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Kids tell film crew about their superhero sightings for Save The Children ad

Children in developing countries tell a documentary crew they have seen flying superheroes who have brought water, medicine and food to alleviate the suffering in their lives, in a touching and gently humorous ad for Save The Children.

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Hotpoint sponsors Good Food Channel

Hotpoint Appliances is sponsoring the Good Food Channel's World of Flavour strand in a six-figure deal, with idents running until September next year.

 

Microsoft lays Nokia brand to rest

Microsoft will officially phase out the Nokia brand for its mobile products, instead calling its smartphones Microsoft Lumia.

 

Social media has revolutionised how people choose food, Waitrose says

A major study by Waitrose that uses data from millions of purchases in shops and online from over the past year, has found that consumer habits are influenced by social media now more than ever.

 

Carluccio's hands digital account to Delete

Carluccio's, the Italian restaurant chain, has appointed Delete as its digital agency.

 

Critical Mass hires Sacha Reeb as ECD

Critical Mass has appointed Huge's group creative director Sacha Reeb as its executive creative director, replacing Alistair Campbell.

 

Tesco drops 'hopeless' application to trademark blue dashes under its logo

Tesco has given up on attempts to register the blue dashes under its logo after it failed to overturn the Intellectual Property Office's (IPO) decision to reject its application.

 

Google leads $542m funding for augmented reality start-up Magic Leap

Google has led a hefty investment in Magic Leap, a mysterious start-up that wants to transform how augmented reality affects shopping, gaming and education.

 

Brita ad takes swipe at soft drinks with city made of sugar

A city built out of 221,314 sugar cubes is used to illustrate the amount of sugar an adult would consume over a lifetime were he or she to consume a soda a day, in a US ad for water filter brand Brita.

 

A JWT tribute to its Oxo mum: Lynda Bellingham

The scene is a big sound stage at Shepperton studios. Tensions are running a little high on the Oxo family kitchen set.

 

The week's top Vines: Burger King, HTC and Red Bull

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines, featuring snake nuggets, a groovy girl and wings from Red Bull.

 

Karmarama drops out of race for BBC creative account

Karmarama has dropped out of the BBC's statutory creative review, leaving five agencies to compete for the broadcaster's business.

 
 

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