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Coke to sponsor Rugby World Cup 2015

Coca-Cola has confirmed it will be the official sponsors of Rugby World Cup 2015, building on its long standing partnership with the sports event. It will be the soft drink, sports drink and water supplier.

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Top 10 Bullmores

1. Dear Jeremy, What is the biggest misconception about the advertising industry? That it s an industry. A defining characteristic of an industry is that it has shared goals. Advertising doesn t. The minor elements, agencies and media, both want ad...

 

Mail Advertising restructures under Rosemary Gorman

Mail Advertising, the commercial operation for the Daily Mail and Mail on Sunday, has merged its classified and display advertising sales teams under Rosemary Gorman as part of a group restructure.

 

Why CMOs are turning away from Big Data

In the fourth article looking at OC&C Strategy Consultants' research into today's CMO agenda, Fergus Jarvis, partner at OC&C, discusses the anxieties and scepticism around managing Big Data.

 

30 years of mobile brands: from BT, Orange and O2, to T-Mobile and EE

With this week's news that BT is to buy mobile operator EE from owners Orange and Deutsche Telekom for £12.5bn, and that Telefonica chairman César Alierta flew to the UK to persuade BT to also snap up O2, Marketing takes a look back at the corporate ...

 

MediaCom wins global media planning business for Mars

MediaCom has won the consolidating pitch for Mars' global media planning business, spanning 80 markets.

 

Jameson collaborates with Wild Beasts and illustrator on GIF novel

Jameson Whiskey is behind a new collaboration between musicians Wild beasts and illustrator Mattis Dovier, resulting in a GIF-based novel.

 

Technics apes Beats with music platform launch

Technics, the audio brand, has relaunched after six years with a new music service and ad campaign designed to "evoke the feeling of rediscovering music".

 

Top 10 directors

1. Ringan Ledwidge Ledwidge was behind the camera on the UK s most talked-about ad this year Sainsbury s "Christmas is for sharing". And it is to his credit that even commentators who thought the retailer crossed a line when it co-opted World War...

 

EE is BT's last chance to transform into a 'consumer champion'

BT's proposed acquisition of EE could be the telco's last opportunity to shed its image as a staid utilities firm and become an innovative consumer business, according to branding experts.

 

Technics apes Beats with music platform launch

Technics, the audio brand, has relaunched after six years with a new music service and ad campaign designed to "evoke the feeling of rediscovering music".

 

Top 10 customer engagement campaigns

1. The Pilion Trust, fuck the poor The Pilion Trust charity launched a multi-award-winning campaign in which a man attempted to shock people into donating by walking around London wearing a sign reading: "Fuck the poor." The man was filmed inciti...

 
 

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A Lidl surprise External website

by Greg Taylor, 17/12/2014

 

PREDATORY THINKING IN SPACE External website

by Dave Trott, 17/12/2014

 

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