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Twitter in content push as it partners with Amex for NY Fashion Week
Twitter is making a major play for content by creating a site for New York Fashion Week containing real-time coverage, photos and commentary of the top fashion event in a deal with American Express.
Twitter: creates New York Fashion Week site
Twitter has signed up a number of high profile tweeters from the fashion world that it will bring together on its New York Fashion Week website. The deal points to future content deals that Twitter could sign with commercial partners around signature events.
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