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What marketers need to know about Facebook Atlas

Facebook's updated Atlas advertising platform is a revolution in how marketers can target users across the web, according to MEC's director of search and digital projects, David Towers, and digital partner and head of social Guy Kedar.

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Nokia: a potted history of the soon-to-be obsolete mobile brand

Nokia is dead. Long live Lumia. Marketing charts the rise and fall of the former monarch of mobile.

 

As the City became its boss, Tesco became a machine

Retail expert Kate Jones, director at Mash Strategy Studio, explains why things are likely to get worse still for Tesco, but new boss Dave Lewis has a clean slate with blame lying with his predecessors.

 

Viral review: Chanel's film starring Gisele Bundchen is classy and fabulous

Social video experts Be On review the latest viral from Chanel

 

Range Rover kicks off global ad campaign to celebrate 'captivating' design

Range Rover has rolled out a new global ad campaign to celebrate the "unique" and "captivating" design of its popular Evoque model.

 

Piracy police land extra £3m funding in government turnaround

The UK police unit dedicated to tackling intellectual property (IP) theft has been handed an extra £3m by the government, despite the fact that rights holders ought to be funding the unit.

 

P&G marketer moves to Johnson & Johnson amid senior management shake-up

Johnson & Johnson has appointed former P&G marketer Yana Ignatova as head of marketing for Northern Europe, amid a raft of senior management changes at P&G.

 

Tesco chairman quits as profits hole deepens and sales and profits fall

Tesco chairman Sir Richard Broadbent has fallen on his sword as the beleaguered supermarket group announces a bigger-than-anticipated profit shortfall.

 

Bank of America users charged twice with Apple Pay

Apple Pay has been live for less than a week, but has already run into problems after a partner bank charged customers twice for transactions.

 

Arden Award

Title: Android Kit Kat Client: Nestl Brand: Kit Kat Global marketing head: Stewart Dryburgh Digital marketing manager: Tamara Spada Agency: JWT London Executive creative director: Russell Ramsey Creative director/art director: Barry ...

 

Outdoor campaign: Gold Winner

Media entertainment Title: Fat Cats Client: News UK Brand: The Sunday Times Marketing director, News UK: Suzi Watford Creative chief officer, News UK: Nick Stringer Agency: Grey London Creative director: Dave Monk Art director: Mi...

 

Press campaign: Gold Winner

Fashion, clothing, footwear accessories category Title: Sorry I Spent It On Myself Client: Harvey Nichols Marketing manager: Anna Davidson Agency: Adam Eve/DDB Executive creative directors: Ben Priest, Ben Tollett, Emer Stamp Creativ...

 
 

Additional Information

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

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