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Groupon on why discounting alone is no longer enough

As Groupon seeks to reinvent itself as an online marketplace, Nicola Kemp asks if consumers are suffering from discount fatigue.

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Lake Capital rejects demands of Engine's rebel shareholders

Lake Capital, the private equity company set to buy Engine, has refused to improve its offer to ex-employee shareholders.

 

Celebrity Big Brother returns with 2.9m viewers

'Celebrity Big Brother's' return to Channel 5 delivered a peak audience of 2.9 million viewers last night, according to unofficial overnight figures.

 

Axe launches campaign against weekend-only users

Axe, the Unilever body spray brand known as Lynx in the UK, has released two films encouraging men to embrace the weekdays that everyone else hates.

 

Royal Bank of Scotland goes back to its roots by ditching RBS branding

The Royal Bank of Scotland is dropping the RBS branding from signage at its branches, in an attempt to reconnect the brand to its Scottish heritage.

 

Vodafone ranked 'worst' UK mobile network as EE tops table

Vodafone has ranked last in a report examining the performance of the UK's mobile networks, while EE has claimed the top spot.

 

Birds Eye revamps Captain and simplifies logo in £60m brand overhaul

Birds Eye has revamped its on-pack Captain Birds Eye character as part of an overhaul of its brand identity, including a revised version of its logo that has moved from the side to the centre of its packaging.

 

Tales from an entrepreneur who took a leap of faith

Untrustworthy restaurant reviews set an entrepreneur on a mission to produce an app which pulls data from more reliable sources to find out what people really think. Madeline Parra, CEO and co-founder of Twizoo, tells Marketing about what made her ta...

 

Canadian coffee store Tim Hortons blacks out premises to promote Dark Roast

Canadian coffee drinkers were shocked to find their local branch of Tim Hortons coffee shop completely blacked out, with everything from the exterior to the cars parked outside covered in black material - all part of a stunt to promote the brand's ne...

 

Cancer Research UK campaign reinforces its mission to increase survival rates

Charity Cancer Research UK has launched a multi-media campaign setting out its ambition to increase cancer survival rates.

 

Starcom hires Carat's Liam Brennan as digital strategy director

Starcom has boosted its digital capabilities by hiring Carat's Liam Brennan as digital strategy director.

 

Jack Daniel's owner kicks off global media review

Brown-Forman, the spirits giant, is reviewing its $100 million (£60.1 million) global media account.

 
 

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