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Electronic Arts' popular Battlefield game has been named the top social brand in 2013 by Social Brands 100. Director of communities, Simon Stokes, reveals how the brand got to the top.
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3 Great Ads Elizabeth Fagan had nothing to do with
A 1960s classic ad starring Tony Hancock for eggs, Carling's humorous take on male bonding and a recent ad for Thinkbox itself are 3 great TV ads that Elizabeth Fagan, executive marketing director for Boots, admires but had nothing to do with. Her ch...
Vikings launches in UK today exclusive to LoveFilm
'Vikings', the popular cable series in the US, launches exclusively on Lovefilm Instant in the UK today, the first time a major TV series has aired on the service ahead of broadcasting channels.
Dove faces backlash over Facebook advertising
Unilever's Dove brand is facing a backlash on Facebook and Twitter over its decision not to pull advertising from Facebook.
'We never expected to be Champions League sponsor for 21 years' says Ford marketer
"We never expected to be a UEFA Champions League sponsors for 21 years", says senior Ford marketer Mark Jones, ahead of this year's final, while other sponsors undertake an array of marketing activity.
RKCR appoints Fallon's Moon as analytics chief
Chris Moon, Fallon's head of analytics, has been hired by Rainey Kelly Campbell Roalfe/Y&R in the same role.
Thomson gives next generation store a coffee bar twist
A giant video wall projecting videos and imagery of holidays will form the centrepiece of the next generation Thomson store that will include an "Advice Bar" and diner-style booths.
MediaCo to launch real-time, interactive outdoor network CityLive
MediaCo Outdoor is preparing to launch an interactive network of 20 digital touchscreens with Manchester City Council called CityLive.
Mondelez shifts global Halls brief from JWT to W&K
Wieden & Kennedy London has picked up the global advertising account for the Mondelez medicated confectionery brand Halls.
Telegraph reports 'solid' 2012 with 5% profit hike
Pre-tax profit at the Telegraph Media Group (TMG) was up nearly 5% in 2012, according to the company's end-of-year accounts.
O2's Ronan Dunne joins GMG board
Guardian Media Group has appointed Ronan Dunne, chief executive of Telefónica UK (O2), as a non-executive director as the publishing group continues to pursue its digital-first strategy, and one that is increasingly focused on the mobile space.
Guardian thinks global with new domain name theguardian.com
The Guardian is set to change its numerous domain names including guardian.co.uk to theguardian.com as part of a shift to a global digital newsbrand and ongoing expansion in the US and Asia-Pacific.
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Agencies
RSS - RKCR appoints Fallon's Moon as analytics chief
- Mondelez shifts global Halls brief from JWT to W&K
- McCann London picked to run London Live campaign
- Jo Hagger joins The Lighthouse Company
- Ben Sutherland to head performance at Vizeum UK
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Autos
RSS - Ford uses 'Europe's Super Bowl' to push technology credentials
- Rolls-Royce kicks off global creative pitch
- Consumers urge brands to boycott Facebook over domestic violence
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Vauxhall and FA power ahead with new four-year England deal
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B2B
RSS - AKQA, Topshop and Bodyform triumph at Rev Awards 2013
- Pass the sustainability baton and rebrand it 'sexy'
- Hibu targets retail giants Amazon and Tesco
- ASA aims fire at 'misleading' advertisers as complaint numbers fall
- Aon signs eight-year sponsorship deal with Manchester United
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Consumer Goods
RSS - 3 Great Ads Elizabeth Fagan had nothing to do with
- Sage by Heston Blumenthal hires MBA
- ASA rejects calls to censor Ikea ad
- Goodstuff awarded £1m Diesel TimeFrames business
- Why marketers are missing a trick by ignoring sensory perception
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Fashion / Clothing
RSS - Watch the latest must-see viral videos from Sony PlayStation, Louis Vuitton and Old Spice
- Nike campaign asks fans to put country before football club
- Barbour hires Paul Wilkinson to lead global marketing
- H&M leads top ten most-shared Beckham ads on the social web
- Tesco's debut London catwalk attracts celebrity audience
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Fast Food
RSS - Domino's football supporter sitcom plays for laughs
- Just Eat rival calls European ad pitch
- Nokia and McDonald's among the takers for C4's ad offer
- McDonald's reaches out to Cleveland kidnap hero
- Subway replaces wraps with 'healthier' flatbreads
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Financial Services
RSS - Comparethemarket reviews CRM account
- Metro launches gaming site with £1.9m ad campaign
- OgilvyOne hires PwC marketer Mark South to board
- Top ten ads of the week
- First Direct returns to 'challenger' origins with 'unexpected bank' relaunch
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FMCG
RSS - 3 Great Ads Elizabeth Fagan had nothing to do with
- Dove faces backlash over Facebook advertising
- Mondelez shifts global Halls brief from JWT to W&K
- Watch the latest must-see viral videos from Sony PlayStation, Louis Vuitton and Old Spice
- P&G CEO Bob McDonald steps down as AG Lafley returns
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Food & Drink
RSS - Mondelez shifts global Halls brief from JWT to W&K
- Stella Artois Cidre pays tribute to the 'simple life'
- Sage by Heston Blumenthal hires MBA
- Diageo launches Cîroc vodka pitch
- Oreo ad celebrates Sheffield's colourful heritage
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Government / Non-Profit
RSS - Govt seeks shop for Think! activity
- Don't outlaw kids' ads, industry tells Miliband
- AMV lands government brief to increase electric car sales
- Ed Miliband condemns Google for tax avoidance
- Shelter picks Chameleon as strategic partner for online giving
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Industry
RSS - AKQA, Topshop and Bodyform triumph at Rev Awards 2013
- Pass the sustainability baton and rebrand it 'sexy'
- Brands must recognise the 'myth' of consumer radicalism
- Rising utility bills the leading worry for UK consumers
- The7stars sends biomass lobbying ads to MPs
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Media / Entertainment
RSS - Vikings launches in UK today exclusive to LoveFilm
- Dove faces backlash over Facebook advertising
- 'We never expected to be Champions League sponsor for 21 years' says Ford marketer
- MediaCo to launch real-time, interactive outdoor network CityLive
- Telegraph reports 'solid' 2012 with 5% profit hike
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Retail
RSS - 3 Great Ads Elizabeth Fagan had nothing to do with
- EA scoops top spot in Social Brands 100
- M&S's agencies confident of future despite exit of Sharp
- Cigarette giant looks for ad agency
- Steve Sharp's legacy: The man who helped defeat Philip Green
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Technology
RSS - Watch the latest must-see viral videos from Sony PlayStation, Louis Vuitton and Old Spice
- Jo Hagger joins The Lighthouse Company
- How EA's Battlefield topped the 2013 Social Brands 100
- Grand Visual bolsters management team
- Industry view: Will Xbox One revolutionise home entertainment?
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Telecoms / Utilities
RSS - Virgin Media unveils Glasgow 2014 Commonwealth Games deal
- Virgin Media unveils Glasgow 2014 Commonwealth Games deal
- BT signs up as first partner of Olympic legacy charity Join In
- TalkTalk to sponsor fifth X Factor
- 'Have a higher purpose and do the right thing': O2 chief Ronan Dunne's tips for the top
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Travel / Leisure
RSS - Thomson gives next generation store a coffee bar twist
- EA scoops top spot in Social Brands 100
- Virgin Galactic in talks with PR agencies to promote spaceflights
- Virgin Atlantic marketer Simon Lloyd departs in restructure
- Marketing Leader of the Year: The candidates - Peter Duffy
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