Additional Information
Content
Burger King sold to private equity company
Burger King, the fast food giant, is being sold to private equity firm 3G Capital in a deal valued at $4bn (£2.6bn).
Burger King: sold to private equity company
Burger King has more than 12,000 outlets globally and is famed for its Whopper burgers, but the fast food giant has been hit by a recent fall in sales and has been subject to takeover rumours in the past few days.
Burger King floated on the US stock market in 2006. Before then it was owned by three private equity firms – TPG Capital, Goldman Sachs Funds and Bain Capital.
The three companies still own more than a third of the business, which is the second largest hamburger chain in the world behind rival McDonalds.
3G will take on Burger King's debt as part of the takeover, valuing the deal at $4bn overall.
It is as yet unclear what strategic plans 3G has for Burger king, which is headquartered in Miami and was founded in 1954.
One of the main investors behind 3G is Jorge Paulo Lemann, a Brazilian millionaire. The move marks 3G's first significant acquisition.
In July this year, Marketing revealed David Kisilevsky, Burger King's top European marketer, had left the company. Kisilevsky has yet to be replaced.
This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- Senior Account Manager fishtank 32k to 42k per year GBP, Maidenhead, Berkshire
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
Improving Marketing and Media Performance (Expert Reports) External website
A recent Brand Republic survey revealed that 78% of respondents felt und...
