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Laithwaites Wine hires Underwired to eCRM account
LONDON - Independent wine merchant Laithwaites Wine has hired eCRM specialist agency Underwired Amaze to help improve its relationship with customers though digital channels.
Laithwaites: aiming to increase online sales
The agency will be tasked with developing email, web, mobile, CRM and social media campaigns, to refine engagement and improve sales.
"Underwired Amaze brings a fantastic range of experiences and a deep understanding of eCRM to Laithwaites. This new relationship will help us refine our digital communications strategy and provide a strong base for future growth," said Mike Smith, head of web selling at Laithwaites Wine.
Laithwaites Wine, which has an annual turnover of around £250m and over 800,000 customers, has specialised in the retail of French wines since its launch in 1969. The brand has 11 retail outlets across the UK, including a flagship branch at Vinopolis in London Bridge, South London.
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