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How content is proving to be the key weapon in the battle for Scottish votes

As decision day draws ever closer, the Scottish referendum campaign has evolved into a contest where content - emotional and rational - is playing a key role, writes Dominic Mills, consultant editor at the Content Marketing Association.


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Burberry dominates social channels at #LFW

Burberry's digital-first strategy is paying dividends and the brand has successfully dominated social media channels during London Fashion Week.


Johnnie Walker Blue enlists Jude Law for 'Symphony in Blue' extravaganza

Johnnie Walker Blue Label last night presented Symphony in Blue, billed as the "world's first theatrical, experiential, musical and artistic journey".


Apple CEO Tim Cook pens letter to calm privacy fears following iCloud hack

Apple chief executive Tim Cook has written an open letter in an attempt to assuage consumer fears over privacy invasion, after nude pictures of celebrities were leaked last month after the tech giant's iCloud service was allegedly hacked.


Instagram set to launch ads in the UK within 'weeks'

Instagram is poised to roll out sponsored posts in the UK over "the coming weeks".


Sennheiser brags it can please even the 'most seasoned' ears

German audio specialist Sennheiser shows it makes people's ears feel "oh so good" in this quirky (if not slightly creepy) online ad for its 'let your ears be loved' campaign.


The week's top Vines: Domino's, Torch Energy and Toaster Strudel

Marketing, with the help of social-media experts Unruly, showcases three must-watch branded Vines, featuring energy saving life-hacks, #hanscraft crafting and the secret to making pizzas.


Sometimes collaboration, not innovation, can be the key to winning campaigns

Media Week Awards entries used to be awash with companies claiming "media firsts". They ranged from the sublime to the ridiculous - from takeovers of Coronation Street to aromatic front covers and microsites for apps. Being first and owning the idea ...


Just Eat £5m campaign to capture 'celebration' of the takeaway

Just Eat is kicking off a TV ad campaign promoting the "mini fist pump" - a celebration of life's small victories and part of a £5m marketing push that includes social, digital and PR activity.


Thomas Cook appoints Jamie Queen as marketing director in restructure

Thomas Cook has promoted Jamie Queen to the position of marketing and e-commerce director, two months after the departure of Mike Hoban.


O&M promotes Lainas to chief innovation officer

Ogilvy & Mather has promoted Mark Lainas to the newly created role of chief innovation officer. He will lead digital integration and innovation across the agency as well as continuing to oversee clients.


Havas Media wins broadband brief

Havas Media has picked up the media planning and buying account for the broadband, phone and TV comparison site Broadbandchoices.


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