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GSK refreshes corporate sites in wider brand refocus

GlaxoSmithKline is giving its corporate sites a makeover, in what it views as a key step towards bolstering the company's image globally.

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Syfy hires Lowe and Partners for brand campaign

Syfy, the NBCUniversal science fiction channel, has appointed Lowe & Partners to create a global brand campaign, following a competitive pitch.

 

Bailes and Unerman join Campaign CityLive Challenge judging panel

Darren Bailes, the executive creative director at VCCP, and Sue Unerman, the chief strategy officer at MediaCom UK, are among the judges lined up for the Campaign CityLive Challenge.

 

JWT wins £70m corporate ad account for Tata

JWT has picked up the estimated £50 million to £70 million corporate advertising account for Tata, the Indian conglomerate.

 

My Media Week: Ian Edwards

We take a peek into the diary of Ian Edwards, the head of strategy at Vizeum, where the guiding principle is "simple strategy, brilliantly activated".

 

Betfred eschews odds and offers in first brand campaign

Betfred will launch its first brand campaign and its inaugural spot from Brothers and Sisters tomorrow, ahead of the second weekend of the new Premier League season.

 

Samsung unveils vibrating 'necklace' for incoming calls

Samsung has unveiled two new wearable devices, including a pair of headphones that clasp around the user's neck and vibrate whenever there's a new call or text.

 

Magnum beacon tech allows Londoners to 'get together' for ice cream

Ice cream brand Magnum has unveiled a smartphone app that allows users to seek out friends in the local area and invite them to "get together for a Magnum".

 

Justin King: 'There was a naughty boy in me'

Justin King, Sainsbury's former chief executive, was made an honorary Fellow by The Marketing Society last night. In his acceptance speech, King said he always valued marketing although didn't consider himself a "marketer".

 

Guinness Africa launches 'made of black' campaign with Kanye West ad

Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black".

 

Guinness Africa launches 'made of black' campaign with Kanye West ad

Guinness Africa has released a commercial that builds on the brand's "made of more" strapline, called "made of black".

 

Lidl focuses on 'modern' brand credentials in £20m ad push

Lidl has unveiled a £20m brand campaign that explains what the "modern Lidl is all about", in a bid to attract more affluent shoppers.

 
 

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Infographic: The rise of the feed External website

by Chris Quigley, 28/08/2014

 

Household probiotics External website

by Greg Taylor, 27/08/2014

 

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