Lloyds chooses WPP team to promote life, pensions and investment insurance
Lloyds Banking Group has handed a WPP-led coalition of agencies the corporate media relations and public affairs accounts for its insurance division.
Scottish Widows: new PR support
Cohn & Wolfe and Burson-Marsteller will handle the wide-ranging brief, encompassing Lloyds’ life, pensions and investments products.
The remit also incorporates the group’s corporate and public affairs in Scotland, which will be handled by independent Glasgow-based agency McGarvie Morrison Media.
The three agencies pitched together as a unified team as one of the four candidates on a final shortlist. TLG, Luther Pendragon and a collection of Bell Pottinger agencies were thought to have got through to the final round from an initial list of more than 20 firms.
C&W and B-M will operate under a ‘Team Y&R’ umbrella as both are owned by WPP subsidiary Young & Rubicam.
The work will centre on Lloyds’ Scottish Widows and Clerical Medical brands. Scottish Widows is in the process of incorporating Clerical Medical, but the latter brand remains for policy holders.
‘Now that we have Clerical Medical, we are one of the biggest pensions providers in Britain,’ said Ross Keany, head of media relations, insurance, at Lloyds Banking Group. ‘This is about ensuring we have the right PR strategy to promote Scottish Widows and Lloyds Banking Group as a leading pensions, long-term savings and protection provider.’
Lansons was the previous incumbent on the Scottish Widows account, while Cicero handled public affairs for the division. There was no incumbent for the Scotland-specific aspect of the brief.
It is thought Lloyds was insistent that the three aspects of the brief would fall under one pitch.
Heading ‘Team Y&R’ will be Geoff Beattie, global practice leader for corporate affairs at C&W. George Hutchinson, head of public affairs, will lead B-M’s involvement, while co-founder Lindsay McGarvie will lead the MMM account in Scotland.
They all report to John Penman, ex-Sunday Times business editor for Scotland, who is now head of corporate comms for insurance and Scotland at Lloyds Banking Group.
The pitch process was led by Oystercatchers, with final presentations made to Penman and his team. The brief does not include general insurance, such as autos or home insurance products, which remains with Band & Brown.
This article was first published on prweek.com
Latest jobs Jobs web feed
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...