118 118 chief executive Gerry Murphy exits
LONDON - Gerry Murphy has left The Number 118 118 after two years as chief executive. It is not known whether he has a job to go to.
Gerry Murphy has left The Number 118 118
Murphy joined in April 2008 from Superdrug, where he had been group marketing director for three years. He replaced Mark Horgan, who moved to a European role that was subsequently made redundant.
Murphy attempted to reposition the brand with a series of SMS services including sports scores, weather updates and answers to trivia questions.
To support the repositioning, the company launched a TV campaign, created by The Brooklyn Brothers, featuring animated versions of the 118 118 runner brand characters.
Murphy hired ZenithOptimedia to handle the brand's consolidated £14m media business and handed its digital account to Work Club.
A spokesman for The Number 118 118 said Murphy had completed his contract.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...