway is stepping up its sponsorship activity at Liverpool FC, with new display ads reacting to on-pitch activity.

 

Ebuyer.com in £3m sponsorship deal with Dave

Ebuyer.com, the online electronics retailer, has launched its first major TV sponsorship campaign with Dave, the UKTV Freeview channel, in a £2.8 million deal.

 

6 things agencies might not think of when looking for a new boss

Gay Haines, the founder of global executive search firm Grace Blue, gives her tips about things to consider when looking for a new agency leader, whether chief executive or executive creative director.

 

It's time for brands to adopt a YouTube mindset

The way we consume video has changed significantly in recent years, and with this our attitudes to the advertising that surrounds it, writes SLP Consulting founder Simon Preece.

 
 

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