Additional Information


Content

Krispy Kreme to run first above-the-line work

Krispy Kreme will give Londoners three reasons to bring a dozen doughnuts into the office when it kicks off its first UK above-the-line campaign on Monday.

  • KK_Boss.jpg

    KK_Boss.jpg

  • KK_Brainstorm.jpg

    KK_Brainstorm.jpg

  • KK_Replied.jpg

    KK_Replied.jpg

of

Share this article

The doughnut and coffee brand tasked Addiction London with creating the campaign, electing to use outdoor media, from posters to Oyster card holders.

The creative plays on the idea of doughnuts being an office treat and urges people to "think inside the box".

Three different executions bear the headlines "Impress the boss", "Brainstorming again?" and "Accidentally replied to all?".

Media space has been booked directly by Addiction London with CBS Outdoor. Ads will be located on the Underground and on mainline station concourses in an estimated £500,000 investment.

Since launching in the UK in 2003, the company has relied on point of sale, digital and PR activity.

Katie de Souza, head of marketing at Krispy Kreme UK, said: "We are excited to be testing advertising in the London area and see this as a great opportunity to connect with our target audience, communicating Krispy Kreme as a unique office treat."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Back to top ^