Additional Information
Content
BR Video: Public debates practicality of electric cars
Electric cars are catching people's attention, with some indicating they are considering making the switch next time they buy a car, according to our latest BR video.
Many said they would buy an electric car or conceded they were a wise purchase for some, but brand awareness beyond Toyota is limited.
Sandra, a 54-year-old support worker would buy one, "if there was more on the market, more availability of them. Next time I look for a car, I might look to an electric car."
Police community support officer Samantha said, "Yeah, I’d buy one now. I travel quite a long distance to work." She said it would benefit her economically by not having to buy petrol.
Paul, a contracts manager, said: "I think they’re excellent if you work in town. I think they’re actually brilliant."
Christine, a 51-year-old flying instructor, said she had no interest in buying an electric car, but added she supposed she should, given the environmental impact.
Support worker Karen, 25, said, "I’d buy one because they’re better for the environment…I’d buy them when they’ve got some kind of charging stations placed around. If you’re out driving somewhere and you’ve got no place to charge it up, it'd be a bit of a nightmare."
Nigel, a trainer, said he would buy if people started buying into it and money was put into it.
Another Nigel, a 47-year-old civil servant said, "I don’t ever see myself buying an electric car. I just don’t think the technology is going to be there for a number of years."
Among those inclined to buy, there was no great brand awareness however.
"I don’t even know who’s making electric cars at the moment," said Karen.
Paul, Samantha and civil servant Nigel all cited Toyota, but had trouble identifying any other brands.
"I know of Toyota," said Lauka, a 32-year-old tailor. "Maybe Honda. I’m not sure."
Nigel, the civil servant, said: "G-Whiz, that little-two seat plastic thing that would get you crushed to death by a milk float if you had an accident, they’re the only ones I see. By the sheer number I see, I deduce that they’re the market leader."
Additional Information
Latest jobs Jobs web feed
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Most read
Most commented

BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...









