Future takes online brand TechRadar into print
Future is taking the unusual step of extending its online technology portal TechRadar offline, with a series of print specials.
TechRadar: producing a series of print specials
The print version of TechRadar will make its newsstand debut on 6 July and will cost £7.99. The 132-page magazine will contain a guide to the smartphones available on the UK high street.
The move comes as Future announced it broke the one million unique user mark in May, attracting a total of 1,044,480 users, according to figures from SiteSat by NedStat.
TechRadar has grown its online audience by 186% year on year, claiming that consumer interest in gadgets such as Apple's iPad and the HTC Desire smartphone has fuelled growth.
Stuart Anderton, the publishing director of Future's computing and audiovisual portfolio, said: "In the last year, TechRadar has stamped on the accelerator of growth, catching the wave of exciting new tech products in a way our rivals simply haven't managed to."
He added: "With launches like the iPad and the growth of 3D TV, we now have a great spring-pad for the hectic Christmas quarter."
Future launched TechRadar in May 2008. It supplies readers with news, product reviews and features. Much of its content is jointly created by its sister titles, including MacFormat, PC Plus and Home Cinema Choice.
Among the few publishers to have taken online brands into print is Haymarket Media, with its Pistonheads 2009 annual.
This article was first published on mediaweek.co.uk
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