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Jamie Oliver empire courts brands for content tie-ups

Brands are in talks about long-term partnerships with the chef's assets, such as his YouTube channels.

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Morrisons attacks discounters with first price-matching loyalty card

Morrisons has launched a direct attack on the discounters with the launch of loyalty card that will brand match against Aldi and Lidl, as well as Tesco, Sainsbury's and Asda.

 

'Keep fighting the good fight' - says Camelot's Dianne Thompson on her retirement

'Keep fighting the good fight' - says Camelot's Dianne Thompson on her retirement After a career that has spanned four decades, Camelot chief executive and passionate marketer Dianne Thompson is set for a new adventure in the hospitality indust...

 

Coca-Cola Life and Pepsi True's green branding devalues the colour's ethical heritage

The cola wars are back on again with the launches of Coke Life and Pepsi True but their use of green branding leaves a sour taste in the mouth, says Chris Arnold, creative director, Creative Orchestra and author of Ethical Marketing & The New Consume...

 

Heineken launches Frontier accelerator to solve business challenges with technology

Heineken has become the latest brand to tap tech firms for help, launching the Frontier accelerator to fund and partner with companies that can make beer shopping more fun.

 

Tesco considers ditching Blinkbox streaming service

Tesco is reportedly considering selling off or shutting down video-streaming service Blinkbox, as the embattled retailer seeks to cut costs and focus on its core business.

 

Event repositions to champion brand experiences

Event, published by Haymarket Media Group, unveils a contemporary new look and focus across its digital, print and live events portfolio today.

 

Samsung adds BBH and Wieden & Kennedy to global ad roster

Samsung Electronics has added Bartle Bogle Hegarty (BBH) and Wieden & Kennedy to its global advertising roster, while retaining its existing shops across the business.

 

DDB's Keith Reinhard outlines the future of advertising

NEW YORK - The future of advertising will feature the reintegration of media and creative functions, according to Keith Reinhard, co-founder of Omnicom and chairman emeritus of DDB Worldwide, because the "when and where" now influences the "how and w...

 

Kantar launches official Twitter TV Ratings in the UK

Kantar Media has unveiled the UK's official Twitter metric for measuring Twitter TV audience engagement.

 

American agencies are the most resistant to change says Dentsu Aegis' Nigel Morris

NEW YORK - American agencies are scared to innovate their businesses in case it goes wrong, Nigel Morris, the EMEA and Americas chief executive of Dentsu Aegis Network, told delegates at Advertising Week here.

 

Mathematics + creative + media = agency's magic formula

NEW YORK - The collaboration between creative, media and mathematics "creates magic" within an agency environment, said Yannick Bolloré, the global chairman and chief executive of Havas, at Advertising Week.

 
 

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