Additional Information


WPP backs Tony McTear in start-up venture

WPP is backing a start-up agency co-founded by Tony McTear, the former creative director at Fallon and TBWA.

True Worldwide... agency launch

True Worldwide... agency launch

Share this article

The new agency, called True Worldwide, sets out to unite digital, advertising and technology. Alongside McTear, its co-founders are TBWA's head of planning, Simon Law, and Neil Miller and Chris Perry, the former joint chief executives of Razorfish London.

WPP has just under a 50 per cent share of the agency, with the founders taking a majority stake between them.

The agency is being positioned as a "hybrid", working across all media, with the aim of becoming a global network. It has set up a technology team based in Seattle and will have access to the WPP global network's data resources.

The agency plans to deliver an insight into customer behaviour through bespoke tools developed by the technology team, which it will combine with WPP data to offer what it hopes will be a unique service for clients.

McTear said: "It's interesting to see how agencies are trying to battle each other for ownership of both advertising and digital spend. The smart money has to be on finding ideas that transcend both channels and the right balance of people from the start to make it all work together."

This article was first published on

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^