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How content is proving to be the key weapon in the battle for Scottish votes

As decision day draws ever closer, the Scottish referendum campaign has evolved into a contest where content - emotional and rational - is playing a key role, writes Dominic Mills, consultant editor at the Content Marketing Association.

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McDonald's, Coca-Cola and Mars among food giants agreeing to tighter ad rules

The world's biggest food and drink companies, including McDonald's, PepsiCo and Coca-Cola, have signed up to a range of voluntary restrictions on marketing to children under 12.

 

Why marketers should get to grips with Apple's iOS 8

As the world finds itself in fevered excitement for the new iPhone 6 and iPhone 6 Plus, not to mention the Apple Watch, you could be forgiven for overlooking the significance of another milestone for the company last week, says Zac Pinkham, managing ...

 

'Untouchable' Apple tops the CoolBrands list for third year on the trot

Apple has once again topped the annual CoolBrands survey, landing the coveted first place for the third year running, while Twitter and Adidas have fallen out of the top 20 list.

 

Newspaper ABCs: Digital figures for August 2014

Mail Online continues to lead the websites for the UK's national newspapers, with more than 11.3 million daily unique browsers in August, while the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%).

 

Top 10 ads of the week: Jean-Claude Van Damme scores Coors Light a cool top spot

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

 

Thank f*ck for that: Will Harris reflects on Scotland's 'No' vote

There may have been a clear result from the 55% of Scottish voters who marked 'No' on their ballot paper in the independence referendum, but 1.5m people did reject the status quo. Life has changed, writes Marketing contributor Will Harris.

 

Trinity Mirror's Wildman poaches Yahoo's Piers North

Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher.

 

Samsung Galaxy Alpha kicks off £10m campaign featuring Lily Allen

Samsung has launched a £10m marketing campaign to launch its smartphone, Galaxy Alpha, with an "epic" TV ad featuring pop star Lily Allen.

 

Campaign Viral Chart: Samsung's pastiche of Apple joins the line-up

A comical ad by Samsung sending up Apple's recent iPhone 6 and Watch launch has made it on to this week's Viral Chart.

 

Starcom MediaVest appoints Sue Frogley as global commercial director

Starcom MediaVest Group has appointed Sue Frogley to the newly created role of global commercial director.

 

Sherwood to retire from BBH

Simon Sherwood, the group chairman of Bartle Bogle Hegarty, is to retire at the end of the year.

 
 

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FROM THE BLOGS

The Wall blogs

Mouth to mouth External website

by Greg Taylor, 19/09/2014

 

Who’s marketing you? External website

by Rachel Brushfield, 19/09/2014

 

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