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Zeebox app rebrands as Beamly with ambitions to be a social network for TV

Zeebox, the second-screen TV app part-owned by BSkyB, has relaunched as Beamly in an attempt to become less tech-focused and more social.

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Dentsu Aegis is only media network on Government's market research roster

Dentsu Aegis, the parent network of Carat and Vizeum, has become the only media network to be appointed to the Government's market research roster which has just been announced.

 

Manning Gottlieb OMD tops shortlist for Thinkbox TV Planning Awards

Manning Gottlieb OMD has the most shortlisted entries in this year's Thinkbox TV Planning Awards, run in association with Campaign and MediaWeek.

 

What needs to happen for ad viewability trading to succeed?

Advertisers should feel more comfortable knowing adspend will no longer be wasted on impressions that were never seen, but it's not all good news, says Exponential's Craig Simmons.

 

Tesco hit by further sales decline as it turns to digital Clubcard and social network

Tesco has reported that like-for-like sales in the UK have dropped 1.3% as it is squeezed by discounters Aldi and Lidl, but is seeking to turn around its fortunes by adding value for customers with a digital Clubcard and its own social network.

 

O2 head of brand Shadi Halliwell departs after 23 years at company in restructure

O2 is parting company with its head of brand Shadi Halliwell after 23 years, as part of a restructure that will create a team bringing together "content, social media and brand".

 

Duracell short film captures epic Transatlantic voyage

Braving big waves, big sharks, big boredom and raising a big £300,000 for Breast Cancer Care, 21-year-old Jamie Sparks and Luke Birch rowed 3,000 miles across the Atlantic, accompanied by the Duracell bunny tied to their mast.

 

Ash runs Tinder experiment to show smokers are less desirable to opposite sex

Smoking makes you less attractive to the opposite sex. Action on Smoking and Health (Ash) believes it has proved this by creating two profiles on dating app Tinder using images of the same person, with one profile portraying her as a smoker and the o...

 

Claudine Collins and Bruce Daisley to lead Media Week Awards 2014

Claudine Collins, managing director of MediaCom, and Bruce Daisley, managing director of Twitter UK, will take centre stage at the industry's biggest night of the year, as co-chairs of the Media Week Awards 2014.

 

P&O Cruises hands Founded creative account after four-way pitch

P&O Cruises has appointed Founded to its creative account following a four-way competitive pitch process.

 

Branding guru Wally Olins dies aged 83

Wally Olins, the business legend credited with inventing the concept of brand identity, has died aged 83 after a short illness.

 

JWT resurrects J.Walter Thompson name

JWT is to revert to its roots after nine years, by renaming the agency J.Walter Thompson to coincide with its 150-year anniversary.

 
 

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