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Oasis re-releases (What's the Story) Morning Glory with augmented reality

Oasis' label, Big Brother Recordings, has breathed new life into the band's best-selling album, (What's the Story) Morning Glory, by adding augmented reality content.

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Cola wars are back: Pepsi takes aim at Coke with 'copycat' stevia product Pepsi True

PepsiCo has unveiled Pepsi True, a new stevia-sweetened Pepsi drink that will be available online through Amazon in the US later this month.

 

Sonos captures New York's beats and streets with giant 3D screen

Sonos, the wireless hi-fi brand, is claiming a sound and vision first with a giant 3D screen allowing New Yorkers to explore the soundscape of their city.

 

Digital out of home: navigating the revolution of the oldest medium

Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself.

 

My Media Week: Simon Kilby

This week, Simon Kilby, head of marketplace, Bauer Media, readies the national launch of Magic on DAB and celebrates future change at Bauer Radio's annual conference, with dire consequences the next day.

 

Mondelez commits 10% of adspend to online video in Google deal

Mondelez has signed a global ad deal with Google as part of its commitment to investing more marketing spend into digital, and has allocated 10% of its 2014 ad budget to online video.

 

Ballantine's teams up with musician Black Coffee for campaign

Ballantine's Scotch whisky has released the latest episode in its series "stay true stories" with musician and DJ, Black Coffee.

 

Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.

 

Google launches ad formats to entice brands to its mobile offering

Google is endeavouring to improve its mobile platforms for marketers with the launch of four mobile display formats, which will be rolled out in markets including the UK in the next few months.

 

Large companies should hack themselves to grow, says Mondelez's Bonin Bough

Executives working in large organisations must continually ask how they can "break themselves" in order to emulate the fast growth of startups, according to Mondelez International's Bonin Bough.

 

Mindshare UK makes two strategic hires

Mindshare UK has promoted Sarah Sutton and Chris Cardew to the role of joint heads of strategy.

 

PETA exploits changes to copyright law in swoop on Fortnum & Mason

PETA, the animal rights organisation, has launched a website in the style of Fortnum & Mason branding, with the words "Force-fed & Murdered" in a protest against the retailer's sale of foie gras.

 
 

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