Additional Information


Content

Tetley tea folk in comeback

Tetley's animated "tea folk" are poised to make a return to its advertising after a nine-year absence.

Tetley: brings back the tea folk

Tetley: brings back the tea folk

Share this article

A campaign created by MCBD  will be spearheaded by a "nostalgic" TV ad for the tea brand, which has lost market share in recent years to Unilever's PG Tips.

The revival will be overseen by Tetley’s UK president, Nigel Holland, who dropped the characters during his time as the brand’s marketing director.

The tea folk include Gaffer and Sydney, who represented the brand for 28 consecutive years. Since 2001, however, the brand has centred its marketing message on the health credentials of tea.

A teaser campaign is set to appear in the next fortnight followed by a "nostalgic, emotional, tearjerker of a TV ad", according to sources.

Nielsen figures show that Tata-owned Tetley, once the biggest tea brand in the UK, now trails PG Tips. The latter's sales for the year to October 2009 were £137m, compared with £114m for Tetley.

Tetley was unavailable for comment as Marketing went to press.

Gaffer, Sydney, Archie and Clarence used to be a mainstay of Tetley's advertising in ads such as this from the 1980s:

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^