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David Beckham does 'not have strong appeal to children', says ASA

An ad for Haig Club whisky featuring David Beckham has survived censure from the Advertising Standards Authority, after it concluded he does "not have strong appeal to children".

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How marketers can compete with entertainment brands

The seismic shift in the media landscape has levelled out the playing field between brands, online publishers and entertainment companies. But how do brands move away from being the underdog toward becoming the favorite, asks Adam Lotz, head of engag...

 

Buzzfeed and Friskies in purrfect harmony for Super Bowl viral

Social video experts Be On review the latest viral by BuzzFeed and Friskies.

 

Peter Bazalgette: the creative industry needs to work together on diversity

Sir Peter Bazalgette, the chair of Arts Council England and former chairman of Endemol, has called on the creative industries to work together to improve diversity.

 

Labour wins industry vote at Lead 2015

Labour's Chris Bryant won the vote of delegates at the Advertising Association's media showdown at the Lead summit by a landslide

 

Keith Weed: marketing industry needs to achieve 100% hit rate with digital ads

Unilever CMO Keith Weed said that digital ads are failing to reach up to half of their target and has said the industry needs to boost the hit rate to 100%.

 

'Don't overlook the importance of creativity,' warns Mother's Sara Tate at Lead 2015

Sara Tate, Mother London's managing director, has warned the industry not to overlook the importance of creativity in the excitement about digital opening up new ways of reaching consumers.

 

Argos to open digital stores within Sainsbury's

Sainsbury's has signed a deal with Argos to open 10 new digital format stores within its supermarkets.

 

'Don't overlook the importance of creativity,' warns Mother's Sara Tate at Lead 2015

Sara Tate, Mother London's managing director, has warned the industry not to overlook the importance of creativity in the excitement about digital opening up new ways of reaching consumers.

 

What marketers need to know about the rise of the brand editor

As content marketing has become an important part of the marketing mix so too has the role of the brand editor. Shafqat Islam, chief executive and co-founder, NewsCred looks at the rise of this profession, which combines journalistic skills with mark...

 

There will be no return to 'the good old days', says Lloyds marketing chief

Brands are underestimating the "seismic" impact that austerity has had on consumer concepts of self identity and need to recognise that a Great Britain-wide existential crisis will continue long after the recession.

 

Watch the latest top vines featuring Ribena, Converse and Lacoste

Marketing, with the help of social media experts Unruly, showcases three must-watch branded Vines, featuring stylish sportswear, high visibility footwear and a debut from some crumpled classics.

 
 

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Dishonour bound External website

by Greg Taylor, 29/01/2015

 

4 native advertising predictions External website

by Chris Quigley, 29/01/2015

 

Just jiggle it External website

by Greg Taylor, 28/01/2015

 

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