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Coke to sponsor Rugby World Cup 2015

Coca-Cola has confirmed it will be the official sponsors of Rugby World Cup 2015, building on its long standing partnership with the sports event. It will be the soft drink, sports drink and water supplier.

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Weetabix kicks off campaign to encourage kids to eat fruit with cereal

Weetabix is kicking off a multi-channel campaign in January that aims to get kids "excited" by the breakfast brand.

 

Wave a magic wand over marketing - Video Part 2

In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we speak to senior marketers Mark Cameron (Jaguar Land Rover), Kat Ward-Smith (O2) and Imogen Wilson (Plan UK)

 

Top 10 media buyers

1. Mark Collins Collins remains the industry s most significant media buyer following the collapse of the Publicis/Omnicom merger. The Group M operation that he spearheads still controls at least a third of all the UK s trackable media spend. He st...

 

Northern & Shell parts company with commercial director Jason Mawer

Jason Mawer is believed to have left his role as commercial director of Northern & Shell after just three months.

 

Comparethemarket.com plans soap-style Christmas Day exit

Comparethemarket.com is going to have its own dramatic Christmas Day storyline as one of the meerkats departs the advertiser's mini soap during a special ad to air on ITV.

 

30 years of mobile brands: from BT, Orange and O2, to T-Mobile and EE

With this week's news that BT is to buy mobile operator EE from owners Orange and Deutsche Telekom for £12.5bn, and that Telefonica chairman César Alierta flew to the UK to persuade BT to also snap up O2, Marketing takes a look back at the corporate ...

 

Secret Cinema's Fabien Riggall's creative pick of 2014: Floating Market

Fabien Riggall, founder and creative director of Secret Cinema, says: " Take my Lightning but Don t Steal my Thunder also known as The Floating Market in Covent Garden is the work that inspired me most this year. The incredible sculptor, Alex...

 

Comparethemarket.com plans soap-style Christmas Day exit

Comparethemarket.com is going to have its own dramatic Christmas Day storyline as one of the meerkats departs the advertiser's mini soap during a special ad to air on ITV.

 

Uber festive stunt doles out free taxis for charity

Uber will offer free taxis throughout London and Manchester today, which will transport goods to food charities and homeless shelters including Fareshare.

 

Mother flies 'Jesus' to London for Christmas

Mother has flown a well-known Jesus impersonator from Los Angeles to London as a Christmas stunt.

 

Diageo and Unilever sign up with Collider to find start-up talent

Diageo and Unilever have signed up with start-up accelerator Collider in an effort to boost their access to innovative marketing and tech firms.

 
 

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Search beyond the ordinary External website

by Greg Taylor, 18/12/2014

 

A Lidl surprise External website

by Greg Taylor, 17/12/2014

 

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