Editor's Desk: Charlotte Fantelli, Uncovered
Uncovered, a bimonthly glossy magazine that focuses on mental health and wellbeing, has just launched. It has regular columnists Antony Worrall-Thompson and Dr Rob Hicks and the first issue features an interview with Georgette Civil - talking about Blake Fielding-Civil's drug addiction. PRWeek asks editor Charlotte Fantelli to explain the opportunities for PROs.
Editor Charlotte Fantelli
Describe the magazine and your readers
Uncovered is a bimonthly, glossy health and lifestyle magazine. We are the 21st century survival-guide, dealing with controversial issues focusing on mental health and wellbeing. The magazine includes psychology, sexology, celebrity, fitness, diet and much more. It is aimed at women between the ages of 26 and 45; however we also have great features on men’s health and wellbeing.
Who are your competitors and what makes you different?
We are in the health and fitness sector, housed next to Top Santé and Zest, but we also tackle mainstream and celebrity issues so we also fit alongside lifestyle and consumer publications like Psychologies. We are set apart from other women’s interest magazines by our focus on mental health and wellbeing. We delve into some of the most shocking news and celebrity issues such as sex addiction, drugs and breakdowns. We do this to reveal the true human experiences at the heart of these stories, without gossiping about them. We hope to bring relevance and reality to many of today’s hot topics and help those that are going through hard-times themselves. In every issue we have a 10 page special that tackles a mental health topic in great detail, providing the reader with quality information.
What makes a good story for the magazine?
Stories around triumph over adversity with a link to mental health are important for Uncovered. We also include stories about food, fitness, celebrities, sex and psychology. We like to uplift our audience while giving them insight into real lives- we don't want stories that gloss over or glamorise. We’re interested in raw and real stories that will inspire our readers to action.
What opportunities are there for PRs to get coverage and what tips can you give them to be successful?
We’re always on the look out for contributors who have a special interest in health, beauty and fitness and how those areas are connected to your keeping your mind healthy. UNCOVERED would like to hear from experts, including charities, who may have any top tips or who’d like to feature in the magazine. Celebrity and real-life stories are always welcome.
What are your own personal media must-haves?
It’s important for me to keep abreast of what my competitors are doing so I read Psychologies, Top Santé and Zest. I enjoy reading the Guardian, Daily Mail and The Times. It’s been interesting to watch Christine Bleakly and Adrian Chiles on Daybreak and tune into Radio 2 when I can. When it’s time to switch off, I like my fix of Gossip Girl and motorsport.
How does the wesbite relate to the magazine?
The website (www.uncoveredmagazine.co.uk) is an extension of Uncovered, where our readers can go to get up to date information and join in with discussions. We’re also on Twitter @magUncovered.
Stocked in 10,200 stores nationwide
Publisher: Fantelli Imprint
This article was first published on prweek.com
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