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How Instagram fuelled the rise of the super-premium drinks consumer

Social media has created a generation of drinkers willing to spend to be seen in the very best light, says Joanna Davies, chief executive of agency network ZAK Media.

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Make content like a girl: how brands are turning to feminism for content inspiration

Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles, says Kath Hipwell, planning director, Red Bee Media.

 

The key 2015 trends that marketers can act on right now

Like Christmas carols in July, the year's not even close to over and we're already eager to announce the latest and greatest digital trends that will change your life in the year ahead, says Lise Pinnell, head of strategy, AnalogFolk London.

 

Currys PC World launches brand campaign ahead of Christmas

Currys PC World is launching a brand campaign ahead of the Christmas seasons with the strapline "we start with you".

 

AB InBev appoints Coke marketer Nick Robinson as UK marketing director

AB InBev has appointed Coca-Cola marketer Nick Robinson to the role of marketing director for its UK and Ireland business.

 

Fans call for return of Oxo TV ads as tribute to late Lynda Bellingham

Consumers have been sending tributes to the late actress Lynda Bellingham to ITV News and Oxo's Facebook page, with many requesting the return of the TV ads that made her famous.

 

Danepak appoints Isobel for brand relaunch

Danepak, the Danish bacon brand, has appointed Isobel to handle its advertising business ahead of a planned relaunch.

 

Argos releases second ad in its latest strategy

Argos is releasing the second ad in its "get set go Argos" campaign.

 

Philips launches juicer video campaign with Louis Smith

Philips is unveiling an online campaign starring the Olympic gymnast Louis Smith, aimed at encouraging people to ditch bottled juice in favour of making fresh juices at home.

 

Why brand purpose is everything

Richard Neville, the founder of digital agency Animl, shares the learnings from his recent TED Talk at Unilever about why brands should take on social causes.

 

Nestle brings back 'last Rolo' strapline in YouTube film series

Nestle has revived the classic Rolo strapline, 'Do you love anyone enough to give them your last Rolo?' for a series of online films, as the brand seeks to target a "whole new generation" of consumers.

 

MBA lands Feelunique.com autumn/winter campaign

Feelunique.com, the online beauty retailer, has appointed MBA to create digital and direct marketing campaigns for the autumn/winter 2014 season.

 
 

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