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Watch: stunt biker Danny MacAskill loops-the-loop on Thames for Microsoft Lumia

Microsoft had stunt rider Danny MacAskill pull off an ambitious loop-the-loop on the Thames to showcase how Cortana, its Siri rival, can #makeithappen.


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Six morning take-outs from #IW_London

Whether you missed this morning's Inspiring Women conference or simply want a concise round-up, Nicola Kemp picks out the key themes for marketers.


AMV BBDO picks up £10 million Open University brief

Abbott Mead Vickers BBDO has won the Open University's £10 million advertising account after a competitive pitch.


Droga5 promotes Sarah Thompson to global CEO

Droga5 has promoted Sarah Thompson, its New York chief executive, and Jonny Bauer, the New York chief strategy officer, to global roles.


Innocent celebrates 15th birthday with arty labels

Innocent has commissioned a series of artists to design their very own smoothie bottles in celebration of the 15th anniversary of the brand.


Aldi teams up with chef Jean-Christophe Novelli to create 'luxury' Christmas dinners

Aldi has teamed up with celebrity chef Jean-Christophe Novelli to offer consumers the chance to win a luxury Christmas dinner for two at five restaurants across the UK.


The O2 signs up YPlan night-out app as official 'going out sponsor'

The O2 has signed an agreement with YPlan, the event-finding and ticket-booking widget, which will allow consumers to use the mobile app to book tickets to events at the Greenwich-based arena.


Baileys targets millennial women with global Here's to Us campaign

Diageo is attempting to persuade millennials to drink Bailey's in bars and clubs with a global ad campaign featuring groups of young women coming together for nights out, under the banner "here's to us".


Yahoo usurps Google as Firefox's default search partner ending decade-long partnership

Yahoo is replacing Google as the default search engine on internet browser Firefox in the US, a move that could erode Google's 90% domination of the search market.


Govt extends creative roster to April 2016

The Crown Commercial Service has told agencies on the Government's creative roster that it will extend their contracts for another year.


Account directors to join Creature board

Creature London has promoted two of its account directors, Andrew Milner and Jane Stephenson, to joint heads of account management, ahead of the departure of Zoe Verrion.


Grey London captures £3m Kuoni integrated campaign brief

Grey London has been appointed to create a £3 million integrated campaign for Kuoni Travel.


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