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A steamy black and white film funded by MTV and Durex depicting a young couple breathlessly uttering phases such as "I know how to get her pulse racing and make her sweat", is used to warn of the dangers of unsafe sex.

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Sony ends World Cup sponsorship as Qatar corruption claims mount

Sony will reportedly cut ties with FIFA at the end of this year, amid an ongoing corruption scandal engulfing the football body over its decision to award the 2018 and 2022 competitions to Russia and Qatar, respectively.

 

Paul Hammersley leaves EDC

Paul Hammersley, the chief executive of EDC UK, is leaving the agency group, following its operational separation from its sister agencies in North America.

 

Consumers in 50s and 60s feel ignored by brands despite controlling 80% of UK's wealth

Consumers in their 50s and 60s feel that they are ignored by brands and do not recognise themselves in ads aimed at them, according to research from JWT London.

 

DLKW Lowe wins Post Office business

The Post Office has appointed DLKW Lowe to handle its advertising business.

 

'Customers will pay for digital content' as subscribers reach 225,000, says The Sun editor

The Sun, News UK's tabloid, has reported its number of digital subscribers has more than doubled to almost 250,000, less than 15 months after erecting a paywall around its content.

 

Dave Trott: If you can't stop it, steer it

Each year a group of neo-Nazis march through a small German town.

 

7Up kicks off global campaign with urban knitting ad

7Up Free, the sugar free lemon and lime fizzy drink owned by PepsiCo, is launching a global campaign featuring people with quirky interests, like urban knitting.

 

Arcadia eyes further global investment in Topshop and Topman

Despite a 3.4% profit drop at Arcadia, the group has further global plans for Topshop and Topman brands with the first standalone stores opening in outside of the UK in Europe next year.

 

Financial Times promotes Jon Slade to MD of B2C products

The Financial Times has internally announced commercial director Jon Slade will become managing director of its business to consumer operations.

 

Reebok partners with martial arts charity Fight for Peace

Reebok has forged a long-term alliance with Fight for Peace, a boxing and martial arts organisation that helps disadvantaged youngsters.

 

Samsung becomes first Our Story sponsor on Snapchat

Snapchat, the mobile app that lets users share photos and videos, allowed advertising on its Our Story feature for the first time over the weekend.

 
 

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