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30 years of mobile brands: from BT, Orange and O2, to T-Mobile and EE

With this week's news that BT is to buy mobile operator EE from owners Orange and Deutsche Telekom for £12.5bn, and that Telefonica chairman César Alierta flew to the UK to persuade BT to also snap up O2, Marketing takes a look back at the corporate ...


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Lucozade seeks digital agency

Lucozade, the soft drinks brand, is looking for an agency to lead on its digital activity.


Lidl doubles Christmas TV spend as Tesco's plummets

As the supermarkets take the price war onto TV screens this Christmas, exclusive data compiled for Marketing shows that Tesco is being outgunned by discount underdog Lidl, which has more than doubled its spend to £6.5m - a dramatic increase and more ...


2014 'annus horribilis' says Maurice Lévy

Maurice Lévy, the chief executive of Publicis Groupe, has described 2014 as an "annus horribilis", after the collapse of the $35 billion merger with Omnicom.


Top 10 regional press ads

1. John Lewis, John Lewis Southampton Impossible to knowingly undersell, this clever campaign promoted new departments at the John Lewis store in Southampton. As the biggest store in the city s West Quay development is close to the Solent, it s a...


Viral review: Ikea's Christmas tearjerker hits the spot

Social video expert Be On reviews the latest viral by Ikea


Rachel Barnes appointed as the new editor of Marketing

Rachel Barnes has been named as the editor of Marketing after four years at the leading marcomms title.


Apple boss Tim Cook 'deeply offended' by allegations of poor Chinese factory conditions

Apple is again under fire over working conditions at its suppliers in China, where employees are reportedly overworked and exhausted, placing them in breach of the iPhone maker's standards.


Peta replaces suggestive poster with turkey ad

Peta, the non-profit animal rights organisation, has launched a campaign that encourages consumers to lead a vegan lifestyle and avoid turkey this Christmas.


Razorfish UK chief Chris Mellish to leave after 15 years

Razorfish's UK chief executive, Chris Mellish, will leave the business at the beginning of 2015.


Kraft CEO steps aside

Kraft CEO Tony Vernon is set to leave the company after two years in the role, and will be replaced by Chairman John Cahill.


GE teams up with Nas in music content push

GE is continuing its content-led strategy with the launch of a documentary about breakdancing produced by US rapper Nas.


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