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David Beckham does 'not have strong appeal to children', says ASA

An ad for Haig Club whisky featuring David Beckham has survived censure from the Advertising Standards Authority, after it concluded he does "not have strong appeal to children".

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Dave Trott: What do marketing experts do?

1993 was the year "the brand" died.

 

TravelSupermarket hands creative brief to The Corner

TravelSupermarket, part of the Moneysupermarket.com group, has handed its £3.5 million creative account to The Corner following a competitive pitch.

 

Bloomberg launches business hub to expand beyond the city

Bloomberg has expanded its media footprint with the launch of a new flagship media site, Bloomberg Business, designed to broaden the financial giant's remit in the business world.

 

Unilever reviews £3bn global media

Unilever, the owner of Dove and Flora, is reviewing its £3 billion global media account.

 

BA: does its marketing restructure signify an end to big brand marketing?

This month, the news broke that British Airways is splitting its management to bring its commercial department closer to its marketing department, with marketing falling under the remit of BA commercial officer Andrew Crawley. But does it spell the e...

 

Snapchat's Discover offers news, entertainment and 'gorgeous' ads

Snapchat has launched Discover, a new channel that pulls in stories from media partners such as Vice, DailyMail.com, CNN and National Geographic.

 

Emily Bell: Google, Facebook and Twitter 'taking over mainstream media'

Emily Bell, the director of Columbia University's Tow Centre for digital journalism, warned the current dynamics between the press and digital "super platforms" like Google, Twitter and Facebook are "not working", when presenting The 12th annual Hugh...

 

Coca-Cola plugs into the Internet for Super Bowl ad

Soft-drink giant releases three teasers for upcoming Super Bowl ad

 

Webuyanycar beats McDonald's in TV ad poll

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

 

Vauxhall hires new marketing director Simon Oldfield from Mercedes

The car brand has appointed Simon Oldfield as its new sales and marketing director as Peter Hope moves to customer experience and corporate strategy director.

 

Deadline extended for Clear Channel Outdoor Planning Awards

Media agencies now have ten days to complete their applications before the extended deadline of 6 February.

 
 

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