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Make content like a girl: how brands are turning to feminism for content inspiration

Marketing campaigns aimed at women are becoming less reliant on tired stereotypes and increasingly eschewing traditional gender roles, says Kath Hipwell, head of content strategy, Red Bee Media.

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MediaCom leads nominations for Campaign Media Awards

MediaCom has been shortlisted almost three times more than the next most-nominated agencies for Campaign's Media Awards.

 

Four banking brands getting content marketing right

Banks are trying to restore their damaged reputations through the use of content marketing, says Shafqat Islam, chief executive, NewsCred.

 

Does dynamic pricing risk turning personalisation into discrimination?

Altering the price of a product based on the credentials of the consumer is already being tested and used in many areas of our everyday lives, but when does this personalisation turn into discrimination, asks Sal Thomas, creative planner, Blue Chip.

 

UKTV backs on-demand service with animated campaign

UKTV is supporting the launch of UKTV Play, its new video-on-demand service, with an animated campaign.

 

EC1 Digital Screens Launch

Phil Drye, development director, JCDecaux and John Pizzamiglio, lead- advertising strategy, TFL talk about the new digital screens at Old Street roundabout with local insight into the tech hub area from Peter Briffett, COO, YPlan and John Spindler, C...

 

40 brand logos with hidden messages

Brand logos are everywhere. You see them daily and a lot of the time do not even realise. But if you stop and take a closer look you will find that there are deeper meanings hidden in the images to be discovered.

 

Amazon unveils first UK ad for Fire TV in attempt to 'humanise' its brand

Amazon Fire TV, the internet giant's video-streaming box for TVs, has launched a campaign focusing on the product's voice-recognition capabilities.

 

Bollore deal could propel Havas into a new league

It's been a while since Vincent Bollore was making real headlines.

 

Johnston Press appoints BBC's Terry McGrath as brand director

Johnston Press has appointed the BBC marketer Terry McGrath to the newly created role of senior director of brand and product marketing.

 

Apple's latest results reveal a company at a crossroads

While Apple's results reveal that the tech giant has a positive future, business challenges still remain, says Neil Bruce, head of mobile at Mindshare UK.

 

EE slashes marketing jobs in wider restructure

EE is set to cut 350 jobs across its business, as it looks to slim down its marketing, legal, finance, IT and communications teams.

 
 

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We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Nice one. External website

by Andy Nairn, 21/10/2014

 

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