Sky and Experian form database marketing joint venture
LONDON - Experian is to hive off its hosted database services business into a joint venture that will be controlled by its longstanding client Sky.
Experian: joint venture with Sky
The transaction is expected to complete on 30 June, with a number of Experian's large hosted database clients crossing over to the new business.
Experian sought to explain the move as an attempt to focus its marketing services portfolio on core data and analytics and digital marketing.
Duncan Painter, a former chief executive of Experian Integrated Marketing, will become managing director of the joint venture.
It is unclear where the new company, in which Sky has a majority stake of an undisclosed size, will be based and how many employees will be affected.
The name of the new company and brand is yet to be announced.
Latest jobs Jobs web feed
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Senior Account Manager [Shopper Marketing] - Excellent London Agency - c£36k + Fill Recruitment Ltd c£36k + and great benefits, West London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...