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30 years of mobile brands: from BT, Orange and O2, to T-Mobile and EE

With this week's news that BT is to buy mobile operator EE from owners Orange and Deutsche Telekom for £12.5bn, and that Telefonica chairman César Alierta flew to the UK to persuade BT to also snap up O2, Marketing takes a look back at the corporate ...

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The flexible working agenda is not just about 'mums', says Diageo marketer

Julie Bramham, marketing director, Smirnoff and Captain Morgan, explains why the adoption of flexible working policies benefits marketing departments.

 

Blackberry reinvention falls short

BlackBerry reported a bigger revenue slide than expected for the third quarter, despite the release of a new device last month, which would traditionally boost sales.

 

Tetley launches ad with Tea Folk in middle of medieval battle

Tetley, the tea brand, is set to launch the second TV ad in its £13 million ad push on Christmas Eve.

 

Bobby Brittain

Marketing, strategy and activation director Coca-Cola Great Britain Brittain took the UK helm in June at a tricky time for the world s biggest drinks-maker, following a period of falling profits and rising marketing costs. His first major ...

 

Lucozade seeks digital agency

Lucozade, the soft drinks brand, is looking for an agency to lead on its digital activity.

 

Lidl doubles Christmas TV spend as Tesco's plummets

As the supermarkets take the price war onto TV screens this Christmas, exclusive data compiled for Marketing shows that Tesco is being outgunned by discount underdog Lidl, which has more than doubled its spend to £6.5m - a dramatic increase and more ...

 

2014 'annus horribilis' says Maurice Lévy

Maurice Lévy, the chief executive of Publicis Groupe, has described 2014 as an "annus horribilis", after the collapse of the $35 billion merger with Omnicom.

 

Top 10 regional press ads

1. John Lewis, John Lewis Southampton Impossible to knowingly undersell, this clever campaign promoted new departments at the John Lewis store in Southampton. As the biggest store in the city s West Quay development is close to the Solent, it s a...

 

Viral review: Ikea's Christmas tearjerker hits the spot

Social video expert Be On reviews the latest viral by Ikea

 

Rachel Barnes appointed as the new editor of Marketing

Rachel Barnes has been named as the editor of Marketing after four years at the leading marcomms title.

 

Apple boss Tim Cook 'deeply offended' by allegations of poor Chinese factory conditions

Apple is again under fire over working conditions at its suppliers in China, where employees are reportedly overworked and exhausted, placing them in breach of the iPhone maker's standards.

 
 

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