Nokia ad sets Guinness World Record
A new ad for the Nokia N8 using a CellScope microscope has set a Guinness World Record for the "smallest stop-motion animation character in a film".
The ad, by Wallace & Gromit creators Aardman Animations for Wieden + Kennedy London, features Dot, a 9mm girl who wakes up in a magical, magnified world to discover her surroundings are caving in around her.
Dot escapes the encroaching wave of destruction over a path made up of tiny, familiar objects such as coins, pins, pencil shavings, nuts and bolts until she finds peace by knitting herself a blanket from the very matter that had been pursuing her.
The shot then pulls away to show how small she is and to reveal the film was shot with the N8 and a microscope.
Mark McCall and Richard Dorey, creatives at W+K, said: "Achieving our goal of setting a world record with a Nokia N8 is the perfect celebration of the campaign's core message – its not technology, its what you do with it."
The CellScope is a microscope that can be attached to a Nokia handset. Professor Daniel Fletcher has used the device to build life-saving technology that has helped to diagnose fatal diseases in remote areas of third world countries.
To make the animation Aardman Animations created its own CellScope camera in conjunction with the University of Bristol.
This article was first published on campaignlive.co.uk
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