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What marketers need to know about Facebook Atlas

Facebook's updated Atlas advertising platform is a revolution in how marketers can target users across the web, according to MEC's director of search and digital projects, David Towers, and digital partner and head of social Guy Kedar.

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Viral review: Chanel's film starring Gisele Bundchen is classy and fabulous

Social video experts Be On review the latest viral from Chanel

 

As the City became its boss, Tesco became a machine

Retail expert Kate Jones, director at Mash Strategy Studio, explains why things are likely to get worse still for Tesco, but new boss Dave Lewis has a clean slate with blame lying with his predecessors.

 

Nokia: a potted history of the soon-to-be obsolete mobile brand

Nokia is dead. Long live Lumia. Marketing charts the rise and fall of the former monarch of mobile.

 

Range Rover kicks off global ad campaign to celebrate 'captivating' design

Range Rover has rolled out a new global ad campaign to celebrate the "unique" and "captivating" design of its popular Evoque model.

 

Tesco chairman quits as profits hole deepens and sales and profits fall

Tesco chairman Sir Richard Broadbent has fallen on his sword as the beleaguered supermarket group announces a bigger-than-anticipated profit shortfall.

 

Piracy police land extra £3m funding in government turnaround

The UK police unit dedicated to tackling intellectual property (IP) theft has been handed an extra £3m by the government, despite the fact that rights holders ought to be funding the unit.

 

P&G marketer moves to Johnson & Johnson amid senior management shake-up

Johnson & Johnson has appointed former P&G marketer Yana Ignatova as head of marketing for Northern Europe, amid a raft of senior management changes at P&G.

 

Bank of America users charged twice with Apple Pay

Apple Pay has been live for less than a week, but has already run into problems after a partner bank charged customers twice for transactions.

 

Pizza Hut in creative rethink amid revamp

Pizza Hut UK is reviewing its creative agency requirements as it looks to revive its fortunes in the competitive casual-dining market.

 

Rapp loses Barclays' £11m direct account

Rapp has been served notice on Barclay's DM business and will have its workload shifted to an, as yet, undecided roster agency.

 

AMV wins three Big Agency awards

AMV landed three gongs while Adam & Eve/DDB, Grey London and OgilvyOne each claimed two golds at the Campaign Big Awards on Wednesday night.

 
 

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Espresso yourself External website

by Greg Taylor, 23/10/2014

 

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

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