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What marketers need to know about Facebook Atlas

Facebook's updated Atlas advertising platform is a revolution in how marketers can target users across the web, according to MEC's director of search and digital projects, David Towers, and digital partner and head of social Guy Kedar.

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Rajar Q3 2014: Heart London breakfast crashes into sixth place

London's commercial radio stations have taken a pummelling to their weekly audience figures, with the big four all shedding listeners year on year and Heart's breakfast show sliding to sixth place.

 

Coca-Cola names new CMO as Joe Tripodi retires

Coca-Cola CMO Joe Tripodi is set to retire from the company to be replaced by senior Coke executive Marcos De Quinto.

 

Waterstones and Airbnb tie up for competition inspired by man locked in bookstore

Inspired by the plight of the man who found himself trapped in a London Waterstones store overnight, the bookshop has teamed up with Airbnb for a competition to let 20 people spend the night in Waterstones on Piccadilly.

 

Rajar Q3 2014: commercial radio tightens the gap on the BBC

Commercial radio tightened the gap between it and the BBC, according to the latest Rajar audience figures.

 

Diageo uses mobile tech for Haig Club and rolls out gold Baileys bottle for Christmas

Diageo is plotting a "dual screen" campaign for Haig Club that will send mobile ads to consumers when they are in the vicinity of outdoor posters.

 

Rajar Q3 2014: Real stations keep Heart beating above 9m

Heart has been keeping a tight grip on its nine million weekly listeners, according to the latest Rajar radio audience figures.

 

Media Week Awards 2014 winners to be unveiled tonight

The stage is set for Media Week Awards 2014 tonight, which will be attended by 1,400 members of the UK media industry and hosted by comedian and writer, Russell Kane.

 

Nokia: a potted history of the soon-to-be obsolete mobile brand

Nokia is dead. Long live Lumia. Marketing charts the rise and fall of the former monarch of mobile.

 

Viral review: Chanel's film starring Gisele Bundchen is classy and fabulous

Social video experts Be On review the latest viral from Chanel

 

As the City became its boss, Tesco became a machine

Retail expert Kate Jones, director at Mash Strategy Studio, explains why things are likely to get worse still for Tesco, but new boss Dave Lewis has a clean slate with blame lying with his predecessors.

 

Range Rover kicks off global ad campaign to celebrate 'captivating' design

Range Rover has rolled out a new global ad campaign to celebrate the "unique" and "captivating" design of its popular Evoque model.

 
 

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Espresso yourself External website

by Greg Taylor, 23/10/2014

 

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

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