England 2018 extends social media campaign for World Cup bid
England 2018 is pushing ahead with a social media campaign encouraging football fans across the world to back England's bid to host the 2018 Fifa World Cup.
England 2018: launches social media campaign
England 2018 launched the second phase of its digital campaign, created by Engine's Jam, this week.
Football fans on Facebook are being targeting through a peer-to-peer recruitment drive that has attracted more than 300,000 fans from 170 countries since launching in May.
Christian Lindman, Jam's social media planner, said the importance of attracting more fans was to make commercial sponsors feel that the bid's social media sites were valuable places for them to communicate their involvement direct to fans.
Jo Vertigan, England 2018 head of digital, said: "Social media has been a key element of the England 2018 digital strategy, ensuring fans from over 175 countries can find out about the bid, get involved and show their support."
England 2018 will discover if they have won the bid in Zurich on 2 December.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...